Hot tub Audience in United States

Hot tub logo

Hot tub has an estimated audience of 9,781,719 people in United States. 54.3% are female, 45.7% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Jacuzzi, Enoteca, Massage, Swimming machine, Lowe's.

The average Hot tub fan in United States is 46.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jacuzzi, Enoteca, Massage, with strongest over-indexing on Jacuzzi (14.51× the country average). Demographically, the Hot tub audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hot tub fans

Demographic split for Hot tub audience in United States
MetricValue
Female54.3%
Male45.7%
Average age46.4
Estimated audience size9,781,719

Audience persona

The typical Hot tub fan in United States is balanced, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Jacuzzi.

Top regions in United States

Top regions ranked by reach for Hot tub in United States
RegionReachAffinity
California778,0900.72×
Texas739,3210.88×
Florida574,7660.87×
New York435,1240.8×
Ohio415,3481.38×
Michigan361,8551.41×
Pennsylvania354,0451.07×
North Carolina306,6531.04×
Illinois301,7690.93×
Georgia276,9020.92×
Tennessee251,1531.28×
Indiana232,7791.3×
Virginia216,2800.91×
Washington215,1341.1×
New Jersey212,2540.85×
Missouri181,1181.15×
Colorado178,4351.16×
Kentucky171,0361.39×
Massachusetts166,6560.86×
Wisconsin157,3211.07×
Arizona153,5520.77×
South Carolina150,6111.02×
Oklahoma140,8861.3×
Alabama137,5841.01×
Minnesota132,9940.95×
Maryland132,9300.79×
Oregon128,3581.14×
Louisiana105,0940.83×
Iowa100,2101.24×
Utah98,0791.12×
Arkansas86,6231.07×
Connecticut83,2020.85×
Kansas80,4591.04×
West Virginia78,3861.72×
Mississippi73,3330.91×
Nevada68,2610.72×
Idaho57,3551.17×
Nebraska50,6361.03×
New Mexico45,5390.93×
New Hampshire42,4341.1×
Maine39,8401.14×
Montana30,9081.14×
Hawaii26,7880.64×
Rhode Island26,0470.84×
Delaware22,4160.83×
South Dakota21,2740.94×
North Dakota20,3871.01×
Vermont19,1551.12×
Washington, District of Columbia17,0010.58×
Wyoming16,6571.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot tub audience
BrandAffinityCategory
Jacuzzi14.51×Home & Garden
Enoteca22.27×Food & Beverages
Massage3.14×Health
Swimming machine15.57×Home & Garden
Lowe's1.86×Shopping
Spas1.8×Beauty & Wellness
Airbnb1.65×Travel & Leisure
Camping1.56×Travel & Leisure
Patio2.63×Home & Garden
Swimming pool2.07×Sports
Vacations1.65×Travel & Leisure
AutoZone1.65×Cars & Mobility
Menards2.07×Home & Garden
Craigslist1.72×Shopping
Beaches1.62×Travel & Leisure
American Airlines1.57×Travel & Leisure
Real estate broker1.68×Home & Garden
Dollar General1.54×Shopping
Bank of America1.58×Business & Career
Texas Roadhouse1.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot tub audience
TraitClusterScore
Quality AwarenessPREMIUM1.42
DIY MentalityTHRILL1.29
IndulgenceJOY1.27
Price SensitivityPREMIUM1.26
Family OrientationCONSERVATISM1.21
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Hot tub
CountryShare
United States21.5%
United Kingdom13.5%
Japan11.6%

See Hot tub audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hot tub have in United States?

Hot tub has an estimated audience of 9,781,719 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot tub fans?

54.3% of Hot tub fans are female, 45.7% are male, with an average age of 46.4 years.

Which brands do Hot tub fans like most?

Hot tub fans show strongest brand affinity for Jacuzzi (14.51×), Enoteca (22.27×), and Massage (3.14×) over the country average.

Where do Hot tub fans live in United States?

Hot tub fans in United States are most concentrated in California (reach 778,090), Texas (reach 739,321), and Florida (reach 574,766). These three regions account for the largest share of the active audience.

What other brands do Hot tub fans also like?

Beyond Hot tub itself, the audience over-indexes on Enoteca (22.27×), Massage (3.14×), Swimming machine (15.57×), and Lowe's (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot tub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.