Family and relationships Audience in Brazil
Family and relationships has an estimated audience of 29,785,875 people in Brazil. 62.4% are female, 37.6% are male, average age 36.6. Top regions: São Paulo, Bahia, Pernambuco.
The average Family and relationships fan in Brazil is 36.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Bahia, Pernambuco. Demographically, the Family and relationships audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Kids & Family · Type: Topic · Subtype: Lifestyle cluster
Demographics of Family and relationships fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 36.6 |
| Estimated audience size | 29,785,875 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,249,349 | 0.29× |
| Bahia | 1,015,899 | 0.52× |
| Pernambuco | 962,103 | 0.7× |
| Minas Gerais | 899,864 | 0.29× |
| Rio Grande do Sul | 898,732 | 0.51× |
| Rio de Janeiro | 872,418 | 0.31× |
| Ceará | 793,062 | 0.61× |
| Goiás | 750,319 | 0.66× |
| Rio Grande do Norte | 703,729 | 1.42× |
| Santa Catarina | 698,509 | 0.51× |
| Paraná | 693,706 | 0.38× |
| Paraíba | 682,699 | 1.14× |
| Mato Grosso | 611,820 | 1.1× |
| Alagoas | 598,486 | 1.38× |
| Amazonas | 595,775 | 1.15× |
| Piauí | 590,816 | 1.43× |
| Maranhão | 585,810 | 0.79× |
| Pará | 561,466 | 0.58× |
| Mato Grosso do Sul | 522,400 | 1.2× |
| Sergipe | 486,432 | 1.57× |
| Espírito Santo | 481,805 | 0.78× |
| Roraima | 457,313 | 5.66× |
| Federal District | 394,933 | 0.8× |
| Rondônia | 237,792 | 0.96× |
| Tocantins | 139,189 | 0.71× |
| Acre | 82,472 | 0.8× |
| Amapá | 82,301 | 0.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.68 |
| Need for Security | CONSERVATISM | 2 |
| Design Affinity | PREMIUM | 1.99 |
| Family Orientation | CONSERVATISM | 1.98 |
| Luxury Orientation | PREMIUM | 1.98 |
| Price Sensitivity | PREMIUM | 1.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.7% |
| China | 5.1% |
See Family and relationships audiences in other countries
- Family and relationships — Germany
- Family and relationships — United States
- Family and relationships — United Kingdom
- Family and relationships — France
- Family and relationships — Italy
- Family and relationships — Spain
- Family and relationships — Japan
- Family and relationships — South Korea
- Family and relationships — India
- Family and relationships — Canada
- Family and relationships — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.