A data profile of the people who buy, follow and care about Chocolate in Canada — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 6,331,337 people in Canada.
The average Chocolate fan in Canada is 40.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Bakery, Fast casual restaurants, with strongest over-indexing on Real property (1.51× the country average).
Demographically, the Chocolate audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Chocolate fan in Canada is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Chocolate profile in Canada.
64.4% are female, 35.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 40.8 |
| Estimated audience size | 6,331,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Chocolate audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
Where the Chocolate audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.61× | |
| 02 | British Columbia | ~1.5M | 1.40× | |
| 03 | Alberta | ~1M | 1.23× | |
| 04 | Manitoba | ~200K | 1.04× | |
| 05 | Saskatchewan | ~200K | 0.92× | |
| 06 | Nova Scotia | ~200K | 0.90× | |
| 07 | New Brunswick | ~100K | 0.84× | |
| 08 | Newfoundland and Labrador | ~70K | 0.75× | |
| 09 | Prince Edward Island | ~20K | 0.70× | |
| 10 | Quebec | ~1M | 0.65× |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ramen | Food & Beverages | 1.88× | ||
| 02 | Duvet | Home & Garden | 1.88× | ||
| 03 | Baking powder | Food & Beverages | 1.76× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.69× | ||
| 05 | Christmas market | Food & Beverages | 1.64× | ||
| 06 | Nestlé | Food & Beverages | 1.61× | ||
| 07 | Oreo | Food & Beverages | 1.61× | ||
| 08 | Mineral water | Food & Beverages | 1.60× | ||
| 09 | Cappuccino | Food & Beverages | 1.59× | ||
| 10 | Fast casual restaurants | Food & Beverages | 1.57× | ||
| 11 | Bakery | Food & Beverages | 1.56× | ||
| 12 | Bored Panda | Internet & Social Media | 1.55× | ||
| 13 | Torrid | Fashion & Accessoires | 1.55× | ||
| 14 | Convenience food | Food & Beverages | 1.55× | ||
| 15 | Cupcake | Food & Beverages | 1.54× | ||
| 16 | Ubereats | Food & Beverages | 1.54× | ||
| 17 | Lip balm | Beauty & Wellness | 1.53× | ||
| 18 | Real property | Home & Garden | 1.51× | ||
| 19 | Blanket | Home & Garden | 1.51× | ||
| 20 | Gordon Ramsay | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Family Orientation | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.90× | |
| Luxury Orientation | PREMIUM | 0.92× |
Chocolate has an estimated audience of 6,331,337 people in Canada, concentrated in Ontario and British Columbia.
64.4% of Chocolate fans are female, 35.6% are male, with an average age of 40.8 years.
Chocolate fans show strongest brand affinity for Real property (1.51×), Bakery (1.56×), and Fast casual restaurants (1.57×) over the country average.
Chocolate fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Chocolate itself, the audience over-indexes on Bakery (1.56×), Fast casual restaurants (1.57×), Cupcake (1.54×), and Non-alcoholic beverage (1.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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