Real estate economics Audience in Germany
Real estate economics has an estimated audience of 4,080,019 people in Germany. 54.0% are female, 46.0% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Commercial property, Penthouse apartment, Real estate investment trust, ImmoScout24, Home insurance.
The average Real estate economics fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Commercial property, Penthouse apartment, Real estate investment trust, with strongest over-indexing on Commercial property (18.41× the country average). Demographically, the Real estate economics audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Real estate economics fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 38.7 |
| Estimated audience size | 4,080,019 |
Audience persona
The typical Real estate economics fan in Germany is balanced, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Commercial property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,045,370 | 1.17× |
| Baden-Württemberg | 645,476 | 1.16× |
| Bayern | 566,608 | 0.86× |
| Niedersachsen | 365,617 | 0.92× |
| Hessen | 340,904 | 1.1× |
| Berlin | 309,146 | 1.69× |
| Schleswig-Holstein | 199,048 | 1.36× |
| Rheinland-Pfalz | 172,770 | 0.85× |
| Sachsen | 164,070 | 0.82× |
| Hamburg | 157,672 | 1.71× |
| Brandenburg | 109,601 | 0.87× |
| Sachsen-Anhalt | 85,251 | 0.81× |
| Thüringen | 69,846 | 0.67× |
| Mecklenburg-Vorpommern | 49,180 | 0.63× |
| Bremen | 35,393 | 1.01× |
| Saarland | 18,434 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial property | 18.41× | Business & Career |
| Penthouse apartment | 13.77× | Home & Garden |
| Real estate investment trust | 9.05× | Business & Career |
| ImmoScout24 | 3.02× | Home & Garden |
| Home insurance | 8.53× | Business & Career |
| Google News | 4.93× | News |
| Real estate broker | 5.05× | Home & Garden |
| Semi-detached | 6.31× | Home & Garden |
| Immowelt | 2.63× | Home & Garden |
| Bauhaus | 1.98× | Shopping |
| Ryanair | 2.18× | Travel & Leisure |
| Real estate appraisal | 8.01× | Business & Career |
| Fressnapf | 2.8× | Shopping |
| Catering | 3.58× | Food & Beverages |
| Rent-to-own | 7.3× | Home & Garden |
| Mortgage calculator | 4.14× | Home & Garden |
| Crochet | 3.03× | Home & Garden |
| Shellac | 4.14× | Beauty & Wellness |
| OLX | 5.43× | Shopping |
| Meghan Markle | 4.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.74 |
| Indulgence | JOY | 1.72 |
| Quality Awareness | PREMIUM | 1.63 |
| Design Affinity | PREMIUM | 1.59 |
| Luxury Orientation | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.0% |
| United States | 10.2% |
| Germany | 7.4% |
See Real estate economics audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Real estate economics have in Germany?
Real estate economics has an estimated audience of 4,080,019 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Real estate economics fans?
54.0% of Real estate economics fans are female, 46.0% are male, with an average age of 38.7 years.
Which brands do Real estate economics fans like most?
Real estate economics fans show strongest brand affinity for Commercial property (18.41×), Penthouse apartment (13.77×), and Real estate investment trust (9.05×) over the country average.
Where do Real estate economics fans live in Germany?
Real estate economics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,045,370), Baden-Württemberg (reach 645,476), and Bayern (reach 566,608). These three regions account for the largest share of the active audience.
What other brands do Real estate economics fans also like?
Beyond Real estate economics itself, the audience over-indexes on Penthouse apartment (13.77×), Real estate investment trust (9.05×), ImmoScout24 (3.02×), and Home insurance (8.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real estate economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.