Rascasse Audience Intelligence

Cache Cache Target Market in France

A data profile of the people who buy, follow and care about Cache Cache in France — modelled from more than twelve digital signal sources. Cache Cache has an estimated audience of 3,269,803 people in France.

The average Cache Cache fan in France is 38.8 years old, more female, and lives primarily in Auvergne-Rhône-Alpes.

The audience is concentrated in Auvergne-Rhône-Alpes, Hauts-de-France, Grand Est.

Top brand affinities include Gémo, Wedding Dress Factory Outlet, IKKS, with strongest over-indexing on Gémo (5.38× the country average).

Demographically, the Cache Cache audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Cache Cache fan in France is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Gémo.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cache Cache profile in France.

Audience size
3.3M
in France
Gender
87.2%
12.8% male
Age
38.8
average years
Country rank
#1302
Brand in France
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cache Cache

87.2% are female, 12.8% are male, average age 38.8.

Fig. 02

Gender split

87.2%
Female
12.8%
Male
Demographic split for Cache Cache audience in France
MetricValue
Female87.2%
Male12.8%
Average age38.8
Estimated audience size3,269,803
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Cache Cache audience in France
Age bracketShare%
16-1916%
20-2923%
30-3926%
40-4919%
50+16%
Fig. 04

Worldwide distribution

90.8%

of the worldwide Cache Cache audience comes from France.

Worldwide audience distribution share by country for Cache Cache
CountryShare
France90.8%
Japan3.0%
United States1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cache Cache audience in France is strongest.

Fig. 05

Top regions by affinity

Cache Cache customers by region in France
#RegionReachAffinity×
01Pays de la Loire~300K1.57×
02Normandy~200K1.38×
03Centre-Val de Loire~200K1.35×
04Brittany~200K1.29×
05Bourgogne-Franche-Comté~200K1.29×
06Grand Est~300K1.16×
07Hauts-de-France~300K1.13×
08Auvergne-Rhône-Alpes~400K1.03×
09Nouvelle-Aquitaine~300K0.97×
10Occitanie~200K0.74×
11Provence-Alpes-Côte d'Azur~100K0.46×
12Île-de-France~300K0.45×
13Corsica~3K0.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cache Cache audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cache Cache audience
#·InterestCategoryAffinity×
01Wedding Dress Factory OutletShopping22.88×
02Lily AllenMusic & Radio11.78×
03Nina Ricci (brand)Fashion & Accessoires10.90×
04Tape à l'oeilKids & Family10.61×
05IKKSFashion & Accessoires9.56×
063 SuissesShopping8.72×
07Bon PlanMovies & TV5.86×
08GémoFashion & Accessoires5.38×
09Camaïeu (company)Fashion & Accessoires5.11×
10sandroFashion & Accessoires4.07×
11SpartooShopping3.82×
12COSShopping3.26×
13vertbaudetFashion & Accessoires3.01×
14King JouetShopping2.77×
15PromodFashion & Accessoires2.24×
16EtamFashion & Accessoires1.88×
17PrimarkShopping1.76×
18H&MShopping1.66×
19Family and relationshipsKids & Family1.59×
20Home and gardenHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cache Cache audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cache Cache audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.27×
Design AffinityPREMIUM1.26×
Luxury OrientationPREMIUM1.19×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cache Cache audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.64×
Social Media UsageJOY0.67×
Convenience OrientationPREMIUM0.70×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Cache Cache's target market in France?

Cache Cache's target market in France covers an estimated 3,269,803 people, concentrated in Auvergne-Rhône-Alpes and Hauts-de-France.

02

What is the gender split and age of Cache Cache customers?

87.2% of the Cache Cache audience are female, 12.8% are male, with an average age of 38.8 years.

03

Which brands do Cache Cache fans like most?

Cache Cache fans show strongest brand affinity for Gémo (5.38×), Wedding Dress Factory Outlet (22.88×), and IKKS (9.56×) over the country average.

04

Where do Cache Cache fans live in France?

Cache Cache fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~400K), Hauts-de-France (reach ~300K), and Grand Est (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cache Cache fans also like?

Beyond Cache Cache itself, the audience over-indexes on Wedding Dress Factory Outlet (22.88×), IKKS (9.56×), 3 Suisses (8.72×), and Tape à l'oeil (10.61×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Cache Cache. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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