Rascasse Audience Intelligence

Real estate broker Audience in Germany

A data profile of the people who buy, follow and care about Real estate broker in Germany — modelled from more than twelve digital signal sources. Real estate broker has an estimated audience of 4,431,558 people in Germany.

#801among Topic in Germany#101in Home & Garden

The average Real estate broker fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Property finder, Real estate development, First-time buyer, with strongest over-indexing on Property finder (6.98× the country average).

Demographically, the Real estate broker audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Real estate broker fan in Germany is balanced, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real estate broker profile in Germany.

Audience size
4.4M
in Germany
Gender
51.3%♀
48.7% male
Age
41.2
average years
Country rank
#1291
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real estate broker fans

51.3% are female, 48.7% are male, average age 41.2.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Real estate broker audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age41.2
Estimated audience size4,431,558
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Real estate broker audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Real estate broker audience comes from Germany.

Worldwide audience distribution share by country for Real estate broker
CountryShare
United States39.3%
Canada4.0%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real estate broker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Real estate broker fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.44×
02Niedersachsen~600K1.37×
03Rheinland-Pfalz~300K1.33×
04Schleswig-Holstein~200K1.31×
05Nordrhein-Westfalen~1M1.27×
06Bremen~50K1.26×
07Hamburg~100K1.23×
08Hessen~400K1.21×
09Baden-Württemberg~700K1.11×
10Bayern~700K0.99×
11Saarland~50K0.95×
12Brandenburg~100K0.78×
13Mecklenburg-Vorpommern~60K0.66×
14Thüringen~70K0.59×
15Sachsen-Anhalt~70K0.58×
16Sachsen~100K0.57×
Fig. 06

Affinity by region

Affinity by region — Real estate broker, Germany
0.57×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real estate broker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real estate broker audience
#·InterestCategoryAffinity×
01Property finderHome & Garden6.98×
02First-time buyerShopping6.38×
03Real estate developmentBusiness & Career5.85×
04Commercial mortgageBusiness & Career5.41×
05Real estate economicsBusiness & Career5.27×
06First-time home buyer grantHome & Garden5.02×
07TownhouseHome & Garden5.00×
08Residential areaHome & Garden4.92×
09Mortgage calculatorHome & Garden4.92×
10Starter homeHome & Garden4.71×
11Housing estateHome & Garden4.42×
12ImmobilienBusiness & Career3.88×
13Single-family detached homeHome & Garden3.56×
14InvestorBusiness & Career2.91×
15PropertyHome & Garden2.86×
16Home repairHome & Garden2.64×
17Home constructionHome & Garden2.61×
18ImmoweltHome & Garden2.43×
19ImmoScout24Home & Garden2.21×
20Real estateBusiness & Career1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real estate broker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real estate broker audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.66×
DIY MentalityTHRILL1.63×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real estate broker audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
MindfulnessBALANCE0.86×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real estate broker have in Germany?

Real estate broker has an estimated audience of 4,431,558 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Real estate broker fans?

51.3% of Real estate broker fans are female, 48.7% are male, with an average age of 41.2 years.

03

Which brands do Real estate broker fans like most?

Real estate broker fans show strongest brand affinity for Property finder (6.98×), Real estate development (5.85×), and First-time buyer (6.38×) over the country average.

04

Where do Real estate broker fans live in Germany?

Real estate broker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Real estate broker fans also like?

Beyond Real estate broker itself, the audience over-indexes on Real estate development (5.85×), First-time buyer (6.38×), Real estate economics (5.27×), and Immobilien (3.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Real estate broker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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