A data profile of the people who buy, follow and care about Cupcake in France — modelled from more than twelve digital signal sources. Cupcake has an estimated audience of 2,934,536 people in France.
The average Cupcake fan in France is 39.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Chocolate cake, Icing (food), Birthday cake, with strongest over-indexing on Chocolate cake (6.57× the country average).
Demographically, the Cupcake audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cupcake fan in France is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Chocolate cake.
The key figures that characterise the Cupcake profile in France.
75.9% are female, 24.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 39.7 |
| Estimated audience size | 2,934,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Cupcake audience comes from France.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
Where the Cupcake audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~300K | 1.26× | |
| 02 | Île-de-France | ~600K | 1.12× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.12× | |
| 04 | Grand Est | ~300K | 1.07× | |
| 05 | Centre-Val de Loire | ~100K | 1.04× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.03× | |
| 07 | Occitanie | ~300K | 1.01× | |
| 08 | Normandy | ~100K | 1.01× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 1.01× | |
| 10 | Pays de la Loire | ~200K | 0.96× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.93× | |
| 12 | Brittany | ~100K | 0.83× | |
| 13 | Corsica | ~10K | 0.75× |
The strongest cross-interests of the Cupcake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Icing (food) | Food & Beverages | 9.31× | ||
| 02 | Birthday cake | Food & Beverages | 8.43× | ||
| 03 | Chocolate cake | Food & Beverages | 6.57× | ||
| 04 | Chocolate brownie | Food & Beverages | 6.48× | ||
| 05 | Cake decorating | Food & Beverages | 6.06× | ||
| 06 | Cheesecake | Food & Beverages | 5.82× | ||
| 07 | Sweetness | Food & Beverages | 4.51× | ||
| 08 | Cookbook | Food & Beverages | 3.77× | ||
| 09 | Pastry | Food & Beverages | 3.45× | ||
| 10 | Flour | Food & Beverages | 3.43× | ||
| 11 | Bakery | Food & Beverages | 3.17× | ||
| 12 | Culinary art | Arts & Culture | 3.11× | ||
| 13 | Pâtisserie | Food & Beverages | 3.00× | ||
| 14 | Gémo | Fashion & Accessoires | 2.91× | ||
| 15 | Primark | Shopping | 2.53× | ||
| 16 | Kiabi | Fashion & Accessoires | 2.41× | ||
| 17 | Cake | Food & Beverages | 2.28× | ||
| 18 | Aldi | Shopping | 2.13× | ||
| 19 | Harry Potter | Movies & TV | 1.59× | ||
| 20 | Paris | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.57× | |
| Healthy Lifestyle | BALANCE | 1.55× | |
| Creativity | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.85× |
Cupcake has an estimated audience of 2,934,536 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
75.9% of Cupcake fans are female, 24.1% are male, with an average age of 39.7 years.
Cupcake fans show strongest brand affinity for Chocolate cake (6.57×), Icing (food) (9.31×), and Birthday cake (8.43×) over the country average.
Cupcake fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cupcake itself, the audience over-indexes on Icing (food) (9.31×), Birthday cake (8.43×), Cake decorating (6.06×), and Pastry (3.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.