Aldi Audience in France
Aldi has an estimated audience of 10,791,654 people in France. 68.5% are female, 31.5% are male, average age 42.6. Top regions: Île-de-France, Hauts-de-France, Grand Est. Top brand affinities: Carrefour, Auchan, Discount stores, Spar (retailer), Monoprix.
The average Aldi fan in France is 42.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Grand Est. Top brand affinities include Carrefour, Auchan, Discount stores, with strongest over-indexing on Carrefour (2.3× the country average). Demographically, the Aldi audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Aldi fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 42.6 |
| Estimated audience size | 10,791,654 |
Audience persona
The typical Aldi fan in France is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Carrefour.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,965,238 | 1.02× |
| Hauts-de-France | 1,573,921 | 1.66× |
| Grand Est | 1,219,236 | 1.4× |
| Auvergne-Rhône-Alpes | 1,183,922 | 0.93× |
| Occitanie | 1,121,403 | 1.2× |
| Nouvelle-Aquitaine | 998,603 | 1.05× |
| Provence-Alpes-Côte d'Azur | 851,129 | 1.06× |
| Bourgogne-Franche-Comté | 583,109 | 1.34× |
| Normandy | 546,207 | 1.04× |
| Centre-Val de Loire | 436,453 | 1.07× |
| Pays de la Loire | 331,896 | 0.55× |
| Brittany | 296,486 | 0.56× |
| Corsica | 6,009 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour | 2.3× | Shopping |
| Auchan | 2.25× | Shopping |
| Discount stores | 1.73× | Shopping |
| Spar (retailer) | 3.93× | Shopping |
| Monoprix | 1.81× | Shopping |
| Conforama | 1.72× | Home & Garden |
| Lidl | 1.55× | Shopping |
| vertbaudet | 2.42× | Fashion & Accessoires |
| Promod | 2.33× | Fashion & Accessoires |
| Yves Rocher (company) | 2.21× | Beauty & Wellness |
| Supermarket | 1.64× | Shopping |
| Boulanger | 1.63× | Shopping |
| SNCF | 1.5× | Cars & Mobility |
| Coupons | 1.61× | Shopping |
| Black Friday (shopping) | 1.57× | Shopping |
| Sales promotion | 1.55× | Shopping |
| Intermarché | 1.97× | Shopping |
| Chain store | 1.91× | Shopping |
| Barbie | 1.56× | Movies & TV |
| Western Union | 2.05× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 10.61 |
| Quality Awareness | PREMIUM | 2.08 |
| Mindfulness | BALANCE | 1.98 |
| Community Orientation | OPEN | 1.83 |
| Indulgence | JOY | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Germany | 10.4% |
| United Kingdom | 10.0% |
See Aldi audiences in other countries
More Supermarket audiences in France
- Lidl (14,254,952)
- Cdiscount (13,859,035)
- Auchan (13,593,823)
- Carrefour (13,363,188)
- Intermarché (12,576,531)
Frequently asked questions
How many fans does Aldi have in France?
Aldi has an estimated audience of 10,791,654 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Aldi fans?
68.5% of Aldi fans are female, 31.5% are male, with an average age of 42.6 years.
Which brands do Aldi fans like most?
Aldi fans show strongest brand affinity for Carrefour (2.3×), Auchan (2.25×), and Discount stores (1.73×) over the country average.
Where do Aldi fans live in France?
Aldi fans in France are most concentrated in Île-de-France (reach 1,965,238), Hauts-de-France (reach 1,573,921), and Grand Est (reach 1,219,236). These three regions account for the largest share of the active audience.
What other brands do Aldi fans also like?
Beyond Aldi itself, the audience over-indexes on Auchan (2.25×), Discount stores (1.73×), Spar (retailer) (3.93×), and Monoprix (1.81×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.