Rascasse Audience Intelligence

Family and relationships Audience in United States

A data profile of the people who buy, follow and care about Family and relationships in United States — modelled from more than twelve digital signal sources. Family and relationships has an estimated audience of 160,003,784 people in United States.

#13among Topic in United States#1in Kids & Family

The average Family and relationships fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family and relationships profile in United States.

Audience size
160M
in United States
Gender
55.7%♀
44.3% male
Age
38.1
average years
Country rank
#19
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family and relationships fans

55.7% are female, 44.3% are male, average age 38.1.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Family and relationships audience in United States
MetricValue
Female55.7%
Male44.3%
Average age38.1
Estimated audience size160,003,784
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Family and relationships audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Family and relationships audience comes from United States.

Worldwide audience distribution share by country for Family and relationships
CountryShare
United States19.5%
Japan6.7%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family and relationships audience in United States is strongest.

Fig. 05

Top regions by affinity

Family and relationships fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~800K1.83×
02Connecticut~2M1.40×
03Alaska~400K1.15×
04Vermont~300K1.12×
05Nebraska~900K1.11×
06South Dakota~400K1.10×
07North Dakota~400K1.10×
08Utah~1.5M1.08×
09Alabama~2.5M1.07×
10Virginia~4M1.06×
11Montana~500K1.04×
12Idaho~800K1.01×
13Arkansas~1.5M1.00×
14Rhode Island~500K1.00×
15California~17M0.99×
16Mississippi~1.5M0.99×
17Kansas~1M0.99×
18Hawaii~700K0.99×
19Delaware~400K0.99×
20Maine~600K0.98×
21Pennsylvania~5M0.97×
22Maryland~2.5M0.97×
23Kentucky~2M0.96×
24West Virginia~700K0.96×
25New Hampshire~600K0.96×
26North Carolina~4.5M0.95×
27New York~8.5M0.94×
28New Jersey~4M0.94×
29Missouri~2.5M0.94×
30Minnesota~2M0.94×
31Oklahoma~1.5M0.94×
32New Mexico~800K0.93×
33Tennessee~3M0.92×
34Iowa~1M0.92×
35Texas~13M0.91×
36Georgia~4.5M0.91×
37Louisiana~2M0.91×
38Oregon~1.5M0.91×
39Illinois~5M0.90×
40South Carolina~2M0.90×
41Wisconsin~2M0.90×
42Indiana~2.5M0.89×
43Nevada~1.5M0.89×
44Washington~3M0.88×
45Massachusetts~2.5M0.85×
46Ohio~4M0.84×
47Arizona~2.5M0.84×
48Michigan~3.5M0.83×
49Colorado~2M0.83×
50Florida~8.5M0.78×
Fig. 06

Affinity by region

Affinity by region — Family and relationships, United States
0.78×1.00×1.83×
Appendix

Explore more audiences

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More Kids & Family audiences in United States

See Family and relationships audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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