Sprouts Farmers Market Audience in United States

Sprouts Farmers Market logo

Sprouts Farmers Market has an estimated audience of 16,404,622 people in United States. 67.8% are female, 32.2% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Firestone Complete Auto Care, Wegmans, Whole Foods Market, Publix, Aldi.

The average Sprouts Farmers Market fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Firestone Complete Auto Care, Wegmans, Whole Foods Market, with strongest over-indexing on Firestone Complete Auto Care (10.34× the country average). Demographically, the Sprouts Farmers Market audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Sprouts Farmers Market fans

Demographic split for Sprouts Farmers Market audience in United States
MetricValue
Female67.8%
Male32.2%
Average age42.7
Estimated audience size16,404,622

Audience persona

The typical Sprouts Farmers Market fan in United States is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Firestone Complete Auto Care.

Top regions in United States

Top regions ranked by reach for Sprouts Farmers Market in United States
RegionReachAffinity
California8,183,5464.54×
Texas3,435,0862.44×
Florida3,150,7692.84×
Colorado1,236,6724.78×
Georgia1,143,7312.26×
Arizona807,2462.41×
North Carolina764,5661.55×
Pennsylvania642,1581.16×
Nevada595,9273.76×
Maryland484,7321.72×
Oklahoma483,3812.65×
Tennessee482,2841.47×
New Jersey355,0680.85×
New Mexico328,3273.99×
Virginia317,9780.8×
Washington261,6390.8×
South Carolina244,6170.99×
Utah237,2561.62×
Missouri176,9960.67×
Kansas174,8651.35×
New York170,4400.19×
Delaware105,6432.33×
Louisiana99,8520.47×
Illinois95,9810.18×
Alabama91,5280.4×
Ohio60,5540.12×
Michigan49,7320.12×
Massachusetts49,5230.15×
Oregon46,7860.25×
Indiana35,3420.12×
Minnesota33,2680.14×
Wisconsin30,5790.12×
Washington, District of Columbia29,4190.6×
Kentucky28,3310.14×
Mississippi25,2040.19×
Arkansas25,0180.19×
Connecticut24,5450.15×
Wyoming18,9210.78×
Idaho17,3840.21×
Iowa16,2280.12×
Hawaii14,0780.2×
Nebraska11,2490.14×
West Virginia9,2710.12×
New Hampshire7,8720.12×
Montana7,5110.17×
Rhode Island7,4610.14×
Maine7,1470.12×
South Dakota3,7370.1×
Vermont3,6280.13×
Alaska3,2490.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sprouts Farmers Market audience
BrandAffinityCategory
Firestone Complete Auto Care10.34×Cars & Mobility
Wegmans3.87×Shopping
Whole Foods Market1.72×Shopping
Publix2.34×Shopping
Aldi1.67×Shopping
Kroger1.69×Food & Beverages
The Duchess15.94×Movies & TV
Family (biology)1.77×Kids & Family
Ralphs3.55×Shopping
The Fresh Market4.23×Shopping
Plant-Based Dietitian9.97×Food & Beverages
Harris Teeter2.76×Shopping
Food Lion2.19×Shopping
The Weather Channel2.38×Movies & TV
health2.63×Health
Vons3.33×Shopping
Healthy food2.18×Health
Popeyes Louisiana Kitchen2.1×Food & Beverages
RocketMan10.63×Movies & TV
Home decorating ideas1.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sprouts Farmers Market audience
TraitClusterScore
IndulgenceJOY1.83
Family OrientationCONSERVATISM1.83
Healthy LifestyleBALANCE1.66
Design AffinityPREMIUM1.65
MindfulnessBALANCE1.59
SustainabilityBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Sprouts Farmers Market
CountryShare
United States89.9%
Philippines1.2%
China1.2%

See Sprouts Farmers Market audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Sprouts Farmers Market have in United States?

Sprouts Farmers Market has an estimated audience of 16,404,622 people in United States, concentrated in California and Texas.

What is the gender split and age of Sprouts Farmers Market fans?

67.8% of Sprouts Farmers Market fans are female, 32.2% are male, with an average age of 42.7 years.

Which brands do Sprouts Farmers Market fans like most?

Sprouts Farmers Market fans show strongest brand affinity for Firestone Complete Auto Care (10.34×), Wegmans (3.87×), and Whole Foods Market (1.72×) over the country average.

Where do Sprouts Farmers Market fans live in United States?

Sprouts Farmers Market fans in United States are most concentrated in California (reach 8,183,546), Texas (reach 3,435,086), and Florida (reach 3,150,769). These three regions account for the largest share of the active audience.

What other brands do Sprouts Farmers Market fans also like?

Beyond Sprouts Farmers Market itself, the audience over-indexes on Wegmans (3.87×), Whole Foods Market (1.72×), Publix (2.34×), and Aldi (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprouts Farmers Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.