Rascasse Audience Intelligence

The Big Bang Theory Audience in United States

A data profile of the people who buy, follow and care about The Big Bang Theory in United States — modelled from more than twelve digital signal sources. The Big Bang Theory has an estimated audience of 17,379,928 people in United States.

#26among TV series in United States#30among Movie / TV Show / Series in United States#127in Movies & TV

The average The Big Bang Theory fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dick Van Dyke, Melissa Rauch, Mitch McConnell, with strongest over-indexing on Dick Van Dyke (4.9× the country average).

Demographically, the The Big Bang Theory audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Big Bang Theory fan in United States is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Dick Van Dyke.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Big Bang Theory profile in United States.

Audience size
17.4M
in United States
Gender
55.0%♀
45.0% male
Age
42.9
average years
Country rank
#1961
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Big Bang Theory viewers

55.0% are female, 45.0% are male, average age 42.9.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for The Big Bang Theory audience in United States
MetricValue
Female55.0%
Male45.0%
Average age42.9
Estimated audience size17,379,928
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the The Big Bang Theory audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

36.4%

of the worldwide The Big Bang Theory audience comes from United States.

Worldwide audience distribution share by country for The Big Bang Theory
CountryShare
United States36.4%
Brazil13.0%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Big Bang Theory audience in United States is strongest.

Fig. 05

Top regions by affinity

The Big Bang Theory fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K1.26×
02Oklahoma~300K1.22×
03Texas~2M1.20×
04Arizona~500K1.19×
05Arkansas~200K1.17×
06West Virginia~100K1.16×
07Kentucky~300K1.15×
08Utah~200K1.13×
09Idaho~100K1.11×
10Missouri~300K1.09×
11California~2.5M1.08×
12Indiana~400K1.08×
13Tennessee~400K1.07×
14South Dakota~50K1.07×
15Alabama~300K1.06×
16Kansas~200K1.06×
17Ohio~600K1.04×
18Nevada~200K1.03×
19Mississippi~200K1.03×
20Illinois~600K1.02×
21North Carolina~600K1.02×
22Iowa~200K1.01×
23North Dakota~40K1.01×
24Michigan~500K1.00×
25Montana~50K1.00×
26Alaska~40K1.00×
27Nebraska~90K0.99×
28Louisiana~200K0.98×
29Oregon~200K0.98×
30Pennsylvania~600K0.97×
31Maine~70K0.97×
32Washington~400K0.96×
33Georgia~600K0.95×
34Wisconsin~300K0.95×
35Florida~1M0.94×
36New Jersey~500K0.94×
37South Carolina~300K0.94×
38Colorado~300K0.93×
39Minnesota~300K0.93×
40Vermont~30K0.93×
41Connecticut~200K0.92×
42Maryland~300K0.91×
43New York~1M0.90×
44New Hampshire~70K0.90×
45Rhode Island~50K0.89×
46Virginia~400K0.88×
47Delaware~50K0.88×
48Massachusetts~300K0.83×
49Hawaii~60K0.74×
50Washington, District of Columbia~30K0.57×
Fig. 06

Affinity by region

Affinity by region — The Big Bang Theory, United States
0.57×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Big Bang Theory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Big Bang Theory audience
#·InterestCategoryAffinity×
01Jim ParsonsMovies & TV9.23×
02Melissa RauchMovies & TV6.02×
03Dick Van DykeMovies & TV4.90×
04Demi MooreMovies & TV4.46×
05Pamela AndersonMovies & TV4.11×
06Jim CarreyMovies & TV4.01×
07Bruce WillisMovies & TV3.88×
08QuizGames3.21×
09Local newsNews2.53×
10Mitch McConnellPolitics & Society2.25×
11Harry PotterMovies & TV2.15×
12Breaking newsMovies & TV2.11×
13Panda ExpressFood & Beverages2.05×
14NostalgiaHome & Garden2.05×
15Melania TrumpPolitics & Society1.84×
16Rock musicMusic & Radio1.73×
17PeacemakerMovies & TV1.72×
18Comedy moviesMovies & TV1.68×
19CBSMovies & TV1.59×
20News broadcastingBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Big Bang Theory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Big Bang Theory audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.30×
TraditionCONSERVATISM1.19×
SpiritualityBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Big Bang Theory audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
Design AffinityPREMIUM0.61×
IndulgenceJOY0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Big Bang Theory have in United States?

The Big Bang Theory has an estimated audience of 17,379,928 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Big Bang Theory viewers?

55.0% of The Big Bang Theory fans are female, 45.0% are male, with an average age of 42.9 years.

03

Which brands do The Big Bang Theory fans like most?

The Big Bang Theory fans show strongest brand affinity for Dick Van Dyke (4.9×), Melissa Rauch (6.02×), and Mitch McConnell (2.25×) over the country average.

04

Where do The Big Bang Theory fans live in United States?

The Big Bang Theory fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do The Big Bang Theory fans also like?

Beyond The Big Bang Theory itself, the audience over-indexes on Melissa Rauch (6.02×), Mitch McConnell (2.25×), Local news (2.53×), and Breaking news (2.11×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Big Bang Theory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Big Bang Theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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