Hot tub Audience in Germany
Hot tub has an estimated audience of 2,023,271 people in Germany. 53.5% are female, 46.5% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Obi (store), Bathtub, Bild, Jacuzzi, Swimming pool.
The average Hot tub fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Obi (store), Bathtub, Bild, with strongest over-indexing on Obi (store) (4.02× the country average). Demographically, the Hot tub audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Hot tub fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 44.1 |
| Estimated audience size | 2,023,271 |
Audience persona
The typical Hot tub fan in Germany is balanced, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 528,148 | 1.19× |
| Bayern | 422,936 | 1.3× |
| Baden-Württemberg | 330,726 | 1.2× |
| Niedersachsen | 252,088 | 1.28× |
| Hessen | 146,374 | 0.95× |
| Rheinland-Pfalz | 133,042 | 1.31× |
| Sachsen | 86,978 | 0.88× |
| Schleswig-Holstein | 63,050 | 0.87× |
| Brandenburg | 60,233 | 0.96× |
| Sachsen-Anhalt | 55,902 | 1.07× |
| Berlin | 55,896 | 0.62× |
| Thüringen | 45,934 | 0.89× |
| Hamburg | 33,391 | 0.73× |
| Saarland | 32,325 | 1.3× |
| Mecklenburg-Vorpommern | 29,622 | 0.77× |
| Bremen | 11,876 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 4.02× | Shopping |
| Bathtub | 13× | Beauty & Wellness |
| Bild | 3.53× | News |
| Jacuzzi | 15.63× | Home & Garden |
| Swimming pool | 6.87× | Sports |
| Sauna | 6.79× | Home & Garden |
| Terrace (building) | 6.6× | Home & Garden |
| Cabinetry | 7.76× | Home & Garden |
| Germany | 2.52× | Travel & Leisure |
| Home Renovations | 8.52× | Home & Garden |
| Gala | 3.7× | News |
| Resort | 4.56× | Travel & Leisure |
| Bathroom | 4.63× | Home & Garden |
| Globus Baumarkt | 3.46× | Shopping |
| Hornbach | 3.42× | Shopping |
| Living room | 4.1× | Home & Garden |
| Discount stores | 2.61× | Shopping |
| Leisure | 2.81× | Travel & Leisure |
| Laundry | 6.47× | Home & Garden |
| FOCUS Online | 3.8× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.53 |
| Quality Awareness | PREMIUM | 1.39 |
| Sports Activity | POWER | 1.38 |
| Tradition | CONSERVATISM | 1.31 |
| Luxury Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 13.5% |
| Japan | 11.6% |
See Hot tub audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hot tub have in Germany?
Hot tub has an estimated audience of 2,023,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hot tub fans?
53.5% of Hot tub fans are female, 46.5% are male, with an average age of 44.1 years.
Which brands do Hot tub fans like most?
Hot tub fans show strongest brand affinity for Obi (store) (4.02×), Bathtub (13×), and Bild (3.53×) over the country average.
Where do Hot tub fans live in Germany?
Hot tub fans in Germany are most concentrated in Nordrhein-Westfalen (reach 528,148), Bayern (reach 422,936), and Baden-Württemberg (reach 330,726). These three regions account for the largest share of the active audience.
What other brands do Hot tub fans also like?
Beyond Hot tub itself, the audience over-indexes on Bathtub (13×), Bild (3.53×), Jacuzzi (15.63×), and Swimming pool (6.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hot tub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.