Rascasse Audience Intelligence

Real estate economics Audience in Germany

A data profile of the people who buy, follow and care about Real estate economics in Germany — modelled from more than twelve digital signal sources. Real estate economics has an estimated audience of 4,080,019 people in Germany.

#890among Topic in Germany#161in Business & Career

The average Real estate economics fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Commercial property, Google News, Penthouse apartment, with strongest over-indexing on Commercial property (28.72× the country average).

Demographically, the Real estate economics audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Real estate economics fan in Germany is balanced, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Commercial property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real estate economics profile in Germany.

Audience size
4.1M
in Germany
Gender
54.0%♀
46.0% male
Age
38.7
average years
Country rank
#1433
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real estate economics fans

54.0% are female, 46.0% are male, average age 38.7.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Real estate economics audience in Germany
MetricValue
Female54.0%
Male46.0%
Average age38.7
Estimated audience size4,080,019
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Real estate economics audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4921%
50+18%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Real estate economics audience comes from Germany.

Worldwide audience distribution share by country for Real estate economics
CountryShare
Japan13.0%
United States10.2%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real estate economics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Real estate economics fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.57×
02Berlin~300K1.52×
03Schleswig-Holstein~200K1.29×
04Baden-Württemberg~600K1.12×
05Nordrhein-Westfalen~1M1.11×
06Hessen~300K1.08×
07Bremen~40K1.06×
08Brandenburg~100K0.93×
09Niedersachsen~400K0.92×
10Sachsen-Anhalt~100K0.90×
11Rheinland-Pfalz~200K0.88×
12Bayern~600K0.87×
13Sachsen~200K0.87×
14Thüringen~90K0.87×
15Saarland~40K0.85×
16Mecklenburg-Vorpommern~70K0.84×
Fig. 06

Affinity by region

Affinity by region — Real estate economics, Germany
0.84×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real estate economics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real estate economics audience
#·InterestCategoryAffinity×
01Commercial propertyBusiness & Career28.72×
02LycamobileTechnology & Electronics15.25×
03Penthouse apartmentHome & Garden14.52×
04Home insuranceBusiness & Career9.94×
05Real estate investment clubBusiness & Career9.76×
06Google NewsNews9.27×
07Rent-to-ownHome & Garden8.84×
08Real estate appraisalBusiness & Career7.92×
09Real estate investment trustBusiness & Career7.23×
10Semi-detachedHome & Garden5.60×
11Mortgage calculatorHome & Garden5.31×
12Real estate brokerHome & Garden5.27×
13Efficient energy useTechnology & Electronics3.77×
14Terraced houseHome & Garden3.59×
15Ornamental plantHome & Garden2.95×
16ImmoScout24Home & Garden2.77×
17ImmobilienScout24Home & Garden2.65×
18ImmoweltHome & Garden2.37×
19RyanairTravel & Leisure2.20×
20CommerzbankBusiness & Career1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real estate economics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real estate economics audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.11×
IndulgenceJOY2.01×
Career OrientationPOWER2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real estate economics audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.84×
Pet OwnershipJOY0.84×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real estate economics have in Germany?

Real estate economics has an estimated audience of 4,080,019 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Real estate economics fans?

54.0% of Real estate economics fans are female, 46.0% are male, with an average age of 38.7 years.

03

Which brands do Real estate economics fans like most?

Real estate economics fans show strongest brand affinity for Commercial property (28.72×), Google News (9.27×), and Penthouse apartment (14.52×) over the country average.

04

Where do Real estate economics fans live in Germany?

Real estate economics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~600K), and Bayern (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Real estate economics fans also like?

Beyond Real estate economics itself, the audience over-indexes on Google News (9.27×), Penthouse apartment (14.52×), Lycamobile (15.25×), and Home insurance (9.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Real estate economics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Real estate economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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