King Jouet Audience in France
King Jouet has an estimated audience of 6,340,217 people in France. 74.4% are female, 25.6% are male, average age 39.3. Top regions: Auvergne-Rhône-Alpes, Île-de-France, Grand Est. Top brand affinities: Michael Cera, Gémo, Elliot Page, Scooby-Doo, vertbaudet.
The average King Jouet fan in France is 39.3 years old, more female, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Grand Est. Top brand affinities include Michael Cera, Gémo, Elliot Page, with strongest over-indexing on Michael Cera (96.34× the country average). Demographically, the King Jouet audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Audience demographics of King Jouet
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 39.3 |
| Estimated audience size | 6,340,217 |
Audience persona
The typical King Jouet fan in France is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Michael Cera.
King Jouet fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | ~1M | 1.49× |
| Île-de-France | ~700K | 0.65× |
| Grand Est | ~600K | 1.23× |
| Hauts-de-France | ~600K | 1.06× |
| Occitanie | ~600K | 1.02× |
| Nouvelle-Aquitaine | ~500K | 0.91× |
| Bourgogne-Franche-Comté | ~400K | 1.57× |
| Provence-Alpes-Côte d'Azur | ~400K | 0.78× |
| Brittany | ~200K | 0.8× |
| Pays de la Loire | ~200K | 0.66× |
| Normandy | ~200K | 0.73× |
| Centre-Val de Loire | ~200K | 0.94× |
| Corsica | ~40K | 1.16× |
Top brand affinities of King Jouet fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Cera | 96.34× | Movies & TV |
| Gémo | 13.58× | Fashion & Accessoires |
| Elliot Page | 32.76× | Movies & TV |
| Scooby-Doo | 13.41× | Movies & TV |
| vertbaudet | 7.56× | Fashion & Accessoires |
| Michael Douglas | 15.69× | Movies & TV |
| Cache Cache | 7.61× | Fashion & Accessoires |
| Tape à l'oeil | 17.25× | Kids & Family |
| Frida | 20× | Movies & TV |
| Yves Rocher (company) | 4.02× | Beauty & Wellness |
| Sylvanian Families | 21.24× | Kids & Family |
| Promod | 3.88× | Fashion & Accessoires |
| The Iron Lady (film) | 19.91× | Movies & TV |
| Toys | 2.91× | Games |
| Intersport | 2.59× | Shopping |
| Gipsy Kings | 15.39× | Music & Radio |
| Intermarché | 2.4× | Shopping |
| A Few Good Men | 17.66× | Movies & TV |
| Linens | 3.3× | Home & Garden |
| Discount stores | 1.86× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.98 |
| Price Sensitivity | PREMIUM | 1.66 |
| Convenience Orientation | PREMIUM | 1.63 |
| Community Orientation | OPEN | 1.59 |
| Individualism | JOY | 1.54 |
| Extroversion | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 79.4% |
| Belgium | 9.7% |
| Switzerland | 3.3% |
See King Jouet audiences in other countries
More Shopping audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
Frequently asked questions
How many fans does King Jouet have in France?
King Jouet has an estimated audience of 6,340,217 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
What is the gender split and age of King Jouet fans?
74.4% of King Jouet fans are female, 25.6% are male, with an average age of 39.3 years.
Which brands do King Jouet fans like most?
King Jouet fans show strongest brand affinity for Michael Cera (96.34×), Gémo (13.58×), and Elliot Page (32.76×) over the country average.
Where do King Jouet fans live in France?
King Jouet fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~1M), Île-de-France (reach ~700K), and Grand Est (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do King Jouet fans also like?
Beyond King Jouet itself, the audience over-indexes on Gémo (13.58×), Elliot Page (32.76×), Scooby-Doo (13.41×), and vertbaudet (7.56×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for King Jouet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.