Top 50 Home & Garden brands in Germany
This curated ranking covers the 50 largest home & garden brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,749 home & garden brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Design, Home and garden and Garden lead the list with a combined estimated audience of 78,681,166 people. Across all 50 entries the average audience size is 11,394,595, and the largest, Design, reaches around 30,224,533 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each home & garden brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Design |
30,224,533 | 4.8% | Lifestyle cluster | Home & Garden |
| 2 |  Home and garden |
28,514,521 | 3.9% | Lifestyle cluster | Home & Garden |
| 3 |  Garden |
19,942,112 | 5.2% | Home & Garden | |
| 4 |  Furniture |
19,509,730 | 3.9% | Lifestyle cluster | Home & Garden |
| 5 |  IKEA |
19,312,672 | 5.7% | Furniture | Home & Garden |
| 6 |  Do it yourself (DIY) |
17,852,822 | 4.3% | Lifestyle cluster | Home & Garden |
| 7 |  Nature |
17,638,223 | 3.3% | Lifestyle cluster | Home & Garden |
| 8 |  Home improvement |
16,620,705 | 3.6% | Lifestyle cluster | Home & Garden |
| 9 |  Crafts |
16,315,800 | 3.8% | Home & Garden | |
| 10 |  ImmoScout24 |
14,955,471 | 79.8% | Home & Garden | |
| 11 |  Wetter.com |
13,638,589 | 88.5% | Home & Garden | |
| 12 |  Handicraft |
13,623,145 | 3.9% | Home & Garden | |
| 13 |  ImmobilienScout24 |
13,364,426 | 92.0% | Property finder | Home & Garden |
| 14 |  House |
13,282,835 | 2.8% | Home & Garden | |
| 15 |  Kitchen |
12,256,302 | 2.9% | Home & Garden | |
| 16 |  Flower |
11,953,145 | 3.2% | Home & Garden | |
| 17 |  Hobby |
11,617,823 | 3.2% | Home & Garden | |
| 18 |  Gardening |
11,293,174 | 4.6% | Home & Garden | |
| 19 |  Plant |
11,011,860 | 3.6% | Home & Garden | |
| 20 |  Energy |
10,895,913 | 3.4% | Home & Garden | |
| 21 |  Bed |
10,816,563 | 3.8% | Home & Garden | |
| 22 |  Immowelt |
10,234,647 | 93.7% | Property finder | Home & Garden |
| 23 |  Creativity |
10,203,372 | 3.3% | Home & Garden | |
| 24 |  Home construction |
9,832,482 | 5.2% | Home & Garden | |
| 25 |  Renovation |
9,800,929 | 3.9% | Home & Garden | |
| 26 |  Living room |
9,556,956 | 4.9% | Home & Garden | |
| 27 |  Home repair |
9,522,834 | 4.8% | Home & Garden | |
| 28 |  Electricity |
9,422,524 | 3.3% | Home & Garden | |
| 29 |  Chair |
9,224,361 | 4.5% | Home & Garden | |
| 30 |  Home Design |
8,916,788 | 6.8% | Home & Garden | |
| 31 |  Home Appliances |
8,619,402 | 2.6% | Home & Garden | |
| 32 |  Sustainable energy |
8,604,048 | 8.9% | Home & Garden | |
| 33 |  Solar energy |
8,374,941 | 6.2% | Home & Garden | |
| 34 |  Bathroom |
8,310,532 | 3.8% | Home & Garden | |
| 35 |  JYSK |
8,032,731 | 18.0% | Furniture | Home & Garden |
| 36 |  Hardware store |
7,935,921 | 6.6% | Home & Garden | |
| 37 |  Designer |
7,716,487 | 5.4% | Home & Garden | |
| 38 |  Bedroom |
7,675,754 | 3.9% | Home & Garden | |
| 39 |  Wetter.de |
7,444,778 | 93.0% | Home & Garden | |
| 40 |  Knitting |
7,396,580 | 4.5% | Home & Garden | |
| 41 |  Home Interior Design |
7,292,000 | 7.5% | Home & Garden | |
| 42 |  Sewing |
7,067,061 | 4.2% | Home & Garden | |
| 43 |  Drawing |
7,062,015 | 3.0% | Home & Garden | |
| 44 |  Property |
7,023,271 | 3.1% | Home & Garden | |
| 45 |  Gardener |
7,005,559 | 12.9% | Home & Garden | |
| 46 |  Building |
6,806,976 | 4.3% | Home & Garden | |
| 47 |  Solar power |
6,777,233 | 9.2% | Home & Garden | |
| 48 |  Ornamental plant |
6,737,120 | 6.2% | Home & Garden | |
| 49 |  Gift shop |
6,321,335 | 4.3% | Home & Garden | |
| 50 |  Lawn |
6,170,793 | 5.9% | Home & Garden |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each home & garden brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest home & garden brand in Germany?
Design currently leads with an estimated audience of 30,224,533 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.