Chocolate Audience in Brazil
Chocolate has an estimated audience of 17,388,499 people in Brazil. 71.5% are female, 28.5% are male, average age 40.7. Top brand affinities: Polo Ralph Lauren, Sociedade Esportiva Palmeiras, Harry Potter, Smart device, Sport Club Corinthians Paulista.
Top brand affinities include Polo Ralph Lauren, Sociedade Esportiva Palmeiras, Harry Potter, with strongest over-indexing on Polo Ralph Lauren (21.93× the country average). Demographically, the Chocolate audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Mindfulness.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Chocolate fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 40.7 |
| Estimated audience size | 17,388,499 |
Audience persona
The typical Chocolate fan in Brazil is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 21.93× | Fashion & Accessoires |
| Sociedade Esportiva Palmeiras | 1.57× | Sports |
| Harry Potter | 1.67× | Movies & TV |
| Smart device | 6.93× | Technology & Electronics |
| Sport Club Corinthians Paulista | 1.68× | Sports |
| Neymar | 2.03× | Sports |
| Fast food | 2.51× | Food & Beverages |
| São Paulo FC | 1.56× | Sports |
| Children's clothing | 2.83× | Fashion & Accessoires |
| Nature | 1.78× | Home & Garden |
| Handbags | 2.56× | Fashion & Accessoires |
| Family | 1.66× | Kids & Family |
| Pizza | 2.37× | Food & Beverages |
| Hairstyle | 2.68× | Beauty & Wellness |
| Preta Gil | 1.66× | Music & Radio |
| Skin care | 2.5× | Beauty & Wellness |
| Desserts | 2.2× | Food & Beverages |
| Wine | 2.09× | Food & Beverages |
| Sport Club Internacional | 1.53× | Sports |
| 1.51× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.04 |
| Mindfulness | BALANCE | 1.95 |
| Design Affinity | PREMIUM | 1.73 |
| Family Orientation | CONSERVATISM | 1.66 |
| Need for Security | CONSERVATISM | 1.66 |
| Luxury Orientation | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
See Chocolate audiences in other countries
More Sweet audiences in Brazil
- Cake (15,920,780)
- Cupcake (9,389,074)
- Chocolate cake (9,042,559)
- Chocolate brownie (8,370,093)
- Cookie (6,616,869)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.