Real estate broker Audience in Canada
Real estate broker has an estimated audience of 5,709,637 people in Canada. 55.7% are female, 44.3% are male, average age 40.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Heart (novel), Saturday, Open plan, Rings of Saturn, Family (biology).
The average Real estate broker fan in Canada is 40.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Heart (novel), Saturday, Open plan, with strongest over-indexing on Heart (novel) (1.82× the country average). Demographically, the Real estate broker audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Real estate broker fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 40.7 |
| Estimated audience size | 5,709,637 |
Audience persona
The typical Real estate broker fan in Canada is more female, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Heart (novel).
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,282,228 | 2.54× |
| Quebec | 1,309,197 | 0.96× |
| British Columbia | 1,191,739 | 1.39× |
| Alberta | 750,411 | 1.06× |
| Manitoba | 197,578 | 0.93× |
| Saskatchewan | 164,927 | 0.91× |
| Nova Scotia | 151,607 | 0.89× |
| New Brunswick | 115,824 | 0.88× |
| Newfoundland and Labrador | 78,846 | 0.91× |
| Prince Edward Island | 26,880 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heart (novel) | 1.82× | Literature |
| Saturday | 1.9× | Home & Garden |
| Open plan | 3.16× | Home & Garden |
| Rings of Saturn | 1.8× | Travel & Leisure |
| Family (biology) | 1.65× | Kids & Family |
| Top-level domain | 1.66× | Technology & Electronics |
| Week | 1.53× | Business & Career |
| Porter (band) | 1.55× | Music & Radio |
| Exhibition game | 1.65× | Games |
| Village | 1.78× | Travel & Leisure |
| Short Message Service | 1.68× | Technology & Electronics |
| Wednesday | 1.78× | Home & Garden |
| Tuesday | 1.69× | Kids & Family |
| Lights (musician) | 1.93× | Music & Radio |
| Genesis (band) | 2.37× | Music & Radio |
| White (Color) | 1.57× | Home & Garden |
| Wikia | 1.85× | Internet & Social Media |
| Friday | 1.62× | Business & Career |
| Troll | 2.31× | Internet & Social Media |
| Generic top-level domain | 1.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.22 |
| Patriotism | CONSERVATISM | 1.06 |
| Design Affinity | PREMIUM | 1.05 |
| Individualism | JOY | 1.01 |
| Early Adopter Mentality | POWER | 0.9 |
| Family Orientation | CONSERVATISM | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| Canada | 4.0% |
| Germany | 3.1% |
See Real estate broker audiences in other countries
- Real estate broker — Germany
- Real estate broker — United States
- Real estate broker — United Kingdom
- Real estate broker — France
- Real estate broker — Italy
- Real estate broker — Spain
- Real estate broker — Brazil
- Real estate broker — Japan
- Real estate broker — South Korea
- Real estate broker — India
- Real estate broker — Mexico
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Real estate broker have in Canada?
Real estate broker has an estimated audience of 5,709,637 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Real estate broker fans?
55.7% of Real estate broker fans are female, 44.3% are male, with an average age of 40.7 years.
Which brands do Real estate broker fans like most?
Real estate broker fans show strongest brand affinity for Heart (novel) (1.82×), Saturday (1.9×), and Open plan (3.16×) over the country average.
Where do Real estate broker fans live in Canada?
Real estate broker fans in Canada are most concentrated in Ontario (reach 4,282,228), Quebec (reach 1,309,197), and British Columbia (reach 1,191,739). These three regions account for the largest share of the active audience.
What other brands do Real estate broker fans also like?
Beyond Real estate broker itself, the audience over-indexes on Saturday (1.9×), Open plan (3.16×), Rings of Saturn (1.8×), and Family (biology) (1.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.