Rascasse Audience Intelligence

Vons Target Market in United States

A data profile of the people who buy, follow and care about Vons in United States — modelled from more than twelve digital signal sources. Vons has an estimated audience of 6,731,377 people in United States.

#21among Supermarket in United States#537among Brand in United States#136in Shopping

The average Vons fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Nevada, Oregon.

Top brand affinities include King Soopers, Ralphs, Albertsons, with strongest over-indexing on King Soopers (30.05× the country average).

Demographically, the Vons audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vons fan in United States is more female, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for King Soopers.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vons profile in United States.

Audience size
6.7M
in United States
Gender
67.2%♀
32.8% male
Age
43.0
average years
Country rank
#5191
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vons

67.2% are female, 32.8% are male, average age 43.0.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Vons audience in United States
MetricValue
Female67.2%
Male32.8%
Average age43.0
Estimated audience size6,731,377
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Vons audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4924%
50+29%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Vons audience comes from United States.

Worldwide audience distribution share by country for Vons
CountryShare
United States96.5%
China0.6%
Japan0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vons audience in United States is strongest.

Fig. 05

Top regions by affinity

Vons customers by region in United States
#RegionReachAffinity×
01California~5M27.78×
02Nevada~900K14.70×
03Oregon~200K2.84×
04Virginia~200K1.08×
05Hawaii~30K0.95×
06Ohio~200K0.89×
07Washington~100K0.82×
08North Dakota~9K0.66×
09South Dakota~9K0.62×
10Vermont~7K0.61×
11West Virginia~20K0.55×
12Alaska~7K0.53×
13Delaware~9K0.50×
14Maine~10K0.49×
15Rhode Island~9K0.44×
16New Hampshire~10K0.43×
17Montana~8K0.42×
18Arizona~50K0.40×
19Mississippi~20K0.40×
20Nebraska~10K0.40×
21Idaho~10K0.39×
22Washington, District of Columbia~7K0.33×
23New Mexico~10K0.32×
24Arkansas~20K0.30×
25Iowa~20K0.30×
26Indiana~30K0.28×
27Kentucky~20K0.28×
28Utah~20K0.28×
29Kansas~10K0.28×
30Oklahoma~20K0.27×
31Louisiana~20K0.26×
32Connecticut~20K0.26×
33Alabama~20K0.23×
34Colorado~20K0.22×
35South Carolina~20K0.22×
36Wisconsin~20K0.22×
37Missouri~20K0.20×
38Minnesota~20K0.20×
39Tennessee~20K0.19×
40Maryland~20K0.18×
41Massachusetts~20K0.17×
42Illinois~40K0.16×
43Texas~80K0.15×
44Michigan~30K0.15×
45New Jersey~30K0.15×
46New York~50K0.14×
47Pennsylvania~30K0.14×
48Georgia~30K0.14×
49North Carolina~30K0.14×
50Florida~50K0.11×
Fig. 06

Affinity by region

Affinity by region — Vons, United States
0.11×1.00×27.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vons audience
#·InterestCategoryAffinity×
01Stater Bros.Shopping33.82×
02King SoopersShopping30.05×
03Bristol FarmsShopping26.61×
04RalphsShopping20.81×
05DeMoulas Market BasketBusiness & Career20.24×
06Food 4 LessShopping18.02×
07AlbertsonsShopping15.76×
08Fred MeyerShopping13.11×
09WinCo FoodsFood & Beverages13.05×
10ShopRite (United States)Food & Beverages10.69×
11Giant EagleShopping9.98×
12Food LionShopping9.93×
13Acme MarketsShopping9.29×
14Harris TeeterShopping8.94×
15Hy-VeeShopping7.44×
16Stop & ShopShopping6.54×
17Sprouts Farmers MarketShopping4.20×
18PublixShopping3.86×
19AldiShopping3.25×
20Trader Joe'sShopping2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vons audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.76×
Quality AwarenessPREMIUM1.76×
TraditionCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vons audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.13×
MindfulnessBALANCE1.14×
IndividualismJOY1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vons's target market in United States?

Vons's target market in United States covers an estimated 6,731,377 people, concentrated in California and Nevada.

02

What is the gender split and age of Vons customers?

67.2% of the Vons audience are female, 32.8% are male, with an average age of 43.0 years.

03

Which brands do Vons fans like most?

Vons fans show strongest brand affinity for King Soopers (30.05×), Ralphs (20.81×), and Albertsons (15.76×) over the country average.

04

Where do Vons fans live in United States?

Vons fans in United States are most concentrated in California (reach ~5M), Nevada (reach ~900K), and Oregon (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vons fans also like?

Beyond Vons itself, the audience over-indexes on Ralphs (20.81×), Albertsons (15.76×), DeMoulas Market Basket (20.24×), and Stater Bros. (33.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Vons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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