Rascasse Audience Intelligence

Shrimp Audience in United States

A data profile of the people who buy, follow and care about Shrimp in United States — modelled from more than twelve digital signal sources. Shrimp has an estimated audience of 17,738,404 people in United States.

#12among Dish in United States#1315among Topic in United States#163in Food & Beverages

The average Shrimp fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Clam, Whale, Dolphin, with strongest over-indexing on Clam (10.07× the country average).

Demographically, the Shrimp audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shrimp fan in United States is more female, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Clam.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shrimp profile in United States.

Audience size
17.7M
in United States
Gender
55.6%♀
44.4% male
Age
42.1
average years
Country rank
#1913
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shrimp fans

55.6% are female, 44.4% are male, average age 42.1.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Shrimp audience in United States
MetricValue
Female55.6%
Male44.4%
Average age42.1
Estimated audience size17,738,404
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Shrimp audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Shrimp audience comes from United States.

Worldwide audience distribution share by country for Shrimp
CountryShare
United States27.3%
Japan8.7%
Taiwan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shrimp audience in United States is strongest.

Fig. 05

Top regions by affinity

Shrimp fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K2.49×
02Louisiana~300K1.35×
03Virginia~600K1.29×
04Texas~2M1.20×
05Mississippi~200K1.16×
06South Carolina~300K1.15×
07Indiana~400K1.09×
08Alabama~300K1.09×
09Florida~1.5M1.08×
10North Carolina~600K1.07×
11Georgia~600K1.06×
12California~2M1.04×
13Arkansas~200K1.04×
14Washington~400K1.03×
15Oklahoma~200K1.02×
16Utah~200K1.02×
17Alaska~40K1.02×
18Kentucky~200K1.01×
19Kansas~100K1.01×
20Illinois~600K1.00×
21Oregon~200K1.00×
22Michigan~500K0.98×
23Maryland~300K0.96×
24Missouri~300K0.96×
25Pennsylvania~600K0.95×
26Arizona~300K0.95×
27Tennessee~300K0.95×
28Nevada~200K0.94×
29Nebraska~80K0.94×
30North Dakota~30K0.94×
31New York~900K0.93×
32Minnesota~200K0.93×
33Ohio~500K0.92×
34New Jersey~400K0.92×
35Delaware~40K0.92×
36South Dakota~40K0.92×
37Wisconsin~200K0.90×
38Connecticut~200K0.90×
39Iowa~100K0.90×
40Idaho~80K0.90×
41New Mexico~80K0.90×
42West Virginia~70K0.90×
43Maine~60K0.88×
44Massachusetts~300K0.87×
45Montana~40K0.85×
46Colorado~200K0.84×
47Rhode Island~50K0.82×
48New Hampshire~60K0.81×
49Vermont~20K0.79×
50Washington, District of Columbia~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Shrimp, United States
0.77×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shrimp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shrimp audience
#·InterestCategoryAffinity×
01BettaPets & Animals16.04×
02Freshwater aquariumPets & Animals11.90×
03Filter (aquarium)Pets & Animals11.38×
04ClamFood & Beverages10.07×
05LICEMusic & Radio9.76×
06SquidPets & Animals9.76×
07stevie nicksMusic & Radio8.19×
08CarideaPets & Animals7.86×
09GoldfishPets & Animals7.60×
10LobsterFood & Beverages7.56×
11CrabPets & Animals7.38×
12OysterPets & Animals7.31×
13Kitchen DesignHome & Garden7.13×
14WhalePets & Animals6.93×
15Marine mammalPets & Animals6.87×
16DolphinPets & Animals6.77×
17SalmonFood & Beverages4.76×
18Panda ExpressFood & Beverages3.09×
19FishPets & Animals2.25×
20Texas RoadhouseFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shrimp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shrimp audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.37×
IndulgenceJOY1.36×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shrimp audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.01×
Social Media UsageJOY1.08×
Need for SecurityCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shrimp have in United States?

Shrimp has an estimated audience of 17,738,404 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shrimp fans?

55.6% of Shrimp fans are female, 44.4% are male, with an average age of 42.1 years.

03

Which brands do Shrimp fans like most?

Shrimp fans show strongest brand affinity for Clam (10.07×), Whale (6.93×), and Dolphin (6.77×) over the country average.

04

Where do Shrimp fans live in United States?

Shrimp fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Shrimp fans also like?

Beyond Shrimp itself, the audience over-indexes on Whale (6.93×), Dolphin (6.77×), Crab (7.38×), and Marine mammal (6.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shrimp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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