Real estate broker Audience in Germany
Real estate broker has an estimated audience of 4,431,558 people in Germany. 51.3% are female, 48.7% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Property finder, Real estate development, First-time buyer, Real estate economics, Immobilien.
The average Real estate broker fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Property finder, Real estate development, First-time buyer, with strongest over-indexing on Property finder (6.98× the country average). Demographically, the Real estate broker audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Real estate broker fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 41.2 |
| Estimated audience size | 4,431,558 |
Audience persona
The typical Real estate broker fan in Germany is balanced, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,191,190 | 1.23× |
| Bayern | 750,928 | 1.05× |
| Baden-Württemberg | 735,660 | 1.22× |
| Niedersachsen | 485,549 | 1.13× |
| Hessen | 446,471 | 1.32× |
| Rheinland-Pfalz | 314,228 | 1.42× |
| Schleswig-Holstein | 210,697 | 1.32× |
| Berlin | 158,776 | 0.8× |
| Sachsen | 127,684 | 0.59× |
| Hamburg | 117,362 | 1.17× |
| Brandenburg | 109,040 | 0.79× |
| Sachsen-Anhalt | 64,596 | 0.56× |
| Thüringen | 62,174 | 0.55× |
| Mecklenburg-Vorpommern | 55,372 | 0.65× |
| Bremen | 51,675 | 1.36× |
| Saarland | 44,950 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Property finder | 6.98× | Home & Garden |
| Real estate development | 5.85× | Business & Career |
| First-time buyer | 6.38× | Shopping |
| Real estate economics | 5.27× | Business & Career |
| Immobilien | 3.88× | Business & Career |
| Starter home | 4.71× | Home & Garden |
| Residential area | 4.92× | Home & Garden |
| First-time home buyer grant | 5.02× | Home & Garden |
| Townhouse | 5× | Home & Garden |
| Mortgage calculator | 4.92× | Home & Garden |
| ImmoScout24 | 2.21× | Home & Garden |
| Housing estate | 4.42× | Home & Garden |
| Home construction | 2.61× | Home & Garden |
| Home repair | 2.64× | Home & Garden |
| Commercial mortgage | 5.41× | Business & Career |
| Property | 2.86× | Home & Garden |
| Immowelt | 2.43× | Home & Garden |
| Single-family detached home | 3.56× | Home & Garden |
| Real estate | 1.72× | Business & Career |
| Investor | 2.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.47 |
| Luxury Orientation | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.31 |
| Sports Activity | POWER | 1.29 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| Canada | 4.0% |
| Germany | 3.1% |
See Real estate broker audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Real estate broker have in Germany?
Real estate broker has an estimated audience of 4,431,558 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Real estate broker fans?
51.3% of Real estate broker fans are female, 48.7% are male, with an average age of 41.2 years.
Which brands do Real estate broker fans like most?
Real estate broker fans show strongest brand affinity for Property finder (6.98×), Real estate development (5.85×), and First-time buyer (6.38×) over the country average.
Where do Real estate broker fans live in Germany?
Real estate broker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,191,190), Bayern (reach 750,928), and Baden-Württemberg (reach 735,660). These three regions account for the largest share of the active audience.
What other brands do Real estate broker fans also like?
Beyond Real estate broker itself, the audience over-indexes on Real estate development (5.85×), First-time buyer (6.38×), Real estate economics (5.27×), and Immobilien (3.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.