Wife Audience in United States

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Wife has an estimated audience of 28,670,711 people in United States. 63.5% are female, 36.5% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Governor of Michigan, Fairy godmother, Hardik Pandya.

The average Wife fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (14.6× the country average). Demographically, the Wife audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Wife fans

Demographic split for Wife audience in United States
MetricValue
Female63.5%
Male36.5%
Average age42.2
Estimated audience size28,670,711

Audience persona

The typical Wife fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Wife in United States
RegionReachAffinity
California3,449,6241.09×
Texas2,639,7251.07×
Florida2,153,0431.11×
New York1,822,0641.14×
Arizona1,480,6542.53×
Pennsylvania1,072,3691.11×
Illinois1,063,5921.11×
Alabama1,039,4352.6×
Georgia978,0741.11×
North Carolina934,2491.08×
Ohio926,0351.05×
New Jersey811,2711.11×
Michigan773,5981.03×
Virginia696,3541×
Tennessee615,6121.07×
Massachusetts604,2661.07×
Washington544,4920.95×
Maryland534,4891.08×
Indiana482,4640.92×
Missouri445,9700.96×
South Carolina410,1940.95×
Louisiana388,6781.05×
Minnesota372,0580.91×
Wisconsin370,5760.86×
Kentucky361,2801.01×
Colorado358,9650.79×
Oklahoma307,6080.97×
Connecticut304,2011.06×
Oregon277,1370.84×
Nevada260,8670.94×
Mississippi237,5711.01×
Arkansas214,0210.91×
Utah211,8890.83×
Iowa186,7880.79×
Kansas184,3370.82×
Nebraska128,4840.89×
West Virginia122,1910.92×
Idaho119,0440.83×
New Mexico110,1080.77×
New Hampshire98,4080.87×
Washington, District of Columbia98,0611.14×
Hawaii92,4350.75×
Alaska81,6931.33×
Maine72,6300.71×
Rhode Island69,7950.76×
Delaware60,7840.77×
Montana59,5200.75×
South Dakota47,9460.72×
North Dakota38,9030.66×
Vermont30,0750.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wife audience
BrandAffinityCategory
Historic site14.6×Arts & Culture
Goop11.88×Internet & Social Media
Governor of Michigan14.97×Politics & Society
Fairy godmother14.8×Literature
Hardik Pandya27.05×Sports
Vocal harmony7×Music & Radio
headspace13.45×Health
Wok8.2×Food & Beverages
Grace Slick10.52×Music & Radio
Mathcore9.45×Music & Radio
Cherish (group)12.7×Music & Radio
Hibachi8.83×Food & Beverages
Google Home7.14×Technology & Electronics
Grinch4.43×Movies & TV
Harlow12.8×Travel & Leisure
Guitarist (magazine)12.26×Music & Radio
Hipster9.96×Politics & Society
TV Fanatic11.02×Movies & TV
Kikar HaShabbat14.85×News
El Paso County, Colorado11.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wife audience
TraitClusterScore
ExtroversionTHRILL1.31
Community OrientationOPEN1.06
Price SensitivityPREMIUM1.06
Social Media UsageJOY1.04
IndulgenceJOY1.03
Family OrientationCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Wife
CountryShare
United States31.3%
Japan10.7%
United Kingdom4.1%

See Wife audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Wife have in United States?

Wife has an estimated audience of 28,670,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Wife fans?

63.5% of Wife fans are female, 36.5% are male, with an average age of 42.2 years.

Which brands do Wife fans like most?

Wife fans show strongest brand affinity for Historic site (14.6×), Goop (11.88×), and Governor of Michigan (14.97×) over the country average.

Where do Wife fans live in United States?

Wife fans in United States are most concentrated in California (reach 3,449,624), Texas (reach 2,639,725), and Florida (reach 2,153,043). These three regions account for the largest share of the active audience.

What other brands do Wife fans also like?

Beyond Wife itself, the audience over-indexes on Goop (11.88×), Governor of Michigan (14.97×), Fairy godmother (14.8×), and Hardik Pandya (27.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.