A data profile of the people who buy, follow and care about King Jouet in France — modelled from more than twelve digital signal sources. King Jouet has an estimated audience of 6,444,332 people in France.
The average King Jouet fan in France is 39.3 years old, more female, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Grand Est.
Top brand affinities include Michael Cera, Gémo, Elliot Page, with strongest over-indexing on Michael Cera (96.34× the country average).
Demographically, the King Jouet audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical King Jouet fan in France is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Michael Cera.
The key figures that characterise the King Jouet profile in France.
74.4% are female, 25.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 39.3 |
| Estimated audience size | 6,444,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 30% | |
| 30-39 | 32% | |
| 40-49 | 22% | |
| 50+ | 11% |
of the worldwide King Jouet audience comes from France.
| Country | Share |
|---|---|
| France | 79.4% |
| Belgium | 9.9% |
| Switzerland | 3.3% |
Where the King Jouet audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~400K | 1.57× | |
| 02 | Auvergne-Rhône-Alpes | ~1M | 1.49× | |
| 03 | Grand Est | ~600K | 1.23× | |
| 04 | Corsica | ~40K | 1.16× | |
| 05 | Hauts-de-France | ~600K | 1.06× | |
| 06 | Occitanie | ~600K | 1.02× | |
| 07 | Centre-Val de Loire | ~200K | 0.94× | |
| 08 | Nouvelle-Aquitaine | ~500K | 0.91× | |
| 09 | Brittany | ~200K | 0.80× | |
| 10 | Provence-Alpes-Côte d'Azur | ~400K | 0.78× | |
| 11 | Normandy | ~200K | 0.73× | |
| 12 | Pays de la Loire | ~200K | 0.66× | |
| 13 | Île-de-France | ~700K | 0.65× |
The strongest cross-interests of the King Jouet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Cera | Movies & TV | 96.34× | ||
| 02 | Elliot Page | Movies & TV | 32.76× | ||
| 03 | Sylvanian Families | Kids & Family | 21.24× | ||
| 04 | Frida | Movies & TV | 20.00× | ||
| 05 | Muriel's Wedding | Movies & TV | 20.00× | ||
| 06 | The Iron Lady (film) | Movies & TV | 19.91× | ||
| 07 | Tape à l'oeil | Kids & Family | 17.25× | ||
| 08 | Michael Douglas | Movies & TV | 15.69× | ||
| 09 | Gipsy Kings | Music & Radio | 15.39× | ||
| 10 | Gémo | Fashion & Accessoires | 13.58× | ||
| 11 | Scooby-Doo | Movies & TV | 13.41× | ||
| 12 | Cache Cache | Fashion & Accessoires | 7.61× | ||
| 13 | vertbaudet | Fashion & Accessoires | 7.56× | ||
| 14 | Yves Rocher (company) | Beauty & Wellness | 4.02× | ||
| 15 | Stradivarius | Shopping | 3.90× | ||
| 16 | Promod | Fashion & Accessoires | 3.88× | ||
| 17 | Linens | Home & Garden | 3.30× | ||
| 18 | Toys | Games | 2.91× | ||
| 19 | Intersport | Shopping | 2.59× | ||
| 20 | Intermarché | Shopping | 2.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.98× | |
| Price Sensitivity | PREMIUM | 1.66× | |
| Convenience Orientation | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× |
King Jouet has an estimated audience of 6,444,332 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
74.4% of King Jouet fans are female, 25.6% are male, with an average age of 39.3 years.
King Jouet fans show strongest brand affinity for Michael Cera (96.34×), Gémo (13.58×), and Elliot Page (32.76×) over the country average.
King Jouet fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~1M), Île-de-France (reach ~700K), and Grand Est (reach ~600K). These three regions account for the largest share of the active audience.
Beyond King Jouet itself, the audience over-indexes on Gémo (13.58×), Elliot Page (32.76×), Scooby-Doo (13.41×), and vertbaudet (7.56×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for King Jouet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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