A data profile of the people who buy, follow and care about Gardening in France — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 10,150,013 people in France.
The average Gardening fan in France is 45.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Garden, IKEA, Brico Dépôt, with strongest over-indexing on Garden (2.35× the country average).
Demographically, the Gardening audience skews more female with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Gardening fan in France is more female, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Garden.
The key figures that characterise the Gardening profile in France.
57.7% are female, 42.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.0 |
| Estimated audience size | 10,150,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Gardening audience comes from France.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
Where the Gardening audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 1.32× | |
| 02 | Provence-Alpes-Côte d'Azur | ~800K | 1.05× | |
| 03 | Normandy | ~500K | 1.03× | |
| 04 | Auvergne-Rhône-Alpes | ~1M | 1.02× | |
| 05 | Nouvelle-Aquitaine | ~900K | 1.02× | |
| 06 | Corsica | ~50K | 1.01× | |
| 07 | Brittany | ~500K | 0.99× | |
| 08 | Occitanie | ~900K | 0.98× | |
| 09 | Bourgogne-Franche-Comté | ~400K | 0.98× | |
| 10 | Grand Est | ~800K | 0.97× | |
| 11 | Centre-Val de Loire | ~400K | 0.97× | |
| 12 | Hauts-de-France | ~900K | 0.96× | |
| 13 | Pays de la Loire | ~500K | 0.94× |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 3.68× | ||
| 02 | Miou-Miou | Movies & TV | 3.11× | ||
| 03 | Garden | Home & Garden | 2.35× | ||
| 04 | Garden furniture | Home & Garden | 2.34× | ||
| 05 | ICloud | Technology & Electronics | 2.10× | ||
| 06 | Heat pump | Home & Garden | 1.87× | ||
| 07 | SKLUM | Home & Garden | 1.86× | ||
| 08 | Thermal insulation | Home & Garden | 1.80× | ||
| 09 | Garden centre | Home & Garden | 1.76× | ||
| 10 | Horticulture | Home & Garden | 1.76× | ||
| 11 | Leroy Merlin | Shopping | 1.72× | ||
| 12 | Kiabi | Fashion & Accessoires | 1.70× | ||
| 13 | vertbaudet | Fashion & Accessoires | 1.69× | ||
| 14 | Bricolage | Home & Garden | 1.65× | ||
| 15 | IKEA | Home & Garden | 1.59× | ||
| 16 | Brico Dépôt | Shopping | 1.56× | ||
| 17 | King Jouet | Shopping | 1.54× | ||
| 18 | Renovation | Home & Garden | 1.52× | ||
| 19 | Ornamental plant | Home & Garden | 1.52× | ||
| 20 | Kindergarten | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.37× | |
| Design Affinity | PREMIUM | 1.14× | |
| Quality Awareness | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.64× | |
| Early Adopter Mentality | POWER | 0.65× | |
| Social Media Usage | JOY | 0.71× |
Gardening has an estimated audience of 10,150,013 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.7% of Gardening fans are female, 42.3% are male, with an average age of 45.0 years.
Gardening fans show strongest brand affinity for Garden (2.35×), IKEA (1.59×), and Brico Dépôt (1.56×) over the country average.
Gardening fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1M), and Nouvelle-Aquitaine (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Gardening itself, the audience over-indexes on IKEA (1.59×), Brico Dépôt (1.56×), Renovation (1.52×), and Kiabi (1.7×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.