Wife Audience in United States

Wife has an estimated audience of 28,670,711 people in United States. 63.5% are female, 36.5% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Khan Academy, Capital One, Google News, Indeed.com.

The average Wife fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Khan Academy, Capital One, with strongest over-indexing on Google Maps (11.94× the country average). Demographically, the Wife audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Wife fans

Demographic split for Wife audience in United States
MetricValue
Female63.5%
Male36.5%
Average age42.2
Estimated audience size28,670,711

Audience persona

The typical Wife fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Wife in United States
RegionReachAffinity
California3,449,6241.09×
Texas2,639,7251.07×
Florida2,153,0431.11×
New York1,822,0641.14×
Arizona1,480,6542.53×
Pennsylvania1,072,3691.11×
Illinois1,063,5921.11×
Alabama1,039,4352.6×
Georgia978,0741.11×
North Carolina934,2491.08×
Ohio926,0351.05×
New Jersey811,2711.11×
Michigan773,5981.03×
Virginia696,3541×
Tennessee615,6121.07×
Massachusetts604,2661.07×
Washington544,4920.95×
Maryland534,4891.08×
Indiana482,4640.92×
Missouri445,9700.96×
South Carolina410,1940.95×
Louisiana388,6781.05×
Minnesota372,0580.91×
Wisconsin370,5760.86×
Kentucky361,2801.01×
Colorado358,9650.79×
Oklahoma307,6080.97×
Connecticut304,2011.06×
Oregon277,1370.84×
Nevada260,8670.94×
Mississippi237,5711.01×
Arkansas214,0210.91×
Utah211,8890.83×
Iowa186,7880.79×
Kansas184,3370.82×
Nebraska128,4840.89×
West Virginia122,1910.92×
Idaho119,0440.83×
New Mexico110,1080.77×
New Hampshire98,4080.87×
Washington, District of Columbia98,0611.14×
Hawaii92,4350.75×
Alaska81,6931.33×
Maine72,6300.71×
Rhode Island69,7950.76×
Delaware60,7840.77×
Montana59,5200.75×
South Dakota47,9460.72×
North Dakota38,9030.66×
Vermont30,0750.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wife audience
BrandAffinityCategory
Google Maps11.94×Internet & Social Media
Khan Academy23.98×Business & Career
Capital One11.36×Business & Career
Google News16.54×News
Indeed.com11.56×Business & Career
Autism Awareness19.03×Health
Jollibee21.87×Food & Beverages
Kendra Scott20.27×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car11.04×Cars & Mobility
Circle K12×Shopping
Hair Cuttery27.99×Beauty & Wellness
AccuWeather10.68×Home & Garden
ICloud14.98×Technology & Electronics
CarGurus8.8×Cars & Mobility
Wattpad16.34×Internet & Social Media
DeviantArt10.17×Internet & Social Media
Microblogging12.67×Technology & Electronics
Apple Store11.17×Shopping
Philippine Airlines34.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wife audience
TraitClusterScore
ExtroversionTHRILL1.31
Community OrientationOPEN1.06
Price SensitivityPREMIUM1.06
Social Media UsageJOY1.04
IndulgenceJOY1.03
Family OrientationCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Wife
CountryShare
United States31.3%
Japan10.7%
United Kingdom4.1%

See Wife audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Wife have in United States?

Wife has an estimated audience of 28,670,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Wife fans?

63.5% of Wife fans are female, 36.5% are male, with an average age of 42.2 years.

Which brands do Wife fans like most?

Wife fans show strongest brand affinity for Google Maps (11.94×), Khan Academy (23.98×), and Capital One (11.36×) over the country average.

Where do Wife fans live in United States?

Wife fans in United States are most concentrated in California (reach 3,449,624), Texas (reach 2,639,725), and Florida (reach 2,153,043). These three regions account for the largest share of the active audience.

What other brands do Wife fans also like?

Beyond Wife itself, the audience over-indexes on Khan Academy (23.98×), Capital One (11.36×), Google News (16.54×), and Indeed.com (11.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.