Cupcake Audience in Brazil
Cupcake has an estimated audience of 9,389,074 people in Brazil. 76.5% are female, 23.5% are male, average age 39.8. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Cake, Cake decorating, Bake sale, Pastry, Confectionery.
The average Cupcake fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Cake, Cake decorating, Bake sale, with strongest over-indexing on Cake (2.08× the country average). Demographically, the Cupcake audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cupcake fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 39.8 |
| Estimated audience size | 9,389,074 |
Audience persona
The typical Cupcake fan in Brazil is more female, around 39.8 years old, with strong Creativity tendencies and a notable affinity for Cake.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,705,880 | 0.7× |
| Minas Gerais | 741,894 | 0.76× |
| Rio de Janeiro | 685,726 | 0.78× |
| Bahia | 622,912 | 1.01× |
| Rio Grande do Sul | 503,481 | 0.91× |
| Pernambuco | 470,768 | 1.09× |
| Pará | 424,869 | 1.39× |
| Paraná | 411,678 | 0.72× |
| Ceará | 407,766 | 0.99× |
| Santa Catarina | 362,540 | 0.84× |
| Maranhão | 321,028 | 1.37× |
| Goiás | 299,540 | 0.84× |
| Paraíba | 193,207 | 1.02× |
| Amazonas | 183,241 | 1.12× |
| Mato Grosso | 162,621 | 0.92× |
| Alagoas | 157,048 | 1.15× |
| Espírito Santo | 149,217 | 0.76× |
| Piauí | 148,546 | 1.14× |
| Rio Grande do Norte | 143,628 | 0.92× |
| Mato Grosso do Sul | 119,867 | 0.88× |
| Federal District | 104,973 | 0.67× |
| Sergipe | 103,065 | 1.05× |
| Rondônia | 96,704 | 1.24× |
| Tocantins | 58,745 | 0.95× |
| Amapá | 44,509 | 1.34× |
| Acre | 42,558 | 1.3× |
| Roraima | 30,547 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cake | 2.08× | Food & Beverages |
| Cake decorating | 3.08× | Food & Beverages |
| Bake sale | 3.02× | Food & Beverages |
| Pastry | 2.64× | Food & Beverages |
| Confectionery | 1.66× | Food & Beverages |
| Chocolate cake | 2.33× | Food & Beverages |
| Birthday cake | 4.1× | Food & Beverages |
| Candy | 1.65× | Food & Beverages |
| Chocolate brownie | 2.32× | Food & Beverages |
| Crochet | 1.77× | Home & Garden |
| Desserts | 1.67× | Food & Beverages |
| Icing (food) | 4.01× | Food & Beverages |
| Sewing | 1.54× | Home & Garden |
| Cheesecake | 2.39× | Food & Beverages |
| Knitting | 1.55× | Home & Garden |
| Cookie | 1.95× | Food & Beverages |
| Culinary art | 1.73× | Arts & Culture |
| Revenue | 1.7× | Business & Career |
| Microwave oven | 1.93× | Home & Garden |
| Countertop | 2.12× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.5 |
| Indulgence | JOY | 1.33 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Design Affinity | PREMIUM | 1.15 |
| Tradition | CONSERVATISM | 1.09 |
| Price Sensitivity | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
See Cupcake audiences in other countries
More Sweet audiences in Brazil
- Chocolate (17,388,499)
- Cake (15,920,780)
- Chocolate cake (9,042,559)
- Chocolate brownie (8,370,093)
- Cookie (6,616,869)
Frequently asked questions
How many fans does Cupcake have in Brazil?
Cupcake has an estimated audience of 9,389,074 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Cupcake fans?
76.5% of Cupcake fans are female, 23.5% are male, with an average age of 39.8 years.
Which brands do Cupcake fans like most?
Cupcake fans show strongest brand affinity for Cake (2.08×), Cake decorating (3.08×), and Bake sale (3.02×) over the country average.
Where do Cupcake fans live in Brazil?
Cupcake fans in Brazil are most concentrated in São Paulo (reach 1,705,880), Minas Gerais (reach 741,894), and Rio de Janeiro (reach 685,726). These three regions account for the largest share of the active audience.
What other brands do Cupcake fans also like?
Beyond Cupcake itself, the audience over-indexes on Cake decorating (3.08×), Bake sale (3.02×), Pastry (2.64×), and Confectionery (1.66×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.