A data profile of the people who buy, follow and care about Cupcake in Brazil — modelled from more than twelve digital signal sources. Cupcake has an estimated audience of 9,389,074 people in Brazil.
The average Cupcake fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Cake, Cake decorating, Bake sale, with strongest over-indexing on Cake (2.08× the country average).
Demographically, the Cupcake audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Cupcake fan in Brazil is more female, around 39.8 years old, with strong Creativity tendencies and a notable affinity for Cake.
The key figures that characterise the Cupcake profile in Brazil.
76.5% are female, 23.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 39.8 |
| Estimated audience size | 9,389,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Cupcake audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
Where the Cupcake audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~400K | 1.38× | |
| 02 | Maranhão | ~300K | 1.36× | |
| 03 | Amapá | ~40K | 1.29× | |
| 04 | Acre | ~40K | 1.26× | |
| 05 | Rondônia | ~100K | 1.22× | |
| 06 | Alagoas | ~200K | 1.14× | |
| 07 | Piauí | ~100K | 1.13× | |
| 08 | Amazonas | ~200K | 1.12× | |
| 09 | Roraima | ~30K | 1.12× | |
| 10 | Pernambuco | ~500K | 1.09× | |
| 11 | Sergipe | ~100K | 1.05× | |
| 12 | Paraíba | ~200K | 1.02× | |
| 13 | Bahia | ~600K | 1.01× | |
| 14 | Ceará | ~400K | 0.99× | |
| 15 | Tocantins | ~60K | 0.95× | |
| 16 | Mato Grosso | ~200K | 0.93× | |
| 17 | Rio Grande do Norte | ~100K | 0.92× | |
| 18 | Rio Grande do Sul | ~500K | 0.91× | |
| 19 | Mato Grosso do Sul | ~100K | 0.88× | |
| 20 | Santa Catarina | ~400K | 0.84× | |
| 21 | Goiás | ~300K | 0.84× | |
| 22 | Rio de Janeiro | ~700K | 0.78× | |
| 23 | Minas Gerais | ~700K | 0.77× | |
| 24 | Espírito Santo | ~200K | 0.77× | |
| 25 | Paraná | ~400K | 0.72× | |
| 26 | São Paulo | ~1.5M | 0.70× | |
| 27 | Federal District | ~100K | 0.68× |
The strongest cross-interests of the Cupcake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birthday cake | Food & Beverages | 4.10× | ||
| 02 | Icing (food) | Food & Beverages | 4.01× | ||
| 03 | Cake decorating | Food & Beverages | 3.08× | ||
| 04 | Bake sale | Food & Beverages | 3.02× | ||
| 05 | Pastry | Food & Beverages | 2.64× | ||
| 06 | Cheesecake | Food & Beverages | 2.39× | ||
| 07 | Chocolate cake | Food & Beverages | 2.33× | ||
| 08 | Chocolate brownie | Food & Beverages | 2.32× | ||
| 09 | Countertop | Home & Garden | 2.12× | ||
| 10 | Cake | Food & Beverages | 2.08× | ||
| 11 | Cookie | Food & Beverages | 1.95× | ||
| 12 | Microwave oven | Home & Garden | 1.93× | ||
| 13 | Crochet | Home & Garden | 1.77× | ||
| 14 | Culinary art | Arts & Culture | 1.73× | ||
| 15 | Revenue | Business & Career | 1.70× | ||
| 16 | Desserts | Food & Beverages | 1.67× | ||
| 17 | Confectionery | Food & Beverages | 1.66× | ||
| 18 | Candy | Food & Beverages | 1.65× | ||
| 19 | Knitting | Home & Garden | 1.55× | ||
| 20 | Sewing | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| Spirituality | BALANCE | 1.08× | |
| Individualism | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.47× | |
| Patriotism | CONSERVATISM | 0.49× | |
| Risk Appetite | THRILL | 0.50× |
Cupcake has an estimated audience of 9,389,074 people in Brazil, concentrated in São Paulo and Minas Gerais.
76.5% of Cupcake fans are female, 23.5% are male, with an average age of 39.8 years.
Cupcake fans show strongest brand affinity for Cake (2.08×), Cake decorating (3.08×), and Bake sale (3.02×) over the country average.
Cupcake fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cupcake itself, the audience over-indexes on Cake decorating (3.08×), Bake sale (3.02×), Pastry (2.64×), and Confectionery (1.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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