Real estate broker Audience in United States

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Real estate broker has an estimated audience of 55,623,871 people in United States. 58.1% are female, 41.9% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, Property finder, Mortgage loans, Mortgage calculator, Pizza Hut.

The average Real estate broker fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, Property finder, Mortgage loans, with strongest over-indexing on Texas Roadhouse (1.88× the country average). Demographically, the Real estate broker audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Real estate broker fans

Demographic split for Real estate broker audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.0
Estimated audience size55,623,871

Audience persona

The typical Real estate broker fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Real estate broker in United States
RegionReachAffinity
California7,435,4241.22×
Texas5,965,4261.25×
Florida4,701,2571.25×
New York3,735,1081.2×
Illinois2,285,0431.23×
Georgia2,074,4961.21×
Pennsylvania2,022,6791.08×
North Carolina1,789,2681.07×
Ohio1,750,3271.02×
Virginia1,581,2621.17×
New Jersey1,347,3480.95×
Michigan1,300,9120.89×
Tennessee1,204,1261.08×
Washington1,191,4611.07×
Massachusetts1,190,0331.09×
Arizona1,137,3901×
Colorado1,036,9191.18×
Indiana1,020,2871×
Maryland978,4751.02×
Missouri873,8140.97×
South Carolina851,4261.02×
Wisconsin828,9350.99×
Alabama801,7941.03×
Louisiana788,5851.1×
Oregon711,3601.12×
Minnesota692,9730.87×
Kentucky657,6840.94×
Oklahoma620,5411×
Connecticut581,6631.04×
Nevada541,3451.01×
Mississippi483,2671.05×
Utah464,3830.93×
Arkansas449,2490.98×
Kansas437,7581×
Iowa358,7660.78×
Idaho284,6481.02×
Nebraska249,4500.89×
Hawaii235,9880.99×
West Virginia231,4150.89×
New Mexico228,8310.82×
New Hampshire228,8121.04×
Washington, District of Columbia199,5341.19×
Maine184,0100.92×
Delaware154,9931.01×
Rhode Island139,9320.79×
Montana136,8940.89×
Alaska96,0690.81×
South Dakota95,3780.74×
Vermont75,3350.77×
North Dakota68,1020.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real estate broker audience
BrandAffinityCategory
Texas Roadhouse1.88×Food & Beverages
Property finder2.42×Home & Garden
Mortgage loans1.64×Business & Career
Mortgage calculator2.46×Home & Garden
Pizza Hut1.54×Food & Beverages
Burger King1.52×Food & Beverages
Nordstrom1.52×Shopping
Property1.55×Home & Garden
Bathroom1.69×Home & Garden
First-time buyer2.05×Shopping
Renovation1.52×Home & Garden
Kitchenware1.89×Home & Garden
LongHorn Steakhouse2.25×Food & Beverages
Buffalo Wild Wings1.7×Food & Beverages
Real estate development2×Business & Career
Used car1.55×Cars & Mobility
Home construction1.62×Home & Garden
Starter home2.07×Home & Garden
Luxury real estate1.97×Business & Career
Real property1.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real estate broker audience
TraitClusterScore
Luxury OrientationPREMIUM1.19
Risk AppetiteTHRILL1.04
Design AffinityPREMIUM1.04
DIY MentalityTHRILL1.03
Quality AwarenessPREMIUM1.03
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Real estate broker
CountryShare
United States39.3%
Canada4.0%
Germany3.1%

See Real estate broker audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Real estate broker have in United States?

Real estate broker has an estimated audience of 55,623,871 people in United States, concentrated in California and Texas.

What is the gender split and age of Real estate broker fans?

58.1% of Real estate broker fans are female, 41.9% are male, with an average age of 41.0 years.

Which brands do Real estate broker fans like most?

Real estate broker fans show strongest brand affinity for Texas Roadhouse (1.88×), Property finder (2.42×), and Mortgage loans (1.64×) over the country average.

Where do Real estate broker fans live in United States?

Real estate broker fans in United States are most concentrated in California (reach 7,435,424), Texas (reach 5,965,426), and Florida (reach 4,701,257). These three regions account for the largest share of the active audience.

What other brands do Real estate broker fans also like?

Beyond Real estate broker itself, the audience over-indexes on Property finder (2.42×), Mortgage loans (1.64×), Mortgage calculator (2.46×), and Pizza Hut (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.