Chocolate Audience in Canada
Chocolate has an estimated audience of 6,331,337 people in Canada. 64.4% are female, 35.6% are male, average age 40.8. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Bakery, Fast casual restaurants, Cupcake, Non-alcoholic beverage.
The average Chocolate fan in Canada is 40.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Bakery, Fast casual restaurants, with strongest over-indexing on Real property (1.51× the country average). Demographically, the Chocolate audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Chocolate fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 40.8 |
| Estimated audience size | 6,331,337 |
Audience persona
The typical Chocolate fan in Canada is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,271,430 | 1.61× |
| British Columbia | 1,330,841 | 1.4× |
| Quebec | 985,395 | 0.65× |
| Alberta | 965,108 | 1.23× |
| Manitoba | 246,315 | 1.04× |
| Saskatchewan | 184,481 | 0.92× |
| Nova Scotia | 169,055 | 0.9× |
| New Brunswick | 123,311 | 0.84× |
| Newfoundland and Labrador | 72,500 | 0.75× |
| Prince Edward Island | 21,899 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.51× | Home & Garden |
| Bakery | 1.56× | Food & Beverages |
| Fast casual restaurants | 1.57× | Food & Beverages |
| Cupcake | 1.54× | Food & Beverages |
| Non-alcoholic beverage | 1.69× | Food & Beverages |
| Cappuccino | 1.59× | Food & Beverages |
| Blanket | 1.51× | Home & Garden |
| Bored Panda | 1.55× | Internet & Social Media |
| Mineral water | 1.6× | Food & Beverages |
| Christmas market | 1.64× | Food & Beverages |
| Lip balm | 1.53× | Beauty & Wellness |
| Ubereats | 1.54× | Food & Beverages |
| Nestlé | 1.61× | Food & Beverages |
| Gordon Ramsay | 1.51× | Food & Beverages |
| Ramen | 1.88× | Food & Beverages |
| Torrid | 1.55× | Fashion & Accessoires |
| Baking powder | 1.76× | Food & Beverages |
| Convenience food | 1.55× | Food & Beverages |
| Duvet | 1.88× | Home & Garden |
| Martha Stewart | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Quality Awareness | PREMIUM | 1.23 |
| Family Orientation | CONSERVATISM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Urban Lifestyle | OPEN | 1.18 |
| Convenience Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
See Chocolate audiences in other countries
More Sweet audiences in Canada
Frequently asked questions
How many fans does Chocolate have in Canada?
Chocolate has an estimated audience of 6,331,337 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Chocolate fans?
64.4% of Chocolate fans are female, 35.6% are male, with an average age of 40.8 years.
Which brands do Chocolate fans like most?
Chocolate fans show strongest brand affinity for Real property (1.51×), Bakery (1.56×), and Fast casual restaurants (1.57×) over the country average.
Where do Chocolate fans live in Canada?
Chocolate fans in Canada are most concentrated in Ontario (reach 4,271,430), British Columbia (reach 1,330,841), and Quebec (reach 985,395). These three regions account for the largest share of the active audience.
What other brands do Chocolate fans also like?
Beyond Chocolate itself, the audience over-indexes on Bakery (1.56×), Fast casual restaurants (1.57×), Cupcake (1.54×), and Non-alcoholic beverage (1.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.