Ralphs Audience in United States
Ralphs has an estimated audience of 8,265,687 people in United States. 61.7% are female, 38.3% are male, average age 42.9. Top regions: California, New York, Texas. Top brand affinities: Food Lion, King Soopers, Vons, Albertsons, Smart & Final.
The average Ralphs fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Food Lion, King Soopers, Vons, with strongest over-indexing on Food Lion (13.54× the country average). Demographically, the Ralphs audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Ralphs fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 42.9 |
| Estimated audience size | 8,265,687 |
Audience persona
The typical Ralphs fan in United States is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Food Lion.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 6,199,266 | 31.69× |
| New York | 791,622 | 1.71× |
| Texas | 273,733 | 0.39× |
| Florida | 211,717 | 0.38× |
| New Jersey | 163,905 | 0.78× |
| Pennsylvania | 120,413 | 0.43× |
| Washington | 105,426 | 0.64× |
| Illinois | 104,651 | 0.38× |
| Arizona | 99,122 | 0.59× |
| Nevada | 95,382 | 1.19× |
| Ohio | 88,433 | 0.35× |
| Georgia | 82,279 | 0.32× |
| North Carolina | 72,437 | 0.29× |
| Louisiana | 71,770 | 0.67× |
| Michigan | 64,867 | 0.3× |
| Virginia | 64,709 | 0.32× |
| Massachusetts | 60,113 | 0.37× |
| Tennessee | 57,151 | 0.34× |
| Oregon | 53,276 | 0.56× |
| Colorado | 48,599 | 0.37× |
| Indiana | 43,893 | 0.29× |
| Maryland | 37,716 | 0.27× |
| Kentucky | 35,166 | 0.34× |
| Oklahoma | 34,588 | 0.38× |
| South Carolina | 32,884 | 0.26× |
| Missouri | 31,436 | 0.24× |
| Wisconsin | 30,302 | 0.24× |
| Alabama | 29,768 | 0.26× |
| Minnesota | 29,613 | 0.25× |
| Utah | 27,120 | 0.37× |
| Connecticut | 26,952 | 0.33× |
| Idaho | 19,801 | 0.48× |
| Arkansas | 18,245 | 0.27× |
| Kansas | 17,670 | 0.27× |
| Hawaii | 16,915 | 0.48× |
| Mississippi | 15,760 | 0.23× |
| Iowa | 13,992 | 0.21× |
| New Mexico | 13,571 | 0.33× |
| Washington, District of Columbia | 11,264 | 0.45× |
| Maine | 10,922 | 0.37× |
| New Hampshire | 8,852 | 0.27× |
| Nebraska | 8,266 | 0.2× |
| Rhode Island | 7,863 | 0.3× |
| West Virginia | 7,752 | 0.2× |
| Delaware | 5,652 | 0.25× |
| Montana | 4,969 | 0.22× |
| Alaska | 4,343 | 0.25× |
| North Dakota | 4,131 | 0.24× |
| Wyoming | 3,667 | 0.3× |
| Vermont | 3,406 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food Lion | 13.54× | Shopping |
| King Soopers | 20.83× | Shopping |
| Vons | 18.49× | Shopping |
| Albertsons | 13.17× | Shopping |
| Smart & Final | 20.64× | Shopping |
| Fred Meyer | 11.34× | Shopping |
| Stop & Shop | 12.74× | Shopping |
| Stater Bros. | 23.17× | Shopping |
| Publix | 5.97× | Shopping |
| Wegmans | 7.67× | Shopping |
| WinCo Foods | 10.09× | Food & Beverages |
| Aldi | 3.56× | Shopping |
| DeMoulas Market Basket | 10.12× | Business & Career |
| Irwin Industrial Tools | 61.67× | Home & Garden |
| ShopRite (United States) | 8.02× | Food & Beverages |
| Happy New Year (2014 film) | 16.06× | Movies & TV |
| Food 4 Less | 10.95× | Shopping |
| Hy-Vee | 7.71× | Shopping |
| Costco | 2.24× | Shopping |
| Whole Foods Market | 2.36× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.04 |
| Luxury Orientation | PREMIUM | 1.87 |
| Risk Appetite | THRILL | 1.68 |
| Urban Lifestyle | OPEN | 1.59 |
| Family Orientation | CONSERVATISM | 1.51 |
| Design Affinity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.5% |
| Japan | 2.6% |
| China | 1.5% |
See Ralphs audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Ralphs have in United States?
Ralphs has an estimated audience of 8,265,687 people in United States, concentrated in California and New York.
What is the gender split and age of Ralphs fans?
61.7% of Ralphs fans are female, 38.3% are male, with an average age of 42.9 years.
Which brands do Ralphs fans like most?
Ralphs fans show strongest brand affinity for Food Lion (13.54×), King Soopers (20.83×), and Vons (18.49×) over the country average.
Where do Ralphs fans live in United States?
Ralphs fans in United States are most concentrated in California (reach 6,199,266), New York (reach 791,622), and Texas (reach 273,733). These three regions account for the largest share of the active audience.
What other brands do Ralphs fans also like?
Beyond Ralphs itself, the audience over-indexes on King Soopers (20.83×), Vons (18.49×), Albertsons (13.17×), and Smart & Final (20.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ralphs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.