Rascasse Audience Intelligence

Real estate broker Audience in United States

A data profile of the people who buy, follow and care about Real estate broker in United States — modelled from more than twelve digital signal sources. Real estate broker has an estimated audience of 55,623,871 people in United States.

#251among Topic in United States#19in Home & Garden

The average Real estate broker fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, Property finder, Mortgage loans, with strongest over-indexing on Texas Roadhouse (1.88× the country average).

Demographically, the Real estate broker audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Real estate broker fan in United States is more female, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Texas Roadhouse.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real estate broker profile in United States.

Audience size
55.6M
in United States
Gender
58.1%♀
41.9% male
Age
41.0
average years
Country rank
#345
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real estate broker fans

58.1% are female, 41.9% are male, average age 41.0.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Real estate broker audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.0
Estimated audience size55,623,871
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Real estate broker audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Real estate broker audience comes from United States.

Worldwide audience distribution share by country for Real estate broker
CountryShare
United States39.3%
Canada4.0%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real estate broker audience in United States is strongest.

Fig. 05

Top regions by affinity

Real estate broker fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~200K2.16×
02Florida~4.5M1.16×
03New Hampshire~300K1.16×
04New York~3.5M1.14×
05Kansas~500K1.14×
06Colorado~1M1.11×
07Texas~5.5M1.10×
08Illinois~2M1.09×
09Georgia~2M1.09×
10Louisiana~800K1.09×
11Oregon~700K1.09×
12California~6.5M1.06×
13Mississippi~500K1.06×
14Delaware~200K1.05×
15Massachusetts~1M1.04×
16Tennessee~1M1.03×
17Washington~1M1.03×
18Connecticut~600K1.03×
19Pennsylvania~2M1.02×
20South Carolina~900K1.02×
21Alabama~800K1.02×
22Maryland~1M1.01×
23North Carolina~1.5M0.99×
24Virginia~1.5M0.99×
25Arkansas~500K0.99×
26Hawaii~200K0.99×
27Indiana~1M0.97×
28Missouri~900K0.97×
29Ohio~1.5M0.96×
30Idaho~300K0.95×
31West Virginia~200K0.95×
32Maine~200K0.95×
33Montana~100K0.95×
34New Jersey~1.5M0.92×
35Arizona~1M0.92×
36Kentucky~600K0.92×
37Washington, District of Columbia~200K0.92×
38Wisconsin~800K0.91×
39Nevada~500K0.90×
40Utah~500K0.90×
41Rhode Island~200K0.90×
42Oklahoma~500K0.89×
43Nebraska~200K0.89×
44New Mexico~200K0.89×
45Alaska~100K0.89×
46Michigan~1.5M0.86×
47Iowa~400K0.85×
48South Dakota~100K0.84×
49North Dakota~100K0.84×
50Minnesota~700K0.83×
Fig. 06

Affinity by region

Affinity by region — Real estate broker, United States
0.83×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real estate broker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real estate broker audience
#·InterestCategoryAffinity×
01Mortgage calculatorHome & Garden2.46×
02Property finderHome & Garden2.42×
03LongHorn SteakhouseFood & Beverages2.25×
04Starter homeHome & Garden2.07×
05First-time buyerShopping2.05×
06Real estate developmentBusiness & Career2.00×
07Luxury real estateBusiness & Career1.97×
08KitchenwareHome & Garden1.89×
09Texas RoadhouseFood & Beverages1.88×
10Buffalo Wild WingsFood & Beverages1.70×
11BathroomHome & Garden1.69×
12Mortgage loansBusiness & Career1.64×
13Home constructionHome & Garden1.62×
14PropertyHome & Garden1.55×
15Used carCars & Mobility1.55×
16Chipotle Mexican GrillFood & Beverages1.55×
17Pizza HutFood & Beverages1.54×
18Burger KingFood & Beverages1.52×
19NordstromShopping1.52×
20RenovationHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real estate broker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real estate broker audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.40×
Luxury OrientationPREMIUM1.36×
DIY MentalityTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real estate broker audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
TraditionCONSERVATISM0.76×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real estate broker have in United States?

Real estate broker has an estimated audience of 55,623,871 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Real estate broker fans?

58.1% of Real estate broker fans are female, 41.9% are male, with an average age of 41.0 years.

03

Which brands do Real estate broker fans like most?

Real estate broker fans show strongest brand affinity for Texas Roadhouse (1.88×), Property finder (2.42×), and Mortgage loans (1.64×) over the country average.

04

Where do Real estate broker fans live in United States?

Real estate broker fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~5.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Real estate broker fans also like?

Beyond Real estate broker itself, the audience over-indexes on Property finder (2.42×), Mortgage loans (1.64×), Mortgage calculator (2.46×), and Pizza Hut (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Real estate broker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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