Vons Audience in United States
Vons has an estimated audience of 6,579,181 people in United States. 67.2% are female, 32.8% are male, average age 43.0. Top regions: California, Nevada, Oregon. Top brand affinities: King Soopers, Ralphs, Albertsons, DeMoulas Market Basket, Stater Bros..
The average Vons fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Nevada, Oregon. Top brand affinities include King Soopers, Ralphs, Albertsons, with strongest over-indexing on King Soopers (30.05× the country average). Demographically, the Vons audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Vons fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 43.0 |
| Estimated audience size | 6,579,181 |
Audience persona
The typical Vons fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for King Soopers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,934,386 | 24.87× |
| Nevada | 851,638 | 13.38× |
| Oregon | 239,418 | 3.17× |
| Ohio | 201,021 | 0.99× |
| Virginia | 197,078 | 1.23× |
| Washington | 113,701 | 0.86× |
| Texas | 90,247 | 0.16× |
| Arizona | 59,948 | 0.45× |
| New York | 48,276 | 0.13× |
| Florida | 41,980 | 0.09× |
| Indiana | 36,533 | 0.3× |
| Illinois | 36,077 | 0.16× |
| Hawaii | 32,314 | 1.14× |
| Colorado | 20,709 | 0.2× |
| Georgia | 18,723 | 0.09× |
| Pennsylvania | 16,839 | 0.08× |
| New Jersey | 16,462 | 0.1× |
| Michigan | 16,114 | 0.09× |
| North Carolina | 15,217 | 0.08× |
| Utah | 14,352 | 0.24× |
| Massachusetts | 14,041 | 0.11× |
| Tennessee | 12,238 | 0.09× |
| Idaho | 11,472 | 0.35× |
| Maryland | 10,496 | 0.09× |
| Missouri | 9,052 | 0.09× |
| Minnesota | 8,732 | 0.09× |
| Wisconsin | 6,917 | 0.07× |
| South Carolina | 6,833 | 0.07× |
| Louisiana | 6,805 | 0.08× |
| Oklahoma | 6,313 | 0.09× |
| Arkansas | 6,150 | 0.11× |
| Alabama | 5,658 | 0.06× |
| Kansas | 5,574 | 0.11× |
| Kentucky | 5,514 | 0.07× |
| New Mexico | 5,043 | 0.15× |
| Connecticut | 4,947 | 0.07× |
| Iowa | 4,731 | 0.09× |
| Washington, District of Columbia | 3,981 | 0.2× |
| Montana | 3,613 | 0.2× |
| Mississippi | 3,010 | 0.06× |
| Rhode Island | 2,909 | 0.14× |
| Nebraska | 2,520 | 0.08× |
| New Hampshire | 2,106 | 0.08× |
| Alaska | 1,736 | 0.12× |
| Maine | 1,581 | 0.07× |
| Delaware | 1,467 | 0.08× |
| West Virginia | 1,349 | 0.04× |
| Wyoming | 1,091 | 0.11× |
| Vermont | 1,000 | 0.09× |
| South Dakota | 853 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| King Soopers | 30.05× | Shopping |
| Ralphs | 20.81× | Shopping |
| Albertsons | 15.76× | Shopping |
| DeMoulas Market Basket | 20.24× | Business & Career |
| Stater Bros. | 33.82× | Shopping |
| Fred Meyer | 13.11× | Shopping |
| Food Lion | 9.93× | Shopping |
| WinCo Foods | 13.05× | Food & Beverages |
| Food 4 Less | 18.02× | Shopping |
| ShopRite (United States) | 10.69× | Food & Beverages |
| Harris Teeter | 8.94× | Shopping |
| Aldi | 3.25× | Shopping |
| Smart & Final | 12.89× | Shopping |
| Bristol Farms | 26.61× | Shopping |
| Publix | 3.86× | Shopping |
| Giant Eagle | 9.98× | Shopping |
| Hy-Vee | 7.44× | Shopping |
| Stop & Shop | 6.54× | Shopping |
| Sprouts Farmers Market | 4.2× | Shopping |
| Whole Foods Market | 2.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.86 |
| Urban Lifestyle | OPEN | 1.53 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Extroversion | THRILL | 1.26 |
| Family Orientation | CONSERVATISM | 1.24 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.5% |
| China | 0.6% |
| Japan | 0.4% |
See Vons audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Vons have in United States?
Vons has an estimated audience of 6,579,181 people in United States, concentrated in California and Nevada.
What is the gender split and age of Vons fans?
67.2% of Vons fans are female, 32.8% are male, with an average age of 43.0 years.
Which brands do Vons fans like most?
Vons fans show strongest brand affinity for King Soopers (30.05×), Ralphs (20.81×), and Albertsons (15.76×) over the country average.
Where do Vons fans live in United States?
Vons fans in United States are most concentrated in California (reach 4,934,386), Nevada (reach 851,638), and Oregon (reach 239,418). These three regions account for the largest share of the active audience.
What other brands do Vons fans also like?
Beyond Vons itself, the audience over-indexes on Ralphs (20.81×), Albertsons (15.76×), DeMoulas Market Basket (20.24×), and Stater Bros. (33.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.