Wattpad Audience in United States

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Wattpad has an estimated audience of 7,815,775 people in United States. 70.8% are female, 29.2% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Lulu (company), Scribd, Gerard Butler, Weight loss (Fitness And wellness), Smule.

The average Wattpad fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu (company), Scribd, Gerard Butler, with strongest over-indexing on Lulu (company) (18.71× the country average). Demographically, the Wattpad audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Wattpad fans

Demographic split for Wattpad audience in United States
MetricValue
Female70.8%
Male29.2%
Average age34.3
Estimated audience size7,815,775

Audience persona

The typical Wattpad fan in United States is more female, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Lulu (company).

Top regions in United States

Top regions ranked by reach for Wattpad in United States
RegionReachAffinity
California943,7511.1×
Texas818,7251.22×
Florida651,5651.23×
New York460,0661.05×
Georgia316,1081.31×
North Carolina273,8281.16×
Illinois259,3121×
Pennsylvania258,9170.98×
Ohio242,0041.01×
Michigan225,7791.1×
Virginia220,6261.16×
New Jersey212,8521.07×
Washington193,8591.24×
Arizona168,0831.05×
Tennessee163,9651.05×
Indiana158,6131.11×
Maryland152,0131.13×
Massachusetts144,0420.94×
Missouri134,2761.07×
Alabama129,2031.18×
South Carolina126,4201.08×
Louisiana119,8601.19×
Kentucky111,1611.13×
Wisconsin104,1520.89×
Oklahoma101,9591.17×
Minnesota101,2790.9×
Colorado92,5440.75×
Oregon88,8930.99×
Arkansas81,8421.27×
Utah77,3351.1×
Connecticut76,7440.98×
Mississippi74,8201.16×
Nevada70,2090.93×
Iowa60,8470.94×
Kansas58,8820.96×
Idaho42,5711.09×
West Virginia34,2150.94×
Nebraska31,3840.8×
New Mexico31,1230.79×
Hawaii30,1830.9×
New Hampshire27,1040.88×
Maine22,6720.81×
Montana22,2971.03×
Alaska19,1691.15×
Washington, District of Columbia18,1580.77×
Rhode Island17,9570.72×
Delaware17,6210.82×
South Dakota11,9060.66×
North Dakota11,8940.74×
Vermont8,7370.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wattpad audience
BrandAffinityCategory
Lulu (company)18.71×Shopping
Scribd26.11×Technology & Electronics
Gerard Butler9.98×Movies & TV
Weight loss (Fitness And wellness)3.38×Health
Smule22.82×Music & Radio
Audience3.35×Business & Career
Panda Express3.53×Food & Beverages
Eyes Wide Shut11.84×Movies & TV
Customer2.79×Business & Career
Wawa Inc.3.64×Shopping
Comedian3.02×Movies & TV
Carbohydrate3.08×Health
Meme2.4×Internet & Social Media
AAA (band)5.26×Music & Radio
Natural resource2.99×Politics & Society
Club Xelajú MC53.19×Sports
Dodo (Alice's Adventures in Wonderland)4.32×Literature
Young-adult fiction6.14×Literature
New-adult fiction6.12×Literature
QuikTrip3.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wattpad audience
TraitClusterScore
ExtroversionTHRILL1.59
TraditionCONSERVATISM1.42
Price SensitivityPREMIUM1.18
Social Media UsageJOY1.13
CreativityOPEN1.01
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Wattpad
CountryShare
United States11.1%
Brazil8.5%
Indonesia6.0%

See Wattpad audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Wattpad have in United States?

Wattpad has an estimated audience of 7,815,775 people in United States, concentrated in California and Texas.

What is the gender split and age of Wattpad fans?

70.8% of Wattpad fans are female, 29.2% are male, with an average age of 34.3 years.

Which brands do Wattpad fans like most?

Wattpad fans show strongest brand affinity for Lulu (company) (18.71×), Scribd (26.11×), and Gerard Butler (9.98×) over the country average.

Where do Wattpad fans live in United States?

Wattpad fans in United States are most concentrated in California (reach 943,751), Texas (reach 818,725), and Florida (reach 651,565). These three regions account for the largest share of the active audience.

What other brands do Wattpad fans also like?

Beyond Wattpad itself, the audience over-indexes on Scribd (26.11×), Gerard Butler (9.98×), Weight loss (Fitness And wellness) (3.38×), and Smule (22.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wattpad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.