ImmobilienScout24 Audience in Germany
ImmobilienScout24 has an estimated audience of 3,993,921 people in Germany. 54.3% are female, 45.7% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: ImmoScout24, Immobilien, Immobilien Zeitung, Immowelt, Terraced house.
The average ImmobilienScout24 fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include ImmoScout24, Immobilien, Immobilien Zeitung, with strongest over-indexing on ImmoScout24 (18.59× the country average). Demographically, the ImmobilienScout24 audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Property finder
Demographics of ImmobilienScout24 fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 37.8 |
| Estimated audience size | 3,993,921 |
Audience persona
The typical ImmobilienScout24 fan in Germany is balanced, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,455,923 | 2.67× |
| Baden-Württemberg | 1,316,415 | 1.27× |
| Bayern | 1,006,609 | 0.82× |
| Niedersachsen | 967,343 | 1.31× |
| Hessen | 738,396 | 1.27× |
| Rheinland-Pfalz | 696,039 | 1.82× |
| Schleswig-Holstein | 416,279 | 1.52× |
| Berlin | 253,343 | 0.74× |
| Brandenburg | 202,183 | 0.85× |
| Sachsen | 199,452 | 0.53× |
| Hamburg | 138,787 | 0.81× |
| Sachsen-Anhalt | 101,401 | 0.51× |
| Mecklenburg-Vorpommern | 82,910 | 0.57× |
| Thüringen | 59,141 | 0.3× |
| Bremen | 44,641 | 0.68× |
| Saarland | 29,674 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 18.59× | Home & Garden |
| Immobilien | 16.11× | Business & Career |
| Immobilien Zeitung | 15.1× | Business & Career |
| Immowelt | 3.54× | Home & Garden |
| Terraced house | 4.77× | Home & Garden |
| Real estate development | 3.6× | Business & Career |
| Condominium | 5.44× | Home & Garden |
| Real estate investment trust | 5.88× | Business & Career |
| Semi-detached | 5.09× | Home & Garden |
| Investor | 2.7× | Business & Career |
| Single-family detached home | 3× | Home & Garden |
| Real property | 2.85× | Home & Garden |
| AutoScout24 | 1.51× | Cars & Mobility |
| Property | 2.11× | Home & Garden |
| Real estate economics | 2.65× | Business & Career |
| Apartment | 1.66× | Business & Career |
| Property finder | 2.15× | Home & Garden |
| Bonprix | 1.73× | Shopping |
| Real estate investment club | 4.37× | Business & Career |
| Real estate broker | 2.41× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.39 |
| Quality Awareness | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.29 |
| Luxury Orientation | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.14 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.6% |
| Austria | 2.4% |
| United States | 1.7% |
See ImmobilienScout24 audiences in other countries
More Property finder audiences in Germany
Frequently asked questions
How many fans does ImmobilienScout24 have in Germany?
ImmobilienScout24 has an estimated audience of 3,993,921 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of ImmobilienScout24 fans?
54.3% of ImmobilienScout24 fans are female, 45.7% are male, with an average age of 37.8 years.
Which brands do ImmobilienScout24 fans like most?
ImmobilienScout24 fans show strongest brand affinity for ImmoScout24 (18.59×), Immobilien (16.11×), and Immobilien Zeitung (15.1×) over the country average.
Where do ImmobilienScout24 fans live in Germany?
ImmobilienScout24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,455,923), Baden-Württemberg (reach 1,316,415), and Bayern (reach 1,006,609). These three regions account for the largest share of the active audience.
What other brands do ImmobilienScout24 fans also like?
Beyond ImmobilienScout24 itself, the audience over-indexes on Immobilien (16.11×), Immobilien Zeitung (15.1×), Immowelt (3.54×), and Terraced house (4.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ImmobilienScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.