Rascasse Audience Intelligence

Family and relationships Audience in Brazil

A data profile of the people who buy, follow and care about Family and relationships in Brazil — modelled from more than twelve digital signal sources. Family and relationships has an estimated audience of 29,785,875 people in Brazil.

#28among Topic in Brazil#1in Kids & Family

The average Family and relationships fan in Brazil is 36.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-01.

Section 01

At a glance

The key figures that characterise the Family and relationships profile in Brazil.

Audience size
29.8M
in Brazil
Gender
62.4%♀
37.6% male
Age
36.6
average years
Country rank
#59
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+222%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family and relationships fans

62.4% are female, 37.6% are male, average age 36.6.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Family and relationships audience in Brazil
MetricValue
Female62.4%
Male37.6%
Average age36.6
Estimated audience size29,785,875
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Family and relationships audience in Brazil
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Family and relationships audience comes from Brazil.

Worldwide audience distribution share by country for Family and relationships
CountryShare
United States19.5%
Japan6.7%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family and relationships audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Family and relationships fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~100K1.26×
02Rio Grande do Norte~500K1.03×
03Piauí~400K1.03×
04Sergipe~300K1.03×
05Alagoas~400K1.02×
06Paraíba~600K1.01×
07Mato Grosso~600K1.01×
08Amazonas~500K1.01×
09Mato Grosso do Sul~400K1.01×
10Rondônia~200K1.00×
11Amapá~100K1.00×
12Acre~100K1.00×
13Maranhão~700K0.99×
14Tocantins~200K0.99×
15Espírito Santo~600K0.98×
16Federal District~500K0.98×
17Pernambuco~1.5M0.97×
18Goiás~1M0.97×
19Pará~900K0.97×
20Ceará~1.5M0.96×
21Santa Catarina~1.5M0.95×
22Bahia~2M0.94×
23Rio Grande do Sul~1.5M0.94×
24Paraná~1.5M0.93×
25Minas Gerais~3M0.91×
26Rio de Janeiro~2.5M0.91×
27São Paulo~6M0.79×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Brazil

See Family and relationships audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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