Rascasse Audience Intelligence

Harris Teeter Target Market in United States

A data profile of the people who buy, follow and care about Harris Teeter in United States — modelled from more than twelve digital signal sources. Harris Teeter has an estimated audience of 11,303,006 people in United States.

#16among Supermarket in United States#320among Brand in United States#97in Shopping

The average Harris Teeter fan in United States is 44.4 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Virginia, South Carolina.

Top brand affinities include Classic Horror Films, Food Lion, King Soopers, with strongest over-indexing on Classic Horror Films (92.79× the country average).

Demographically, the Harris Teeter audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harris Teeter fan in United States is more female, around 44.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Classic Horror Films.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harris Teeter profile in United States.

Audience size
11.3M
in United States
Gender
67.3%♀
32.7% male
Age
44.4
average years
Country rank
#3171
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Harris Teeter

67.3% are female, 32.7% are male, average age 44.4.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Harris Teeter audience in United States
MetricValue
Female67.3%
Male32.7%
Average age44.4
Estimated audience size11,303,006
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Harris Teeter audience in United States
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4923%
50+32%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Harris Teeter audience comes from United States.

Worldwide audience distribution share by country for Harris Teeter
CountryShare
United States97.7%
Japan0.5%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harris Teeter audience in United States is strongest.

Fig. 05

Top regions by affinity

Harris Teeter customers by region in United States
#RegionReachAffinity×
01North Carolina~6.5M18.66×
02South Carolina~1.5M8.61×
03Virginia~2M7.71×
04Washington, District of Columbia~200K6.27×
05Maryland~1M5.08×
06Delaware~60K2.05×
07Wyoming~8K0.48×
08North Dakota~10K0.47×
09South Dakota~10K0.45×
10Alaska~10K0.43×
11Montana~10K0.40×
12Georgia~100K0.33×
13West Virginia~10K0.28×
14Hawaii~10K0.28×
15Idaho~10K0.26×
16Nebraska~10K0.23×
17New Mexico~10K0.23×
18Rhode Island~8K0.21×
19Florida~100K0.18×
20Maine~7K0.18×
21Mississippi~20K0.17×
22New Hampshire~8K0.17×
23Oklahoma~20K0.16×
24Arkansas~20K0.16×
25Iowa~10K0.16×
26Kansas~10K0.15×
27Tennessee~30K0.14×
28Utah~10K0.14×
29Louisiana~20K0.13×
30Nevada~10K0.13×
31Pennsylvania~40K0.12×
32Kentucky~20K0.12×
33Alabama~20K0.11×
34Oregon~10K0.11×
35Connecticut~10K0.11×
36Missouri~20K0.10×
37Wisconsin~20K0.10×
38New York~60K0.09×
39Ohio~30K0.09×
40New Jersey~30K0.09×
41Massachusetts~20K0.09×
42Indiana~20K0.09×
43Minnesota~20K0.09×
44Colorado~20K0.09×
45Michigan~20K0.08×
46Arizona~20K0.08×
47Washington~20K0.08×
48Illinois~30K0.07×
49Texas~50K0.05×
50California~50K0.04×
Fig. 06

Affinity by region

Affinity by region — Harris Teeter, United States
0.04×1.00×18.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harris Teeter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harris Teeter audience
#·InterestCategoryAffinity×
01Classic Horror FilmsMovies & TV92.79×
02King SoopersShopping12.96×
03Food LionShopping12.92×
04Giant EagleShopping12.27×
05DeMoulas Market BasketBusiness & Career12.21×
06John StamosMovies & TV12.18×
07Stop & ShopShopping10.11×
08ShopRite (United States)Food & Beverages8.20×
09VonsShopping8.20×
10WegmansShopping7.77×
11Acme MarketsShopping6.72×
12Fred MeyerShopping5.10×
13AlbertsonsShopping4.83×
14Indiana Hoosiers footballSports4.20×
15PublixShopping3.87×
16MeijerShopping3.36×
17AldiShopping2.66×
18Evolutionary psychologyHealth2.41×
19Trader Joe'sShopping1.93×
20Whole Foods MarketShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harris Teeter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harris Teeter audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.47×
Convenience OrientationPREMIUM1.38×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harris Teeter audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
MindfulnessBALANCE1.04×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Harris Teeter's target market in United States?

Harris Teeter's target market in United States covers an estimated 11,303,006 people, concentrated in North Carolina and Virginia.

02

What is the gender split and age of Harris Teeter customers?

67.3% of the Harris Teeter audience are female, 32.7% are male, with an average age of 44.4 years.

03

Which brands do Harris Teeter fans like most?

Harris Teeter fans show strongest brand affinity for Classic Horror Films (92.79×), Food Lion (12.92×), and King Soopers (12.96×) over the country average.

04

Where do Harris Teeter fans live in United States?

Harris Teeter fans in United States are most concentrated in North Carolina (reach ~6.5M), Virginia (reach ~2M), and South Carolina (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Harris Teeter fans also like?

Beyond Harris Teeter itself, the audience over-indexes on Food Lion (12.92×), King Soopers (12.96×), DeMoulas Market Basket (12.21×), and Wegmans (7.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Harris Teeter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harris Teeter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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