Shrimp Audience in United States

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Shrimp has an estimated audience of 17,738,404 people in United States. 55.6% are female, 44.4% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Clam, Whale, Dolphin, Crab, Marine mammal.

The average Shrimp fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clam, Whale, Dolphin, with strongest over-indexing on Clam (10.07× the country average). Demographically, the Shrimp audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Shrimp fans

Demographic split for Shrimp audience in United States
MetricValue
Female55.6%
Male44.4%
Average age42.1
Estimated audience size17,738,404

Audience persona

The typical Shrimp fan in United States is more female, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Clam.

Top regions in United States

Top regions ranked by reach for Shrimp in United States
RegionReachAffinity
California2,046,2661.05×
Texas1,860,4011.22×
Florida1,400,9871.17×
New York999,4141.01×
Georgia605,3511.11×
Illinois603,8771.02×
Pennsylvania585,0780.98×
North Carolina572,6041.07×
Virginia562,0021.3×
Ohio527,4070.97×
Michigan459,7670.99×
New Jersey431,5870.96×
Washington381,6351.07×
Indiana372,8201.15×
Tennessee366,3831.03×
Arizona344,0100.95×
Massachusetts318,9850.91×
Louisiana315,5631.38×
South Carolina310,5761.16×
Maryland306,9411.01×
Missouri282,2890.99×
Alabama264,1901.07×
Colorado251,5650.9×
Minnesota246,4930.97×
Wisconsin236,6190.89×
Kentucky222,0541×
Oregon204,4691.01×
Oklahoma201,4301.02×
Hawaii178,3972.34×
Mississippi167,1451.14×
Connecticut161,6970.91×
Nevada160,5240.94×
Utah159,5941×
Arkansas147,3271.01×
Kansas135,3500.97×
Iowa132,3940.91×
Nebraska79,2000.89×
Idaho78,9110.89×
New Mexico75,9130.85×
West Virginia72,2600.87×
New Hampshire55,8030.8×
Maine54,1460.85×
Rhode Island45,2530.8×
Washington, District of Columbia44,3220.83×
Delaware43,4970.89×
Montana39,3670.8×
Alaska32,8160.86×
South Dakota32,7400.8×
North Dakota32,1930.88×
Vermont23,0740.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shrimp audience
BrandAffinityCategory
Clam10.07×Food & Beverages
Whale6.93×Pets & Animals
Dolphin6.77×Pets & Animals
Crab7.38×Pets & Animals
Marine mammal6.87×Pets & Animals
Lobster7.56×Food & Beverages
Panda Express3.09×Food & Beverages
stevie nicks8.19×Music & Radio
Caridea7.86×Pets & Animals
LICE9.76×Music & Radio
Oyster7.31×Pets & Animals
Fish2.25×Pets & Animals
Freshwater aquarium11.9×Pets & Animals
Squid9.76×Pets & Animals
Kitchen Design7.13×Home & Garden
Goldfish7.6×Pets & Animals
Filter (aquarium)11.38×Pets & Animals
Betta16.04×Pets & Animals
Salmon4.76×Food & Beverages
Texas Roadhouse1.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shrimp audience
TraitClusterScore
Urban LifestyleOPEN1.36
IndulgenceJOY1.28
Price SensitivityPREMIUM1.24
Healthy LifestyleBALANCE1.2
TravellingTHRILL1.12
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Shrimp
CountryShare
United States27.4%
Japan8.7%
Taiwan8.5%

See Shrimp audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Shrimp have in United States?

Shrimp has an estimated audience of 17,738,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Shrimp fans?

55.6% of Shrimp fans are female, 44.4% are male, with an average age of 42.1 years.

Which brands do Shrimp fans like most?

Shrimp fans show strongest brand affinity for Clam (10.07×), Whale (6.93×), and Dolphin (6.77×) over the country average.

Where do Shrimp fans live in United States?

Shrimp fans in United States are most concentrated in California (reach 2,046,266), Texas (reach 1,860,401), and Florida (reach 1,400,987). These three regions account for the largest share of the active audience.

What other brands do Shrimp fans also like?

Beyond Shrimp itself, the audience over-indexes on Whale (6.93×), Dolphin (6.77×), Crab (7.38×), and Marine mammal (6.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shrimp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.