A data profile of the people who buy, follow and care about Real estate broker in Brazil — modelled from more than twelve digital signal sources. Real estate broker has an estimated audience of 4,139,078 people in Brazil.
The average Real estate broker fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Real property, Funding, Condominio, with strongest over-indexing on Real property (1.82× the country average).
Demographically, the Real estate broker audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Real estate broker fan in Brazil is more female, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Real estate broker profile in Brazil.
60.4% are female, 39.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 40.5 |
| Estimated audience size | 4,139,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Real estate broker audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 39.3% |
| Canada | 4.0% |
| Germany | 3.1% |
Where the Real estate broker audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tocantins | ~30K | 1.11× | |
| 02 | Sergipe | ~50K | 1.10× | |
| 03 | Piauí | ~60K | 1.09× | |
| 04 | Mato Grosso do Sul | ~60K | 1.04× | |
| 05 | Rondônia | ~40K | 1.04× | |
| 06 | Alagoas | ~60K | 1.03× | |
| 07 | Roraima | ~10K | 1.02× | |
| 08 | Paraíba | ~80K | 1.01× | |
| 09 | Rio Grande do Norte | ~70K | 1.01× | |
| 10 | Amapá | ~10K | 1.01× | |
| 11 | Acre | ~10K | 0.99× | |
| 12 | Maranhão | ~100K | 0.98× | |
| 13 | Mato Grosso | ~80K | 0.98× | |
| 14 | Amazonas | ~70K | 0.98× | |
| 15 | Bahia | ~300K | 0.97× | |
| 16 | Espírito Santo | ~80K | 0.97× | |
| 17 | Federal District | ~70K | 0.97× | |
| 18 | Rio Grande do Sul | ~200K | 0.96× | |
| 19 | Santa Catarina | ~200K | 0.96× | |
| 20 | Pará | ~100K | 0.96× | |
| 21 | Pernambuco | ~200K | 0.94× | |
| 22 | Ceará | ~200K | 0.94× | |
| 23 | Goiás | ~100K | 0.94× | |
| 24 | Rio de Janeiro | ~300K | 0.90× | |
| 25 | Paraná | ~200K | 0.89× | |
| 26 | Minas Gerais | ~400K | 0.86× | |
| 27 | São Paulo | ~900K | 0.83× |
The strongest cross-interests of the Real estate broker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate development | Business & Career | 2.42× | ||
| 02 | Concierge | Home & Garden | 2.30× | ||
| 03 | imovelweb | Home & Garden | 2.25× | ||
| 04 | Alphaville (band) | Music & Radio | 1.86× | ||
| 05 | Real property | Home & Garden | 1.82× | ||
| 06 | Real estate investing | Business & Career | 1.72× | ||
| 07 | Condominio | Home & Garden | 1.69× | ||
| 08 | Tok&Stok | Home & Garden | 1.68× | ||
| 09 | zap imóveis | Travel & Leisure | 1.67× | ||
| 10 | Empresarios | Politics & Society | 1.67× | ||
| 11 | Luxury real estate | Business & Career | 1.61× | ||
| 12 | Mortgage loans | Business & Career | 1.56× | ||
| 13 | Funding | Business & Career | 1.54× | ||
| 14 | WebMotors | Cars & Mobility | 1.54× | ||
| 15 | Living room | Home & Garden | 1.54× | ||
| 16 | Apartamento | Home & Garden | 1.53× | ||
| 17 | Wallpaper (magazine) | Home & Garden | 1.52× | ||
| 18 | Wedding planner | Kids & Family | 1.52× | ||
| 19 | Corretor de Imóveis | Business & Career | 1.51× | ||
| 20 | Dining room | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.56× | |
| Design Affinity | PREMIUM | 1.32× | |
| Luxury Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Community Orientation | OPEN | 0.90× | |
| Tradition | CONSERVATISM | 0.91× |
Real estate broker has an estimated audience of 4,139,078 people in Brazil, concentrated in São Paulo and Minas Gerais.
60.4% of Real estate broker fans are female, 39.6% are male, with an average age of 40.5 years.
Real estate broker fans show strongest brand affinity for Real property (1.82×), Funding (1.54×), and Condominio (1.69×) over the country average.
Real estate broker fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Real estate broker itself, the audience over-indexes on Funding (1.54×), Condominio (1.69×), Real estate development (2.42×), and WebMotors (1.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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