Squid Audience in United States

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Squid has an estimated audience of 2,591,692 people in United States. 48.7% are female, 51.3% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Jaws, Nebraska Cornhuskers football, La Chat, Jingoism, JDSU.

The average Squid fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaws, Nebraska Cornhuskers football, La Chat, with strongest over-indexing on Jaws (10.01× the country average). Demographically, the Squid audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Squid fans

Demographic split for Squid audience in United States
MetricValue
Female48.7%
Male51.3%
Average age41.1
Estimated audience size2,591,692

Audience persona

The typical Squid fan in United States is balanced, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Jaws.

Top regions in United States

Top regions ranked by reach for Squid in United States
RegionReachAffinity
California352,7921.24×
Texas262,7331.18×
Florida211,6671.21×
New York159,8791.1×
North Carolina92,1721.18×
Illinois87,3701.01×
Georgia86,5461.08×
Pennsylvania84,7050.97×
Ohio74,3930.93×
Washington68,7671.32×
New Jersey68,2511.04×
Virginia68,1741.08×
Michigan68,0251×
Massachusetts57,8021.13×
Arizona49,7930.94×
Tennessee48,5010.93×
Indiana46,6400.99×
Maryland45,3771.02×
Missouri42,0681.01×
Colorado40,6621×
Minnesota37,6411.01×
South Carolina35,8660.92×
Wisconsin34,5970.89×
Oregon32,9671.11×
Alabama32,3290.89×
Louisiana31,8090.95×
Kentucky30,5900.94×
Connecticut27,3141.05×
Utah26,1451.13×
Oklahoma25,6910.89×
Nevada25,4371.01×
Arkansas20,3670.95×
Kansas19,1240.94×
Iowa18,7100.88×
Mississippi18,5270.87×
Hawaii15,2601.37×
New Mexico13,2801.02×
Idaho13,0661.01×
Nebraska11,9760.92×
West Virginia10,5330.87×
New Hampshire9,4240.92×
Maine9,4061.01×
Rhode Island8,6321.05×
Washington, District of Columbia7,0780.91×
Montana6,3180.88×
Delaware6,3130.88×
Alaska5,9101.07×
South Dakota5,0460.84×
North Dakota4,3460.82×
Vermont3,8440.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Squid audience
BrandAffinityCategory
Jaws10.01×Movies & TV
Nebraska Cornhuskers football3.77×Sports
La Chat29.77×Music & Radio
Jingoism1.91×Politics & Society
JDSU2.52×Business & Career
Staycation2.6×Home & Garden
Jesse Plemons2.18×Movies & TV
Home staging3.28×Home & Garden
Historic site2.66×Arts & Culture
3D printing1.51×Technology & Electronics
Keenan Allen3.78×Sports
Urban horticulture1.9×Home & Garden
Queens College, City University of New York3.83×Business & Career
Mathcore4.11×Music & Radio
Charlamagne Tha God4.68×Movies & TV
Nipsey Hussle2.75×Music & Radio
John Havlicek7.21×Sports
Halsey, Oregon3.78×Travel & Leisure
IS (Infinite Stratos)1.73×Literature
Kento Yamazaki4.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Squid audience
TraitClusterScore
Luxury OrientationPREMIUM2.08
Risk AppetiteTHRILL1.55
Early Adopter MentalityPOWER1.32
IndividualismJOY1.24
Social Media UsageJOY1.14
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Squid
CountryShare
United States11.4%
Japan11.4%
Brazil9.7%

See Squid audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Squid have in United States?

Squid has an estimated audience of 2,591,692 people in United States, concentrated in California and Texas.

What is the gender split and age of Squid fans?

48.7% of Squid fans are female, 51.3% are male, with an average age of 41.1 years.

Which brands do Squid fans like most?

Squid fans show strongest brand affinity for Jaws (10.01×), Nebraska Cornhuskers football (3.77×), and La Chat (29.77×) over the country average.

Where do Squid fans live in United States?

Squid fans in United States are most concentrated in California (reach 352,792), Texas (reach 262,733), and Florida (reach 211,667). These three regions account for the largest share of the active audience.

What other brands do Squid fans also like?

Beyond Squid itself, the audience over-indexes on Nebraska Cornhuskers football (3.77×), La Chat (29.77×), Jingoism (1.91×), and JDSU (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Squid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.