Rascasse Audience Intelligence

Chocolate Audience in United States

A data profile of the people who buy, follow and care about Chocolate in United States — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 52,484,022 people in United States.

#1among Sweet in United States#274among Topic in United States#36in Food & Beverages

The average Chocolate fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Foodie, Hairstyle, Drawing, with strongest over-indexing on Foodie (1.68× the country average).

Demographically, the Chocolate audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chocolate fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Foodie.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate profile in United States.

Audience size
52.5M
in United States
Gender
65.1%♀
34.9% male
Age
40.3
average years
Country rank
#375
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate fans

65.1% are female, 34.9% are male, average age 40.3.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Chocolate audience in United States
MetricValue
Female65.1%
Male34.9%
Average age40.3
Estimated audience size52,484,022
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Chocolate audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Chocolate audience comes from United States.

Worldwide audience distribution share by country for Chocolate
CountryShare
United States17.2%
Brazil5.7%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate audience in United States is strongest.

Fig. 05

Top regions by affinity

Chocolate fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K1.30×
02New York~3.5M1.26×
03California~7M1.21×
04Florida~4.5M1.21×
05Texas~5.5M1.17×
06Arizona~1.5M1.17×
07New Jersey~1.5M1.13×
08Massachusetts~1M1.12×
09Georgia~2M1.11×
10Washington~1M1.11×
11Connecticut~600K1.11×
12Alabama~800K1.09×
13North Carolina~1.5M1.07×
14New Mexico~300K1.06×
15Virginia~1.5M1.05×
16Illinois~2M1.04×
17Indiana~1M1.04×
18Maryland~900K1.04×
19Oregon~600K1.04×
20Pennsylvania~2M1.03×
21Michigan~1.5M1.02×
22Utah~500K1.02×
23Louisiana~700K1.01×
24Nevada~500K1.01×
25Oklahoma~600K1.00×
26Kentucky~700K0.99×
27Tennessee~1M0.98×
28Arkansas~400K0.98×
29Kansas~400K0.98×
30Missouri~800K0.97×
31Wisconsin~800K0.97×
32Ohio~1.5M0.96×
33South Carolina~800K0.96×
34Washington, District of Columbia~200K0.96×
35Maine~200K0.95×
36Mississippi~400K0.94×
37Nebraska~200K0.94×
38Colorado~800K0.93×
39Alaska~100K0.93×
40Vermont~90K0.93×
41Iowa~400K0.92×
42Minnesota~700K0.91×
43Rhode Island~100K0.90×
44Idaho~200K0.88×
45Delaware~100K0.88×
46West Virginia~200K0.87×
47New Hampshire~200K0.84×
48South Dakota~100K0.81×
49North Dakota~90K0.79×
50Montana~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Chocolate, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate audience
#·InterestCategoryAffinity×
01Hot chocolateFood & Beverages2.58×
02DoughFood & Beverages1.95×
03BrunchFood & Beverages1.84×
04Labor DayPolitics & Society1.84×
05PastryFood & Beverages1.82×
06Ice creamFood & Beverages1.80×
07FoodieFood & Beverages1.68×
08DrawingHome & Garden1.67×
09LunchFood & Beverages1.66×
10FacialBeauty & Wellness1.66×
11Social media marketingBusiness & Career1.65×
12MeteorologyHome & Garden1.64×
13CupcakeFood & Beverages1.61×
14CandyFood & Beverages1.59×
15CookbookFood & Beverages1.58×
16Staples (Canada)Business & Career1.54×
17Self careHealth1.53×
18HairstyleBeauty & Wellness1.52×
19Movie theaterMovies & TV1.51×
20Real propertyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
ExtroversionTHRILL1.31×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Social Media UsageJOY0.94×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate have in United States?

Chocolate has an estimated audience of 52,484,022 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chocolate fans?

65.1% of Chocolate fans are female, 34.9% are male, with an average age of 40.3 years.

03

Which brands do Chocolate fans like most?

Chocolate fans show strongest brand affinity for Foodie (1.68×), Hairstyle (1.52×), and Drawing (1.67×) over the country average.

04

Where do Chocolate fans live in United States?

Chocolate fans in United States are most concentrated in California (reach ~7M), Texas (reach ~5.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate fans also like?

Beyond Chocolate itself, the audience over-indexes on Hairstyle (1.52×), Drawing (1.67×), Lunch (1.66×), and Hot chocolate (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Chocolate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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