Rascasse Audience Intelligence

Squid Audience in United States

A data profile of the people who buy, follow and care about Squid in United States — modelled from more than twelve digital signal sources. Squid has an estimated audience of 2,591,692 people in United States.

#5520among Topic in United States#228in Pets & Animals

The average Squid fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shrimp, Octopus, Alan Tudyk, with strongest over-indexing on Shrimp (9.76× the country average).

Demographically, the Squid audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Squid fan in United States is balanced, around 41.1 years old, with strong Individualism tendencies and a notable affinity for Shrimp.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Squid profile in United States.

Audience size
2.6M
in United States
Gender
48.7%♀
51.3% male
Age
41.1
average years
Country rank
#11599
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Squid fans

48.7% are female, 51.3% are male, average age 41.1.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Squid audience in United States
MetricValue
Female48.7%
Male51.3%
Average age41.1
Estimated audience size2,591,692
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Squid audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Squid audience comes from United States.

Worldwide audience distribution share by country for Squid
CountryShare
United States11.4%
Japan11.4%
Brazil9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Squid audience in United States is strongest.

Fig. 05

Top regions by affinity

Squid fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.36×
02Washington~60K1.23×
03California~300K1.19×
04North Carolina~90K1.17×
05Alaska~6K1.16×
06Texas~300K1.15×
07Florida~200K1.12×
08Massachusetts~60K1.11×
09Utah~30K1.11×
10Oregon~30K1.08×
11Georgia~90K1.07×
12Virginia~70K1.07×
13Rhode Island~9K1.06×
14New Mexico~10K1.04×
15Louisiana~30K1.03×
16Idaho~10K1.02×
17Maine~9K1.02×
18New York~100K1.01×
19Connecticut~30K1.01×
20New Jersey~70K1.00×
21Indiana~50K1.00×
22Arkansas~20K0.99×
23Arizona~50K0.98×
24Pennsylvania~80K0.97×
25Missouri~40K0.97×
26Nevada~20K0.97×
27Kansas~20K0.97×
28Illinois~80K0.96×
29South Carolina~40K0.96×
30Minnesota~40K0.96×
31Alabama~30K0.96×
32Kentucky~30K0.96×
33Oklahoma~30K0.96×
34South Dakota~6K0.96×
35North Dakota~5K0.96×
36Maryland~40K0.95×
37Colorado~40K0.95×
38Nebraska~10K0.95×
39Ohio~70K0.94×
40Michigan~60K0.94×
41New Hampshire~10K0.94×
42Tennessee~50K0.91×
43Mississippi~20K0.91×
44West Virginia~10K0.90×
45Delaware~6K0.90×
46Iowa~20K0.89×
47Montana~6K0.89×
48Wisconsin~30K0.88×
49Vermont~4K0.88×
50Washington, District of Columbia~7K0.84×
Fig. 06

Affinity by region

Affinity by region — Squid, United States
0.84×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Squid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Squid audience
#·InterestCategoryAffinity×
01McCormick & Schmick'sFood & Beverages23.16×
02OctopusPets & Animals20.60×
03Alan TudykMovies & TV20.00×
04TunaFood & Beverages18.31×
05Hot potFood & Beverages17.59×
06KitchenetteHome & Garden15.75×
07International educationBusiness & Career12.60×
08ShrimpFood & Beverages9.76×
09Krispy KremeFood & Beverages5.40×
10WattpadInternet & Social Media4.83×
11Baskin-RobbinsFood & Beverages4.32×
12The Big Bang TheoryMovies & TV3.47×
13GeneticsKids & Family3.25×
14Diaper bagKids & Family3.14×
15NostalgiaHome & Garden3.00×
16Planet FitnessSports2.68×
17Game of ThronesMovies & TV2.47×
18Britney SpearsMusic & Radio2.39×
19SupermanMovies & TV1.82×
20Wendy'sFood & Beverages1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Squid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Squid audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.49×
PatriotismCONSERVATISM1.34×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Squid audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Pet OwnershipJOY0.81×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Squid have in United States?

Squid has an estimated audience of 2,591,692 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Squid fans?

48.7% of Squid fans are female, 51.3% are male, with an average age of 41.1 years.

03

Which brands do Squid fans like most?

Squid fans show strongest brand affinity for Shrimp (9.76×), Octopus (20.6×), and Alan Tudyk (20×) over the country average.

04

Where do Squid fans live in United States?

Squid fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Squid fans also like?

Beyond Squid itself, the audience over-indexes on Octopus (20.6×), Alan Tudyk (20×), Tuna (18.31×), and International education (12.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Squid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Squid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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