Krispy Kreme Audience in United States

Krispy Kreme logo

Krispy Kreme has an estimated audience of 16,606,502 people in United States. 66.9% are female, 33.1% are male, average age 39.0. Top regions: California, Florida, Texas. Top brand affinities: Dunkin' Donuts, Shipley Do-Nuts, Starbucks, Panera Bread, Crumbl Cookies.

The average Krispy Kreme fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Dunkin' Donuts, Shipley Do-Nuts, Starbucks, with strongest over-indexing on Dunkin' Donuts (5.54× the country average). Demographically, the Krispy Kreme audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Krispy Kreme fans

Demographic split for Krispy Kreme audience in United States
MetricValue
Female66.9%
Male33.1%
Average age39.0
Estimated audience size16,606,502

Audience persona

The typical Krispy Kreme fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Dunkin' Donuts.

Top regions in United States

Top regions ranked by reach for Krispy Kreme in United States
RegionReachAffinity
California2,651,6521.45×
Florida1,837,5951.63×
Texas1,593,4301.12×
North Carolina1,224,3622.45×
Georgia1,030,6762.01×
New York766,9290.83×
Virginia713,4081.76×
South Carolina707,7982.83×
Tennessee602,4441.81×
Illinois554,0791×
Alabama506,5042.18×
Ohio479,2880.94×
Pennsylvania444,6970.8×
Washington433,2361.3×
New Jersey406,4880.96×
Arizona390,9481.15×
Maryland378,9391.33×
Michigan364,5990.84×
Missouri317,8551.19×
Colorado274,5381.05×
Kentucky246,8851.19×
Utah225,0491.51×
Nevada213,4101.33×
Indiana188,5980.62×
Oregon188,2690.99×
Louisiana163,7190.76×
Mississippi147,9201.08×
Kansas139,9411.07×
Oklahoma138,9300.75×
Massachusetts126,5980.39×
Iowa121,2500.89×
Wisconsin115,2660.46×
Nebraska104,7201.26×
Arkansas99,4540.73×
Minnesota93,1230.39×
Connecticut85,1950.51×
New Mexico78,6370.94×
Idaho68,9280.83×
West Virginia57,9770.75×
Washington, District of Columbia49,7801×
Hawaii40,0950.56×
Delaware39,8700.87×
Montana39,1010.85×
Alaska23,7880.67×
New Hampshire20,3070.31×
Rhode Island17,5990.33×
Maine14,6970.25×
South Dakota10,1640.26×
North Dakota8,6720.25×
Vermont7,9200.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Krispy Kreme audience
BrandAffinityCategory
Dunkin' Donuts5.54×Food & Beverages
Shipley Do-Nuts14.8×Food & Beverages
Starbucks2.72×Food & Beverages
Panera Bread3.35×Food & Beverages
Crumbl Cookies3.06×Food & Beverages
Panda Express2.92×Food & Beverages
Baskin-Robbins5.7×Food & Beverages
Doughnut4.24×Food & Beverages
Caribou Coffee9.35×Food & Beverages
Jack in the Box3.65×Food & Beverages
Burger King2.26×Food & Beverages
Nespresso6.39×Food & Beverages
The Coffee Bean & Tea Leaf11.85×Food & Beverages
Dutch Bros. Coffee4.81×Food & Beverages
Subway2.15×Food & Beverages
Dairy Queen3.1×Food & Beverages
Chick-fil-A1.88×Food & Beverages
Tim Horton4.21×Sports
Matcha7.17×Food & Beverages
Pizza Hut1.86×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Krispy Kreme audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
Risk AppetiteTHRILL1.82
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.26
Price SensitivityPREMIUM1.22
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Krispy Kreme
CountryShare
United States49.8%
Mexico6.9%
Canada5.8%

See Krispy Kreme audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Krispy Kreme have in United States?

Krispy Kreme has an estimated audience of 16,606,502 people in United States, concentrated in California and Florida.

What is the gender split and age of Krispy Kreme fans?

66.9% of Krispy Kreme fans are female, 33.1% are male, with an average age of 39.0 years.

Which brands do Krispy Kreme fans like most?

Krispy Kreme fans show strongest brand affinity for Dunkin' Donuts (5.54×), Shipley Do-Nuts (14.8×), and Starbucks (2.72×) over the country average.

Where do Krispy Kreme fans live in United States?

Krispy Kreme fans in United States are most concentrated in California (reach 2,651,652), Florida (reach 1,837,595), and Texas (reach 1,593,430). These three regions account for the largest share of the active audience.

What other brands do Krispy Kreme fans also like?

Beyond Krispy Kreme itself, the audience over-indexes on Shipley Do-Nuts (14.8×), Starbucks (2.72×), Panera Bread (3.35×), and Crumbl Cookies (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Krispy Kreme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.