Rascasse Audience Intelligence

Wattpad Audience in United States

A data profile of the people who buy, follow and care about Wattpad in United States — modelled from more than twelve digital signal sources. Wattpad has an estimated audience of 7,877,082 people in United States.

#120among Website / Newspaper / Magazine in United States#66in Internet & Social Media

The average Wattpad fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lulu (company), Scribd, Weight loss (Fitness And wellness), with strongest over-indexing on Lulu (company) (18.71× the country average).

Demographically, the Wattpad audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wattpad fan in United States is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Lulu (company).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wattpad profile in United States.

Audience size
7.9M
in United States
Gender
70.8%♀
29.2% male
Age
34.3
average years
Country rank
#4489
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wattpad

70.8% are female, 29.2% are male, average age 34.3.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Wattpad audience in United States
MetricValue
Female70.8%
Male29.2%
Average age34.3
Estimated audience size7,877,082
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Wattpad audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3916%
40-4915%
50+15%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Wattpad audience comes from United States.

Worldwide audience distribution share by country for Wattpad
CountryShare
United States10.8%
Brazil8.3%
Indonesia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wattpad audience in United States is strongest.

Fig. 05

Top regions by affinity

Wattpad fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.28×
02Arkansas~80K1.28×
03Louisiana~100K1.22×
04Texas~800K1.21×
05Mississippi~80K1.19×
06Florida~600K1.17×
07Oklahoma~100K1.17×
08Alabama~100K1.16×
09Washington~200K1.15×
10Idaho~40K1.15×
11North Carolina~300K1.13×
12Alaska~20K1.13×
13Maryland~200K1.12×
14Utah~80K1.12×
15Virginia~200K1.10×
16Michigan~200K1.09×
17Indiana~200K1.09×
18Kentucky~100K1.08×
19California~900K1.06×
20Missouri~100K1.05×
21Tennessee~200K1.04×
22Montana~20K1.04×
23New Jersey~200K1.03×
24Arizona~200K1.03×
25West Virginia~40K1.03×
26New York~400K1.02×
27Kansas~60K1.02×
28South Carolina~100K1.01×
29Ohio~200K0.99×
30Oregon~90K0.98×
31Illinois~200K0.96×
32Connecticut~70K0.95×
33Pennsylvania~200K0.94×
34Iowa~60K0.94×
35Delaware~20K0.94×
36Hawaii~30K0.93×
37New Hampshire~30K0.91×
38Nevada~70K0.90×
39Massachusetts~100K0.89×
40Minnesota~100K0.88×
41Nebraska~30K0.88×
42Wisconsin~100K0.86×
43Maine~20K0.85×
44North Dakota~10K0.82×
45New Mexico~30K0.80×
46Washington, District of Columbia~20K0.80×
47Rhode Island~20K0.78×
48Vermont~10K0.75×
49Colorado~90K0.73×
50South Dakota~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Wattpad, United States
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wattpad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wattpad audience
#·InterestCategoryAffinity×
01The Huntsman: Winter's WarMovies & TV31.22×
02ScribdTechnology & Electronics26.11×
03SmuleMusic & Radio22.82×
04Lulu (company)Shopping18.71×
05Eyes Wide ShutMovies & TV11.84×
06Gerard ButlerMovies & TV9.98×
07Young-adult fictionLiterature6.14×
08AAA (band)Music & Radio5.26×
09Dylan O'BrienMovies & TV4.69×
10Dodo (Alice's Adventures in Wonderland)Literature4.32×
11QuikTripShopping3.69×
12Wawa Inc.Shopping3.64×
13Panda ExpressFood & Beverages3.53×
14Weight loss (Fitness And wellness)Health3.38×
15AudienceBusiness & Career3.35×
16CarbohydrateHealth3.08×
17ComedianMovies & TV3.02×
18Natural resourcePolitics & Society2.99×
19CustomerBusiness & Career2.79×
20MemeInternet & Social Media2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wattpad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wattpad audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.44×
ExtroversionTHRILL1.38×
TravellingTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wattpad audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.87×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wattpad have in United States?

Wattpad has an estimated audience of 7,877,082 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wattpad fans?

70.8% of Wattpad fans are female, 29.2% are male, with an average age of 34.3 years.

03

Which brands do Wattpad fans like most?

Wattpad fans show strongest brand affinity for Lulu (company) (18.71×), Scribd (26.11×), and Weight loss (Fitness And wellness) (3.38×) over the country average.

04

Where do Wattpad fans live in United States?

Wattpad fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Wattpad fans also like?

Beyond Wattpad itself, the audience over-indexes on Scribd (26.11×), Weight loss (Fitness And wellness) (3.38×), Smule (22.82×), and Audience (3.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Wattpad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wattpad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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