Top 50 Kids & Family brands in United States
This curated ranking covers the 50 largest kids & family brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,597 kids & family brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Family and relationships, Family and Child lead the list with a combined estimated audience of 407,721,859 people. Across all 50 entries the average audience size is 46,623,897, and the largest, Family and relationships, reaches around 160,003,784 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each kids & family brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Family and relationships |
160,003,784 | 19.5% | Lifestyle cluster | Kids & Family |
| 2 |  Family |
139,363,274 | 20.5% | Lifestyle cluster | Kids & Family |
| 3 |  Child |
108,354,801 | 20.6% | Kids & Family | |
| 4 |  Woman |
97,382,857 | 27.3% | Kids & Family | |
| 5 |  Motherhood |
91,268,328 | 20.8% | Kids & Family | |
| 6 |  Friendship |
76,173,105 | 20.6% | Kids & Family | |
| 7 |  Infant |
75,873,817 | 20.1% | Kids & Family | |
| 8 |  School |
73,803,197 | 19.2% | Education | Kids & Family |
| 9 |  Parent |
72,271,025 | 22.8% | Kids & Family | |
| 10 |  Fatherhood |
66,194,096 | 24.9% | Record label | Kids & Family |
| 11 |  Parenting |
66,141,009 | 19.6% | Kids & Family | |
| 12 |  Christmas |
63,536,001 | 28.0% | Kids & Family | |
| 13 |  Weddings |
62,559,000 | 18.3% | Kids & Family | |
| 14 |  Human sexuality |
47,407,954 | 24.6% | Kids & Family | |
| 15 |  Marriage |
47,176,797 | 16.8% | Kids & Family | |
| 16 |  Interpersonal relationship |
44,846,617 | 20.9% | Kids & Family | |
| 17 |  Girl |
43,564,296 | 20.8% | Kids & Family | |
| 18 |  Family (biology) |
41,997,268 | 28.2% | Kids & Family | |
| 19 |  Genetics |
41,775,543 | 29.8% | Field of study | Kids & Family |
| 20 |  Sibling |
41,509,681 | 28.2% | Kids & Family | |
| 21 |  Grandparent |
40,451,711 | 32.3% | Kids & Family | |
| 22 |  Dating |
39,585,712 | 22.7% | Kids & Family | |
| 23 |  Pregnancy |
39,158,076 | 23.1% | Kids & Family | |
| 24 |  Childbirth |
38,573,007 | 22.6% | Kids & Family | |
| 25 |  Toddler |
37,182,466 | 23.4% | Kids & Family | |
| 26 |  Thanksgiving |
37,069,753 | 88.8% | Kids & Family | |
| 27 |  Mother's Day |
36,374,482 | 25.0% | Kids & Family | |
| 28 |  Childhood |
35,517,800 | 16.3% | Kids & Family | |
| 29 |  Collecting |
31,177,532 | 24.5% | Kids & Family | |
| 30 |  Collectable |
30,026,559 | 31.1% | Kids & Family | |
| 31 |  Husband |
29,939,267 | 33.3% | Kids & Family | |
| 32 |  Wife |
28,670,711 | 31.4% | Kids & Family | |
| 33 |  Father's Day |
27,164,852 | 28.5% | Video game | Kids & Family |
| 34 |  Bride |
26,866,676 | 18.1% | Kids & Family | |
| 35 |  Homo sapiens |
26,680,857 | 37.1% | Kids & Family | |
| 36 |  Infant clothing |
26,622,342 | 25.2% | Kids & Family | |
| 37 |  Spirit Halloween |
25,674,375 | 90.0% | Restaurants | Kids & Family |
| 38 |  Zoo |
25,637,136 | 25.9% | Kids & Family | |
| 39 |  Christmas tree |
25,564,507 | 33.6% | Kids & Family | |
| 40 |  Christmas Eve |
25,519,689 | 34.3% | Kids & Family | |
| 41 |  Human behavior |
24,973,149 | 20.9% | Kids & Family | |
| 42 |  Magic (illusion) |
24,555,529 | 24.6% | Kids & Family | |
| 43 |  Word |
24,324,216 | 38.5% | Kids & Family | |
| 44 |  Adoption |
23,928,544 | 35.0% | Kids & Family | |
| 45 |  Tuesday |
23,707,159 | 32.0% | Kids & Family | |
| 46 |  Engagement |
23,408,772 | 17.9% | Kids & Family | |
| 47 |  Diary |
23,387,900 | 19.4% | Kids & Family | |
| 48 |  Doll |
23,005,110 | 18.2% | Kids & Family | |
| 49 |  Man |
22,699,314 | 22.2% | Kids & Family | |
| 50 |  Mentorship |
22,545,241 | 29.6% | Kids & Family |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each kids & family brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest kids & family brand in United States?
Family and relationships currently leads with an estimated audience of 160,003,784 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.