A data profile of the people who buy, follow and care about Aldi in France — modelled from more than twelve digital signal sources. Aldi has an estimated audience of 10,791,654 people in France.
The average Aldi fan in France is 42.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Grand Est.
Top brand affinities include Carrefour, Auchan, Discount stores, with strongest over-indexing on Carrefour (2.3× the country average).
Demographically, the Aldi audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Aldi fan in France is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Carrefour.
The key figures that characterise the Aldi profile in France.
68.5% are female, 31.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 42.6 |
| Estimated audience size | 10,791,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide Aldi audience comes from France.
| Country | Share |
|---|---|
| United States | 36.0% |
| Germany | 10.4% |
| United Kingdom | 9.9% |
Where the Aldi audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~1.5M | 1.66× | |
| 02 | Grand Est | ~1M | 1.40× | |
| 03 | Bourgogne-Franche-Comté | ~600K | 1.34× | |
| 04 | Occitanie | ~1M | 1.20× | |
| 05 | Centre-Val de Loire | ~400K | 1.07× | |
| 06 | Provence-Alpes-Côte d'Azur | ~900K | 1.06× | |
| 07 | Nouvelle-Aquitaine | ~1M | 1.05× | |
| 08 | Normandy | ~500K | 1.04× | |
| 09 | Île-de-France | ~2M | 1.02× | |
| 10 | Auvergne-Rhône-Alpes | ~1M | 0.93× | |
| 11 | Pays de la Loire | ~300K | 0.56× | |
| 12 | Brittany | ~300K | 0.56× | |
| 13 | Corsica | ~10K | 0.24× |
The strongest cross-interests of the Aldi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 3.93× | ||
| 02 | vertbaudet | Fashion & Accessoires | 2.42× | ||
| 03 | Promod | Fashion & Accessoires | 2.33× | ||
| 04 | Carrefour | Shopping | 2.30× | ||
| 05 | Auchan | Shopping | 2.25× | ||
| 06 | Yves Rocher (company) | Beauty & Wellness | 2.21× | ||
| 07 | Western Union | Business & Career | 2.05× | ||
| 08 | Intermarché | Shopping | 1.97× | ||
| 09 | Chain store | Shopping | 1.91× | ||
| 10 | Monoprix | Shopping | 1.81× | ||
| 11 | Discount stores | Shopping | 1.73× | ||
| 12 | Conforama | Home & Garden | 1.72× | ||
| 13 | Patrick Bruel | Music & Radio | 1.66× | ||
| 14 | Supermarket | Shopping | 1.64× | ||
| 15 | Boulanger | Shopping | 1.63× | ||
| 16 | Coupons | Shopping | 1.61× | ||
| 17 | Black Friday (shopping) | Shopping | 1.57× | ||
| 18 | Lidl | Shopping | 1.55× | ||
| 19 | Sales promotion | Shopping | 1.55× | ||
| 20 | SNCF | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.56× | |
| Creativity | OPEN | 1.24× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.83× |
Aldi's target market in France covers an estimated 10,791,654 people, concentrated in Île-de-France and Hauts-de-France.
68.5% of the Aldi audience are female, 31.5% are male, with an average age of 42.6 years.
Aldi fans show strongest brand affinity for Carrefour (2.3×), Auchan (2.25×), and Discount stores (1.73×) over the country average.
Aldi fans in France are most concentrated in Île-de-France (reach ~2M), Hauts-de-France (reach ~1.5M), and Grand Est (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Aldi itself, the audience over-indexes on Auchan (2.25×), Discount stores (1.73×), Spar (retailer) (3.93×), and Intermarché (1.97×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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