Rascasse Audience Intelligence

ImmobilienScout24 Target Market in Germany

A data profile of the people who buy, follow and care about ImmobilienScout24 in Germany — modelled from more than twelve digital signal sources. ImmobilienScout24 has an estimated audience of 7,185,521 people in Germany.

#2among Property finder in Germany#90among Brand in Germany#41in Home & Garden

The average ImmobilienScout24 fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include ImmoScout24, Immobilien, Immobilien Zeitung, with strongest over-indexing on ImmoScout24 (18.59× the country average).

Demographically, the ImmobilienScout24 audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ImmobilienScout24 fan in Germany is balanced, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for ImmoScout24.

Category: Home & Garden · Type: Brand · Subtype: Property finder

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ImmobilienScout24 profile in Germany.

Audience size
7.2M
in Germany
Gender
54.3%♀
45.7% male
Age
37.8
average years
Country rank
#610
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ImmobilienScout24

54.3% are female, 45.7% are male, average age 37.8.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for ImmobilienScout24 audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age37.8
Estimated audience size7,185,521
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the ImmobilienScout24 audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

88.5%

of the worldwide ImmobilienScout24 audience comes from Germany.

Worldwide audience distribution share by country for ImmobilienScout24
CountryShare
Germany88.5%
Austria1.6%
Switzerland1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ImmobilienScout24 audience in Germany is strongest.

Fig. 05

Top regions by affinity

ImmobilienScout24 customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~4.5M2.62×
02Rheinland-Pfalz~700K1.87×
03Schleswig-Holstein~400K1.47×
04Hessen~700K1.28×
05Baden-Württemberg~1.5M1.27×
06Niedersachsen~900K1.26×
07Brandenburg~200K0.88×
08Bayern~1M0.81×
09Hamburg~100K0.79×
10Berlin~200K0.73×
11Bremen~50K0.72×
12Mecklenburg-Vorpommern~90K0.61×
13Sachsen~200K0.55×
14Sachsen-Anhalt~100K0.54×
15Saarland~30K0.34×
16Thüringen~60K0.32×
Fig. 06

Affinity by region

Affinity by region — ImmobilienScout24, Germany
0.32×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ImmobilienScout24 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ImmobilienScout24 audience
#·InterestCategoryAffinity×
01ImmoScout24Home & Garden18.59×
02ImmobilienBusiness & Career16.11×
03Immobilien ZeitungBusiness & Career15.10×
04Real estate investment trustBusiness & Career5.88×
05CondominiumHome & Garden5.44×
06Semi-detachedHome & Garden5.09×
07Terraced houseHome & Garden4.77×
08Real estate investment clubBusiness & Career4.37×
09Real estate developmentBusiness & Career3.60×
10ImmoweltHome & Garden3.54×
11Single-family detached homeHome & Garden3.00×
12Real propertyHome & Garden2.85×
13InvestorBusiness & Career2.70×
14Real estate economicsBusiness & Career2.65×
15Real estate brokerHome & Garden2.41×
16Property finderHome & Garden2.15×
17PropertyHome & Garden2.11×
18BonprixShopping1.73×
19ApartmentBusiness & Career1.66×
20AutoScout24Cars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ImmobilienScout24 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ImmobilienScout24 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.47×
Quality AwarenessPREMIUM1.27×
Design AffinityPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ImmobilienScout24 audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Early Adopter MentalityPOWER0.77×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ImmobilienScout24's target market in Germany?

ImmobilienScout24's target market in Germany covers an estimated 7,185,521 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of ImmobilienScout24 customers?

54.3% of the ImmobilienScout24 audience are female, 45.7% are male, with an average age of 37.8 years.

03

Which brands do ImmobilienScout24 fans like most?

ImmobilienScout24 fans show strongest brand affinity for ImmoScout24 (18.59×), Immobilien (16.11×), and Immobilien Zeitung (15.1×) over the country average.

04

Where do ImmobilienScout24 fans live in Germany?

ImmobilienScout24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Baden-Württemberg (reach ~1.5M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do ImmobilienScout24 fans also like?

Beyond ImmobilienScout24 itself, the audience over-indexes on Immobilien (16.11×), Immobilien Zeitung (15.1×), Immowelt (3.54×), and Terraced house (4.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See ImmobilienScout24 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ImmobilienScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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