Spa, Belgium Audience in Germany
Spa, Belgium has an estimated audience of 2,371,784 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Rossmann, Home Office, Gil Ofarim, Stradivarius.
Spa, Belgium fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Goes. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Rossmann, Home Office, with strongest over-indexing on Goes (2.49× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Spa, Belgium fans
| Metric | Value |
|---|---|
| Estimated audience size | 2,371,784 |
Audience persona
The typical Spa, Belgium fan in Germany shows strong Design Affinity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 572,852 | 1.1× |
| Bayern | 430,566 | 1.13× |
| Baden-Württemberg | 387,870 | 1.2× |
| Hessen | 228,715 | 1.27× |
| Niedersachsen | 196,020 | 0.85× |
| Berlin | 194,080 | 1.83× |
| Rheinland-Pfalz | 133,552 | 1.12× |
| Sachsen | 95,730 | 0.82× |
| Schleswig-Holstein | 79,169 | 0.93× |
| Hamburg | 69,195 | 1.29× |
| Brandenburg | 60,021 | 0.82× |
| Thüringen | 37,627 | 0.62× |
| Sachsen-Anhalt | 35,743 | 0.58× |
| Mecklenburg-Vorpommern | 31,671 | 0.7× |
| Saarland | 22,337 | 0.77× |
| Bremen | 19,631 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.49× | Travel & Leisure |
| Rossmann | 1.79× | Shopping |
| Home Office | 1.55× | Business & Career |
| Gil Ofarim | 1.62× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| KLIM | 20.23× | Sports |
| Škoda Kodiaq | 1.97× | Cars & Mobility |
| Jack White | 1.57× | Movies & TV |
| Esra Erol | 4.34× | Movies & TV |
| Snow White (Fables) | 1.74× | Literature |
| Free University of Berlin | 2.7× | Business & Career |
| Keeper (password manager) | 2.95× | Technology & Electronics |
| Motion Picture Association of America | 5.15× | Movies & TV |
| Home Delivery | 1.59× | Food & Beverages |
| Corfu (regional unit) | 1.78× | Travel & Leisure |
| Volvo V60 | 2.57× | Cars & Mobility |
| Building insulation | 2.25× | Home & Garden |
| Hatten | 2.82× | Travel & Leisure |
| Theocracy | 5.32× | Music & Radio |
| De Buyer | 5.41× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.36 |
| Quality Awareness | PREMIUM | 1.31 |
| Tradition | CONSERVATISM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| France | 7.0% |
| Mexico | 6.4% |
See Spa, Belgium audiences in other countries
More POI audiences in Germany
- Indian Ocean (1,584,573)
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- Manhattan (1,176,261)
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Spa, Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.