Rascasse Audience Intelligence

Sprouts Farmers Market Target Market in United States

A data profile of the people who buy, follow and care about Sprouts Farmers Market in United States — modelled from more than twelve digital signal sources. Sprouts Farmers Market has an estimated audience of 24,289,481 people in United States.

#9among Supermarket in United States#130among Brand in United States#59in Shopping

The average Sprouts Farmers Market fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Firestone Complete Auto Care, Trader Joe's, Wegmans, with strongest over-indexing on Firestone Complete Auto Care (10.34× the country average).

Demographically, the Sprouts Farmers Market audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sprouts Farmers Market fan in United States is more female, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Firestone Complete Auto Care.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprouts Farmers Market profile in United States.

Audience size
24.3M
in United States
Gender
67.8%♀
32.2% male
Age
42.7
average years
Country rank
#1278
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sprouts Farmers Market

67.8% are female, 32.2% are male, average age 42.7.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Sprouts Farmers Market audience in United States
MetricValue
Female67.8%
Male32.2%
Average age42.7
Estimated audience size24,289,481
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Sprouts Farmers Market audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

92.5%

of the worldwide Sprouts Farmers Market audience comes from United States.

Worldwide audience distribution share by country for Sprouts Farmers Market
CountryShare
United States92.5%
Philippines0.8%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprouts Farmers Market audience in United States is strongest.

Fig. 05

Top regions by affinity

Sprouts Farmers Market customers by region in United States
#RegionReachAffinity×
01Arizona~2M5.36×
02Colorado~1.5M5.03×
03California~8.5M4.65×
04New Mexico~400K4.38×
05Nevada~600K4.02×
06Florida~3M2.66×
07Oklahoma~500K2.62×
08Texas~3.5M2.38×
09Georgia~1M2.11×
10Delaware~90K1.91×
11Utah~300K1.88×
12Tennessee~500K1.58×
13Maryland~400K1.57×
14Kansas~200K1.27×
15North Carolina~600K1.24×
16Pennsylvania~500K0.95×
17New Jersey~400K0.87×
18South Carolina~200K0.82×
19Wyoming~20K0.75×
20Washington~200K0.69×
21Missouri~200K0.62×
22Virginia~200K0.61×
23Alabama~100K0.55×
24Washington, District of Columbia~20K0.47×
25Louisiana~80K0.39×
26North Dakota~10K0.37×
27Alaska~10K0.36×
28South Dakota~10K0.31×
29Montana~10K0.26×
30Maine~10K0.23×
31Rhode Island~10K0.23×
32Hawaii~20K0.22×
33Idaho~20K0.21×
34Mississippi~30K0.20×
35West Virginia~20K0.20×
36New Hampshire~10K0.20×
37Oregon~40K0.19×
38Arkansas~20K0.18×
39Nebraska~10K0.18×
40New York~100K0.16×
41Iowa~20K0.15×
42Kentucky~30K0.14×
43Connecticut~20K0.14×
44Illinois~70K0.13×
45Minnesota~30K0.13×
46Massachusetts~40K0.12×
47Wisconsin~30K0.12×
48Indiana~30K0.11×
49Ohio~50K0.10×
50Michigan~40K0.10×
Fig. 06

Affinity by region

Affinity by region — Sprouts Farmers Market, United States
0.10×1.00×5.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprouts Farmers Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprouts Farmers Market audience
#·InterestCategoryAffinity×
01The DuchessMovies & TV15.94×
02RocketManMovies & TV10.63×
03Firestone Complete Auto CareCars & Mobility10.34×
04Plant-Based DietitianFood & Beverages9.97×
05The Fresh MarketShopping4.23×
06WegmansShopping3.87×
07RalphsShopping3.55×
08VonsShopping3.33×
09Trader Joe'sShopping2.93×
10Harris TeeterShopping2.76×
11healthHealth2.63×
12The Weather ChannelMovies & TV2.38×
13PublixShopping2.34×
14Food LionShopping2.19×
15Healthy foodHealth2.18×
16Popeyes Louisiana KitchenFood & Beverages2.10×
17Family (biology)Kids & Family1.77×
18Whole Foods MarketShopping1.72×
19KrogerFood & Beverages1.69×
20AldiShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprouts Farmers Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprouts Farmers Market audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.40×
MindfulnessBALANCE1.29×
SustainabilityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprouts Farmers Market audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.94×
PatriotismCONSERVATISM0.95×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sprouts Farmers Market's target market in United States?

Sprouts Farmers Market's target market in United States covers an estimated 24,289,481 people, concentrated in California and Texas.

02

What is the gender split and age of Sprouts Farmers Market customers?

67.8% of the Sprouts Farmers Market audience are female, 32.2% are male, with an average age of 42.7 years.

03

Which brands do Sprouts Farmers Market fans like most?

Sprouts Farmers Market fans show strongest brand affinity for Firestone Complete Auto Care (10.34×), Trader Joe's (2.93×), and Wegmans (3.87×) over the country average.

04

Where do Sprouts Farmers Market fans live in United States?

Sprouts Farmers Market fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Sprouts Farmers Market fans also like?

Beyond Sprouts Farmers Market itself, the audience over-indexes on Trader Joe's (2.93×), Wegmans (3.87×), Whole Foods Market (1.72×), and Publix (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Sprouts Farmers Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprouts Farmers Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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