Rascasse Audience Intelligence

Gardening Audience in Germany

A data profile of the people who buy, follow and care about Gardening in Germany — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 11,293,174 people in Germany.

#148among Topic in Germany#16in Home & Garden

The average Gardening fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Garden, Barbie, Obi (store), with strongest over-indexing on Garden (2.73× the country average).

Demographically, the Gardening audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gardening fan in Germany is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Garden.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gardening profile in Germany.

Audience size
11.3M
in Germany
Gender
57.3%♀
42.7% male
Age
42.5
average years
Country rank
#251
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gardening fans

57.3% are female, 42.7% are male, average age 42.5.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Gardening audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age42.5
Estimated audience size11,293,174
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Gardening audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Gardening audience comes from Germany.

Worldwide audience distribution share by country for Gardening
CountryShare
United States18.7%
United Kingdom5.5%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gardening audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gardening fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~900K1.73×
02Hamburg~400K1.49×
03Hessen~1M1.31×
04Bayern~2M1.20×
05Schleswig-Holstein~500K1.20×
06Baden-Württemberg~1.5M1.12×
07Niedersachsen~1M1.07×
08Nordrhein-Westfalen~2.5M1.00×
09Bremen~90K0.97×
10Rheinland-Pfalz~500K0.96×
11Sachsen~500K0.89×
12Mecklenburg-Vorpommern~200K0.88×
13Brandenburg~300K0.86×
14Saarland~100K0.83×
15Thüringen~200K0.80×
16Sachsen-Anhalt~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Gardening, Germany
0.72×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gardening audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gardening audience
#·InterestCategoryAffinity×
01GardenHome & Garden2.73×
02Landscape designBusiness & Career2.50×
03BarbieMovies & TV2.42×
04HouseplantHome & Garden2.30×
05Garden furnitureHome & Garden2.13×
06GardenerHome & Garden2.11×
07Wetter.deHome & Garden2.03×
08CrochetHome & Garden1.95×
09Ernsting's familyShopping1.90×
10KnittingHome & Garden1.89×
11Garden centreHome & Garden1.86×
12QVCMovies & TV1.85×
13BonprixShopping1.79×
14PlantHome & Garden1.78×
15SewingHome & Garden1.76×
16TchiboShopping1.64×
17Hardware storeHome & Garden1.63×
18HugendubelShopping1.59×
19Obi (store)Shopping1.53×
20BauhausShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gardening audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gardening audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.46×
Design AffinityPREMIUM1.39×
CreativityOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gardening audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Career OrientationPOWER0.78×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gardening have in Germany?

Gardening has an estimated audience of 11,293,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gardening fans?

57.3% of Gardening fans are female, 42.7% are male, with an average age of 42.5 years.

03

Which brands do Gardening fans like most?

Gardening fans show strongest brand affinity for Garden (2.73×), Barbie (2.42×), and Obi (store) (1.53×) over the country average.

04

Where do Gardening fans live in Germany?

Gardening fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gardening fans also like?

Beyond Gardening itself, the audience over-indexes on Barbie (2.42×), Obi (store) (1.53×), Bauhaus (1.52×), and Landscape design (2.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Gardening audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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