Rascasse Audience Intelligence

Hot tub Audience in United States

A data profile of the people who buy, follow and care about Hot tub in United States — modelled from more than twelve digital signal sources. Hot tub has an estimated audience of 9,781,719 people in United States.

#2322among Topic in United States#258in Home & Garden

The average Hot tub fan in United States is 46.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jacuzzi, Enoteca, Massage, with strongest over-indexing on Jacuzzi (14.51× the country average).

Demographically, the Hot tub audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot tub fan in United States is balanced, around 46.4 years old, with strong Career Orientation tendencies and a notable affinity for Jacuzzi.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot tub profile in United States.

Audience size
9.8M
in United States
Gender
54.3%♀
45.7% male
Age
46.4
average years
Country rank
#3653
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot tub fans

54.3% are female, 45.7% are male, average age 46.4.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Hot tub audience in United States
MetricValue
Female54.3%
Male45.7%
Average age46.4
Estimated audience size9,781,719
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Hot tub audience in United States
Age bracketShare%
16-196%
20-2911%
30-3921%
40-4930%
50+33%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Hot tub audience comes from United States.

Worldwide audience distribution share by country for Hot tub
CountryShare
United States21.5%
United Kingdom13.5%
Japan11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot tub audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot tub fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~80K1.68×
02Ohio~400K1.35×
03Michigan~300K1.35×
04Kentucky~200K1.34×
05Oklahoma~100K1.28×
06Iowa~100K1.28×
07Indiana~200K1.25×
08Tennessee~200K1.24×
09Idaho~60K1.23×
10Wyoming~20K1.23×
11Montana~30K1.22×
12Maine~40K1.20×
13Vermont~20K1.20×
14Utah~100K1.16×
15Colorado~200K1.14×
16Oregon~100K1.14×
17Missouri~200K1.13×
18New Hampshire~40K1.13×
19Arkansas~90K1.11×
20North Dakota~20K1.10×
21Nebraska~50K1.09×
22Wisconsin~200K1.06×
23South Dakota~20K1.05×
24Kansas~80K1.04×
25Washington~200K1.03×
26Pennsylvania~300K1.02×
27South Carolina~100K1.01×
28North Carolina~300K1.00×
29New Mexico~50K1.00×
30Alabama~100K0.99×
31Minnesota~100K0.96×
32Mississippi~70K0.93×
33Georgia~300K0.88×
34Virginia~200K0.88×
35Illinois~300K0.87×
36Rhode Island~30K0.86×
37Louisiana~100K0.85×
38Delaware~20K0.85×
39Texas~700K0.84×
40Florida~500K0.83×
41Massachusetts~200K0.83×
42Connecticut~80K0.83×
43New Jersey~200K0.78×
44Arizona~200K0.76×
45Maryland~100K0.76×
46New York~400K0.74×
47Nevada~70K0.71×
48California~700K0.70×
49Hawaii~30K0.68×
50Washington, District of Columbia~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Hot tub, United States
0.59×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot tub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot tub audience
#·InterestCategoryAffinity×
01EnotecaFood & Beverages22.27×
02Swimming machineHome & Garden15.57×
03JacuzziHome & Garden14.51×
04MassageHealth3.14×
05PatioHome & Garden2.63×
06MenardsHome & Garden2.07×
07Swimming poolSports2.07×
08SpasBeauty & Wellness1.80×
09Real estate brokerHome & Garden1.68×
10AirbnbTravel & Leisure1.65×
11Sam's ClubShopping1.65×
12VacationsTravel & Leisure1.65×
13AutoZoneCars & Mobility1.65×
14BeachesTravel & Leisure1.62×
15Bank of AmericaBusiness & Career1.58×
16American AirlinesTravel & Leisure1.57×
17CampingTravel & Leisure1.56×
18Texas RoadhouseFood & Beverages1.56×
19Dollar GeneralShopping1.54×
20PriceShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot tub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot tub audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
Need for SecurityCONSERVATISM1.41×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot tub audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
MindfulnessBALANCE1.00×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot tub have in United States?

Hot tub has an estimated audience of 9,781,719 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hot tub fans?

54.3% of Hot tub fans are female, 45.7% are male, with an average age of 46.4 years.

03

Which brands do Hot tub fans like most?

Hot tub fans show strongest brand affinity for Jacuzzi (14.51×), Enoteca (22.27×), and Massage (3.14×) over the country average.

04

Where do Hot tub fans live in United States?

Hot tub fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Hot tub fans also like?

Beyond Hot tub itself, the audience over-indexes on Enoteca (22.27×), Massage (3.14×), Swimming machine (15.57×), and Spas (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hot tub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot tub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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