Chocolate Audience in United States

Chocolate logo

Chocolate has an estimated audience of 52,484,022 people in United States. 65.1% are female, 34.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Staples (Canada), MSN, Pre-school playgroup.

The average Chocolate fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Staples (Canada), with strongest over-indexing on Kia Sportage (27.24× the country average). Demographically, the Chocolate audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Chocolate fans

Demographic split for Chocolate audience in United States
MetricValue
Female65.1%
Male34.9%
Average age40.3
Estimated audience size52,484,022

Audience persona

The typical Chocolate fan in United States is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Chocolate in United States
RegionReachAffinity
California7,204,4171.25×
Texas5,479,8971.21×
Florida4,448,1011.25×
New York4,036,0641.38×
Illinois1,915,0001.1×
Pennsylvania1,862,7071.05×
Georgia1,830,7181.13×
North Carolina1,721,8191.09×
Ohio1,587,3420.98×
New Jersey1,582,2401.19×
Michigan1,466,5171.07×
Virginia1,365,1011.07×
Arizona1,258,3591.17×
Washington1,214,7191.15×
Massachusetts1,184,8371.15×
Tennessee1,056,4841×
Indiana1,003,6051.05×
Maryland951,9661.05×
Missouri828,5250.98×
Colorado801,3810.97×
Alabama801,1301.09×
Wisconsin760,7160.96×
South Carolina755,1050.96×
Minnesota700,8790.93×
Louisiana677,8071×
Kentucky643,0960.98×
Oregon642,2771.07×
Connecticut595,1641.13×
Oklahoma579,0670.99×
Nevada517,5271.02×
Utah481,2681.02×
Arkansas409,6130.95×
Iowa395,9740.92×
Kansas395,6450.96×
Mississippi391,0680.9×
Hawaii289,7801.28×
New Mexico271,7931.03×
Nebraska238,3470.91×
Idaho223,4790.85×
West Virginia201,2980.82×
Maine175,5840.93×
New Hampshire167,8950.81×
Washington, District of Columbia158,2491×
Rhode Island144,0020.86×
Delaware119,9830.83×
Montana102,3670.7×
Alaska92,6780.83×
South Dakota89,4820.74×
Vermont79,5720.86×
North Dakota77,7700.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chocolate audience
BrandAffinityCategory
Kia Sportage27.24×Cars & Mobility
Honda HR-V18.42×Cars & Mobility
Staples (Canada)3.67×Business & Career
MSN2.6×News
Pre-school playgroup20×Kids & Family
Hobby Lobby2.09×Home & Garden
Houston Astros4.26×Sports
Do it yourself (DIY)1.64×Home & Garden
Great Clips2.85×Beauty & Wellness
Jeep Grand Cherokee5.07×Cars & Mobility
Aldi1.82×Shopping
Aubrey Plaza5.52×Movies & TV
Jack Black5.43×Movies & TV
Taco Bell1.81×Food & Beverages
Livemusic2.33×Music & Radio
Best Buy1.66×Shopping
Bars1.54×Travel & Leisure
Tattoos1.62×Fashion & Accessoires
Lace wig2.23×Beauty & Wellness
Spas1.51×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chocolate audience
TraitClusterScore
ExtroversionTHRILL1.43
IndulgenceJOY1.23
Healthy LifestyleBALANCE1.18
Design AffinityPREMIUM1.09
SustainabilityBALANCE1.08
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Chocolate
CountryShare
United States17.2%
Brazil5.7%
Italy4.8%

See Chocolate audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Chocolate have in United States?

Chocolate has an estimated audience of 52,484,022 people in United States, concentrated in California and Texas.

What is the gender split and age of Chocolate fans?

65.1% of Chocolate fans are female, 34.9% are male, with an average age of 40.3 years.

Which brands do Chocolate fans like most?

Chocolate fans show strongest brand affinity for Kia Sportage (27.24×), Honda HR-V (18.42×), and Staples (Canada) (3.67×) over the country average.

Where do Chocolate fans live in United States?

Chocolate fans in United States are most concentrated in California (reach 7,204,417), Texas (reach 5,479,897), and Florida (reach 4,448,101). These three regions account for the largest share of the active audience.

What other brands do Chocolate fans also like?

Beyond Chocolate itself, the audience over-indexes on Honda HR-V (18.42×), Staples (Canada) (3.67×), MSN (2.6×), and Pre-school playgroup (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.