A data profile of the people who buy, follow and care about Chocolate in Brazil — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 17,388,499 people in Brazil.
Chocolate has an estimated audience of 17,388,499 people in Brazil. 71.5% are female, 28.5% are male, average age 40.7. Top brand affinities: Desserts, Pizza, Barbecue, Spotify, Wine.
Top brand affinities include Desserts, Pizza, Barbecue, with strongest over-indexing on Desserts (2.09× the country average).
Demographically, the Chocolate audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.
The typical Chocolate fan in Brazil is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Desserts.
The key figures that characterise the Chocolate profile in Brazil.
71.5% are female, 28.5% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 40.7 |
| Estimated audience size | 17,388,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Chocolate audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Desserts | Food & Beverages | 2.09× | ||
| 02 | Pizza | Food & Beverages | 1.96× | ||
| 03 | Hairstyle | Beauty & Wellness | 1.79× | ||
| 04 | Facial | Beauty & Wellness | 1.71× | ||
| 05 | Cacau Show | Food & Beverages | 1.69× | ||
| 06 | Nestlé | Food & Beverages | 1.66× | ||
| 07 | Wine | Food & Beverages | 1.60× | ||
| 08 | College | Business & Career | 1.60× | ||
| 09 | Handbags | Fashion & Accessoires | 1.60× | ||
| 10 | MSN | News | 1.59× | ||
| 11 | Milk | Food & Beverages | 1.59× | ||
| 12 | Spas | Beauty & Wellness | 1.57× | ||
| 13 | Coffeehouses | Food & Beverages | 1.57× | ||
| 14 | Microwave oven | Home & Garden | 1.57× | ||
| 15 | Barbecue | Food & Beverages | 1.55× | ||
| 16 | Churrascaria | Food & Beverages | 1.54× | ||
| 17 | Spotify | Internet & Social Media | 1.52× | ||
| 18 | Samsung | Technology & Electronics | 1.52× | ||
| 19 | Bars | Travel & Leisure | 1.52× | ||
| 20 | Lojas Renner | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.38× | |
| Healthy Lifestyle | BALANCE | 1.28× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Community Orientation | OPEN | 0.93× | |
| Early Adopter Mentality | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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