Squid Audience in United States

Squid has an estimated audience of 2,591,692 people in United States. 48.7% are female, 51.3% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Shrimp, Alan Tudyk, Octopus, Tuna, Hot pot.

The average Squid fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shrimp, Alan Tudyk, Octopus, with strongest over-indexing on Shrimp (9.42× the country average). Demographically, the Squid audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Squid fans

Demographic split for Squid audience in United States
MetricValue
Female48.7%
Male51.3%
Average age41.1
Estimated audience size2,591,692

Audience persona

The typical Squid fan in United States is balanced, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Shrimp.

Top regions in United States

Top regions ranked by reach for Squid in United States
RegionReachAffinity
California352,7921.24×
Texas262,7331.18×
Florida211,6671.21×
New York159,8791.1×
North Carolina92,1721.18×
Illinois87,3701.01×
Georgia86,5461.08×
Pennsylvania84,7050.97×
Ohio74,3930.93×
Washington68,7671.32×
New Jersey68,2511.04×
Virginia68,1741.08×
Michigan68,0251×
Massachusetts57,8021.13×
Arizona49,7930.94×
Tennessee48,5010.93×
Indiana46,6400.99×
Maryland45,3771.02×
Missouri42,0681.01×
Colorado40,6621×
Minnesota37,6411.01×
South Carolina35,8660.92×
Wisconsin34,5970.89×
Oregon32,9671.11×
Alabama32,3290.89×
Louisiana31,8090.95×
Kentucky30,5900.94×
Connecticut27,3141.05×
Utah26,1451.13×
Oklahoma25,6910.89×
Nevada25,4371.01×
Arkansas20,3670.95×
Kansas19,1240.94×
Iowa18,7100.88×
Mississippi18,5270.87×
Hawaii15,2601.37×
New Mexico13,2801.02×
Idaho13,0661.01×
Nebraska11,9760.92×
West Virginia10,5330.87×
New Hampshire9,4240.92×
Maine9,4061.01×
Rhode Island8,6321.05×
Washington, District of Columbia7,0780.91×
Montana6,3180.88×
Delaware6,3130.88×
Alaska5,9101.07×
South Dakota5,0460.84×
North Dakota4,3460.82×
Vermont3,8440.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Squid audience
BrandAffinityCategory
Shrimp9.42×Food & Beverages
Alan Tudyk20×Movies & TV
Octopus19.41×Pets & Animals
Tuna17.64×Food & Beverages
Hot pot24.59×Food & Beverages
Planet Fitness3.69×Sports
Prepackaged meal12.65×Food & Beverages
Diaper bag5.02×Kids & Family
Krispy Kreme5.53×Food & Beverages
Kitchenette23.73×Home & Garden
Superman1.75×Movies & TV
Home inspection11.53×Home & Garden
Clarinet5.86×Music & Radio
Sushi Bar29.77×Food & Beverages
Luxury Travel7.41×Travel & Leisure
Bass guitar2.99×Music & Radio
Saxophone5.48×Music & Radio
Whole grain8.29×Food & Beverages
Baskin-Robbins5.49×Food & Beverages
Genetics2.69×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Squid audience
TraitClusterScore
Luxury OrientationPREMIUM2.08
Risk AppetiteTHRILL1.55
Early Adopter MentalityPOWER1.32
IndividualismJOY1.24
Social Media UsageJOY1.14
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Squid
CountryShare
United States11.4%
Japan11.4%
Brazil9.7%

See Squid audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Squid have in United States?

Squid has an estimated audience of 2,591,692 people in United States, concentrated in California and Texas.

What is the gender split and age of Squid fans?

48.7% of Squid fans are female, 51.3% are male, with an average age of 41.1 years.

Which brands do Squid fans like most?

Squid fans show strongest brand affinity for Shrimp (9.42×), Alan Tudyk (20×), and Octopus (19.41×) over the country average.

Where do Squid fans live in United States?

Squid fans in United States are most concentrated in California (reach 352,792), Texas (reach 262,733), and Florida (reach 211,667). These three regions account for the largest share of the active audience.

What other brands do Squid fans also like?

Beyond Squid itself, the audience over-indexes on Alan Tudyk (20×), Octopus (19.41×), Tuna (17.64×), and Hot pot (24.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Squid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.