Gardening Audience in France
Gardening has an estimated audience of 10,150,013 people in France. 57.7% are female, 42.3% are male, average age 45.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Garden, IKEA, Brico Dépôt, Renovation, Kiabi.
The average Gardening fan in France is 45.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Garden, IKEA, Brico Dépôt, with strongest over-indexing on Garden (2.35× the country average). Demographically, the Gardening audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Gardening fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.0 |
| Estimated audience size | 10,150,013 |
Audience persona
The typical Gardening fan in France is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Garden.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,606,544 | 1.43× |
| Auvergne-Rhône-Alpes | 1,233,652 | 1.03× |
| Nouvelle-Aquitaine | 936,003 | 1.05× |
| Provence-Alpes-Côte d'Azur | 849,790 | 1.13× |
| Occitanie | 835,843 | 0.95× |
| Hauts-de-France | 799,811 | 0.9× |
| Grand Est | 748,444 | 0.91× |
| Normandy | 548,506 | 1.11× |
| Brittany | 465,553 | 0.94× |
| Pays de la Loire | 404,830 | 0.72× |
| Bourgogne-Franche-Comté | 360,654 | 0.88× |
| Centre-Val de Loire | 285,309 | 0.75× |
| Corsica | 60,669 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden | 2.35× | Home & Garden |
| IKEA | 1.59× | Home & Garden |
| Brico Dépôt | 1.56× | Shopping |
| Renovation | 1.52× | Home & Garden |
| Kiabi | 1.7× | Fashion & Accessoires |
| Leroy Merlin | 1.72× | Shopping |
| Christina Ricci | 3.68× | Movies & TV |
| ICloud | 2.1× | Technology & Electronics |
| Garden furniture | 2.34× | Home & Garden |
| vertbaudet | 1.69× | Fashion & Accessoires |
| King Jouet | 1.54× | Shopping |
| Gala | 1.53× | News |
| Thermal insulation | 1.8× | Home & Garden |
| Bricolage | 1.65× | Home & Garden |
| Ornamental plant | 1.52× | Home & Garden |
| Miou-Miou | 3.11× | Movies & TV |
| Garden centre | 1.76× | Home & Garden |
| SKLUM | 1.86× | Home & Garden |
| Horticulture | 1.76× | Home & Garden |
| Kindergarten | 1.52× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.91 |
| Mindfulness | BALANCE | 1.92 |
| Community Orientation | OPEN | 1.69 |
| Indulgence | JOY | 1.61 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
See Gardening audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Gardening have in France?
Gardening has an estimated audience of 10,150,013 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Gardening fans?
57.7% of Gardening fans are female, 42.3% are male, with an average age of 45.0 years.
Which brands do Gardening fans like most?
Gardening fans show strongest brand affinity for Garden (2.35×), IKEA (1.59×), and Brico Dépôt (1.56×) over the country average.
Where do Gardening fans live in France?
Gardening fans in France are most concentrated in Île-de-France (reach 2,606,544), Auvergne-Rhône-Alpes (reach 1,233,652), and Nouvelle-Aquitaine (reach 936,003). These three regions account for the largest share of the active audience.
What other brands do Gardening fans also like?
Beyond Gardening itself, the audience over-indexes on IKEA (1.59×), Brico Dépôt (1.56×), Renovation (1.52×), and Kiabi (1.7×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.