Family and relationships Audience in France
Family and relationships has an estimated audience of 20,795,613 people in France. 59.3% are female, 40.7% are male, average age 39.0. Top regions: Île-de-France, Bourgogne-Franche-Comté, Centre-Val de Loire. Top brand affinities: Pferd, Net-Empregos, PIKEUR, Vestel, Tatilbudur.com.
The average Family and relationships fan in France is 39.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Bourgogne-Franche-Comté, Centre-Val de Loire. Top brand affinities include Pferd, Net-Empregos, PIKEUR, with strongest over-indexing on Pferd (1.53× the country average). Demographically, the Family and relationships audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 12 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Lifestyle cluster
Demographics of Family and relationships fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 39.0 |
| Estimated audience size | 20,795,613 |
Audience persona
The typical Family and relationships fan in France is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Pferd.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,184,175 | 0.86× |
| Bourgogne-Franche-Comté | 1,429,630 | 1.7× |
| Centre-Val de Loire | 1,413,702 | 1.81× |
| Normandy | 1,402,756 | 1.39× |
| Grand Est | 1,318,590 | 0.78× |
| Hauts-de-France | 1,268,179 | 0.69× |
| Occitanie | 1,250,293 | 0.7× |
| Pays de la Loire | 1,234,418 | 1.07× |
| Nouvelle-Aquitaine | 1,216,495 | 0.66× |
| Brittany | 1,153,405 | 1.14× |
| Auvergne-Rhône-Alpes | 1,150,632 | 0.47× |
| Provence-Alpes-Côte d'Azur | 1,141,885 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pferd | 1.53× | Pets & Animals |
| Net-Empregos | 1.84× | Travel & Leisure |
| PIKEUR | 1.58× | Sports |
| Vestel | 1.77× | Home & Garden |
| Tatilbudur.com | 1.71× | Shopping |
| Tatil.com | 1.87× | Travel & Leisure |
| Migros Sanal Market | 1.67× | Shopping |
| Civil Çocuk Dünyası - Civilim.Com | 1.56× | Shopping |
| Reiter Revue International | 1.5× | Sports |
| Tatil Sepeti | 1.62× | Travel & Leisure |
| aker eşarp | 1.94× | Fashion & Accessoires |
| NESTLÉ Bébé | 1.52× | Kids & Family |
| English Home | 1.71× | Shopping |
| Şok Marketler | 1.79× | Shopping |
| Koçtaş | 1.91× | Shopping |
| Pferdesporthaus Loesdau | 1.59× | Sports |
| adoro FARM | 1.66× | Fashion & Accessoires |
| Krämer Pferdesport | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.45 |
| Design Affinity | PREMIUM | 1.42 |
| Mindfulness | BALANCE | 1.29 |
| DIY Mentality | THRILL | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.7% |
| China | 5.1% |
See Family and relationships audiences in other countries
- Family and relationships — Germany
- Family and relationships — United States
- Family and relationships — United Kingdom
- Family and relationships — Italy
- Family and relationships — Spain
- Family and relationships — Brazil
- Family and relationships — Japan
- Family and relationships — South Korea
- Family and relationships — India
- Family and relationships — Canada
- Family and relationships — Mexico
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Family and relationships have in France?
Family and relationships has an estimated audience of 20,795,613 people in France, concentrated in Île-de-France and Bourgogne-Franche-Comté.
What is the gender split and age of Family and relationships fans?
59.3% of Family and relationships fans are female, 40.7% are male, with an average age of 39.0 years.
Which brands do Family and relationships fans like most?
Family and relationships fans show strongest brand affinity for Pferd (1.53×), Net-Empregos (1.84×), and PIKEUR (1.58×) over the country average.
Where do Family and relationships fans live in France?
Family and relationships fans in France are most concentrated in Île-de-France (reach 3,184,175), Bourgogne-Franche-Comté (reach 1,429,630), and Centre-Val de Loire (reach 1,413,702). These three regions account for the largest share of the active audience.
What other brands do Family and relationships fans also like?
Beyond Family and relationships itself, the audience over-indexes on Net-Empregos (1.84×), PIKEUR (1.58×), Vestel (1.77×), and Tatilbudur.com (1.71×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.