The Big Bang Theory Audience in United States

The Big Bang Theory logo

The Big Bang Theory has an estimated audience of 6,338,526 people in United States. 55.0% are female, 45.0% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Friends, Local news, Harry Potter, Fox News Channel, Breaking news.

The average The Big Bang Theory fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friends, Local news, Harry Potter, with strongest over-indexing on Friends (3.21× the country average). Demographically, the The Big Bang Theory audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Big Bang Theory fans

Demographic split for The Big Bang Theory audience in United States
MetricValue
Female55.0%
Male45.0%
Average age42.9
Estimated audience size6,338,526

Audience persona

The typical The Big Bang Theory fan in United States is balanced, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for The Big Bang Theory in United States
RegionReachAffinity
California769,4221.1×
Texas692,8801.27×
Florida424,9930.99×
New York331,2380.94×
Illinois232,2431.1×
Pennsylvania215,0771.01×
Ohio204,8861.05×
North Carolina202,1371.06×
Georgia194,0990.99×
Michigan169,3761.02×
Arizona164,7421.27×
New Jersey155,2530.96×
Virginia142,5300.92×
Tennessee138,9241.09×
Washington125,4970.99×
Indiana125,3961.08×
Missouri114,4741.12×
Massachusetts106,2660.85×
Maryland99,2920.91×
Alabama96,1951.09×
Colorado93,3030.93×
Kentucky93,0421.17×
South Carolina92,3050.97×
Wisconsin89,7740.94×
Oklahoma86,3451.23×
Minnesota84,8410.93×
Louisiana82,9731.02×
Oregon71,3910.98×
Utah65,5061.15×
Nevada62,7461.02×
Connecticut59,8230.94×
Arkansas58,9601.13×
Kansas52,9191.06×
Iowa52,4341×
Mississippi51,5450.99×
New Mexico37,9491.19×
Idaho34,8261.1×
West Virginia32,5961.1×
Nebraska30,4730.96×
Maine21,8270.96×
New Hampshire21,6100.87×
Hawaii19,2100.71×
Rhode Island17,2600.86×
Montana16,4280.93×
South Dakota14,7821.01×
Delaware14,0700.8×
Alaska13,0170.96×
North Dakota12,1610.93×
Washington, District of Columbia10,7880.57×
Vermont9,0100.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Big Bang Theory audience
BrandAffinityCategory
Friends3.21×Movies & TV
Local news2.53×News
Harry Potter2.15×Movies & TV
Fox News Channel1.73×Movies & TV
Breaking news2.11×Movies & TV
Rock music1.73×Music & Radio
Comedy movies1.68×Movies & TV
Bruce Willis3.88×Movies & TV
Jim Parsons9.23×Movies & TV
Jim Carrey4.01×Movies & TV
Pamela Anderson4.11×Movies & TV
Quiz3.21×Games
Demi Moore4.46×Movies & TV
Peacemaker1.72×Movies & TV
The Gilded Age2.21×Movies & TV
Georgie & Mandy's First Marriage2.79×Movies & TV
Panda Express2.05×Food & Beverages
Sex and the City2.72×Movies & TV
CBS1.59×Movies & TV
News broadcasting1.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Big Bang Theory audience
TraitClusterScore
ExtroversionTHRILL1.73
Social Media UsageJOY1.26
TraditionCONSERVATISM1.18
Community OrientationOPEN1.1
IndividualismJOY1.06
IndulgenceJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for The Big Bang Theory
CountryShare
United States35.2%
Brazil6.1%
United Kingdom5.3%

See The Big Bang Theory audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Big Bang Theory have in United States?

The Big Bang Theory has an estimated audience of 6,338,526 people in United States, concentrated in California and Texas.

What is the gender split and age of The Big Bang Theory fans?

55.0% of The Big Bang Theory fans are female, 45.0% are male, with an average age of 42.9 years.

Which brands do The Big Bang Theory fans like most?

The Big Bang Theory fans show strongest brand affinity for Friends (3.21×), Local news (2.53×), and Harry Potter (2.15×) over the country average.

Where do The Big Bang Theory fans live in United States?

The Big Bang Theory fans in United States are most concentrated in California (reach 769,422), Texas (reach 692,880), and Florida (reach 424,993). These three regions account for the largest share of the active audience.

What other brands do The Big Bang Theory fans also like?

Beyond The Big Bang Theory itself, the audience over-indexes on Local news (2.53×), Harry Potter (2.15×), Fox News Channel (1.73×), and Breaking news (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Big Bang Theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.