Harris Teeter Audience in United States

Harris Teeter logo

Harris Teeter has an estimated audience of 11,191,585 people in United States. 67.3% are female, 32.7% are male, average age 44.4. Top regions: North Carolina, Virginia, South Carolina. Top brand affinities: Classic Horror Films, Food Lion, King Soopers, DeMoulas Market Basket, Wegmans.

The average Harris Teeter fan in United States is 44.4 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Virginia, South Carolina. Top brand affinities include Classic Horror Films, Food Lion, King Soopers, with strongest over-indexing on Classic Horror Films (92.79× the country average). Demographically, the Harris Teeter audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Harris Teeter fans

Demographic split for Harris Teeter audience in United States
MetricValue
Female67.3%
Male32.7%
Average age44.4
Estimated audience size11,191,585

Audience persona

The typical Harris Teeter fan in United States is more female, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for Classic Horror Films.

Top regions in United States

Top regions ranked by reach for Harris Teeter in United States
RegionReachAffinity
North Carolina6,070,33418.03×
Virginia2,221,9278.15×
South Carolina1,403,6678.34×
Maryland1,023,7715.32×
Washington, District of Columbia203,2056.04×
Florida134,0300.18×
Georgia133,4020.39×
New York68,9160.11×
Delaware58,0781.88×
Texas55,3700.06×
Pennsylvania52,7680.14×
California48,1520.04×
Tennessee33,6360.15×
Ohio32,7950.1×
New Jersey27,9410.1×
Illinois23,9880.06×
Michigan18,4430.06×
Massachusetts17,6210.08×
Indiana13,7280.07×
West Virginia13,2910.26×
Kentucky12,9410.09×
Washington12,5050.06×
Colorado11,3810.06×
Alabama11,0160.07×
Arizona9,6150.04×
Connecticut9,0130.08×
Missouri8,0730.04×
Wisconsin6,8850.04×
Minnesota6,7260.04×
Louisiana5,8300.04×
Oregon5,1310.04×
Mississippi4,5070.05×
Nevada4,3710.04×
Arkansas4,3660.05×
Oklahoma3,9550.03×
Utah3,8690.04×
Maine3,5720.09×
Kansas3,5520.04×
New Hampshire3,5270.08×
Iowa3,4480.04×
Rhode Island2,4850.07×
Idaho1,8040.03×
Nebraska1,7270.03×
New Mexico1,7180.03×
Vermont1,5970.08×
Hawaii1,4160.03×
Montana8010.03×
Alaska6460.03×
South Dakota5660.02×
North Dakota4890.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harris Teeter audience
BrandAffinityCategory
Classic Horror Films92.79×Movies & TV
Food Lion12.92×Shopping
King Soopers12.96×Shopping
DeMoulas Market Basket12.21×Business & Career
Wegmans7.77×Shopping
Stop & Shop10.11×Shopping
Giant Eagle12.27×Shopping
ShopRite (United States)8.2×Food & Beverages
Publix3.87×Shopping
John Stamos12.18×Movies & TV
Aldi2.66×Shopping
Vons8.2×Shopping
Fred Meyer5.1×Shopping
Albertsons4.83×Shopping
Meijer3.36×Shopping
Josh Duhamel7.1×Fashion & Accessoires
Evolutionary psychology2.41×Health
Indiana Hoosiers football4.2×Sports
Winn-Dixie5.64×Shopping
Whole Foods Market1.81×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harris Teeter audience
TraitClusterScore
Family OrientationCONSERVATISM2.01
IndulgenceJOY1.48
Price SensitivityPREMIUM1.36
Convenience OrientationPREMIUM1.3
Urban LifestyleOPEN1.29
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Harris Teeter
CountryShare
United States97.7%
Japan0.5%
China0.4%

See Harris Teeter audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Harris Teeter have in United States?

Harris Teeter has an estimated audience of 11,191,585 people in United States, concentrated in North Carolina and Virginia.

What is the gender split and age of Harris Teeter fans?

67.3% of Harris Teeter fans are female, 32.7% are male, with an average age of 44.4 years.

Which brands do Harris Teeter fans like most?

Harris Teeter fans show strongest brand affinity for Classic Horror Films (92.79×), Food Lion (12.92×), and King Soopers (12.96×) over the country average.

Where do Harris Teeter fans live in United States?

Harris Teeter fans in United States are most concentrated in North Carolina (reach 6,070,334), Virginia (reach 2,221,927), and South Carolina (reach 1,403,667). These three regions account for the largest share of the active audience.

What other brands do Harris Teeter fans also like?

Beyond Harris Teeter itself, the audience over-indexes on Food Lion (12.92×), King Soopers (12.96×), DeMoulas Market Basket (12.21×), and Wegmans (7.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harris Teeter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.