Rascasse Audience Intelligence

Ralphs Target Market in United States

A data profile of the people who buy, follow and care about Ralphs in United States — modelled from more than twelve digital signal sources. Ralphs has an estimated audience of 8,452,135 people in United States.

#17among Supermarket in United States#424among Brand in United States#115in Shopping

The average Ralphs fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Food Lion, King Soopers, Vons, with strongest over-indexing on Food Lion (13.54× the country average).

Demographically, the Ralphs audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ralphs fan in United States is more female, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Food Lion.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ralphs profile in United States.

Audience size
8.5M
in United States
Gender
61.7%♀
38.3% male
Age
42.9
average years
Country rank
#4195
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ralphs

61.7% are female, 38.3% are male, average age 42.9.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Ralphs audience in United States
MetricValue
Female61.7%
Male38.3%
Average age42.9
Estimated audience size8,452,135
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Ralphs audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

85.6%

of the worldwide Ralphs audience comes from United States.

Worldwide audience distribution share by country for Ralphs
CountryShare
United States85.6%
Japan2.6%
China1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ralphs audience in United States is strongest.

Fig. 05

Top regions by affinity

Ralphs customers by region in United States
#RegionReachAffinity×
01California~6M33.13×
02New York~700K1.42×
03Nevada~80K0.98×
04Louisiana~80K0.71×
05New Jersey~100K0.65×
06Vermont~9K0.64×
07Washington~90K0.56×
08Arizona~90K0.53×
09Oregon~50K0.51×
10Hawaii~20K0.48×
11Alaska~8K0.48×
12Idaho~20K0.47×
13North Dakota~8K0.46×
14Washington, District of Columbia~10K0.44×
15South Dakota~8K0.44×
16Maine~10K0.42×
17Montana~9K0.41×
18Rhode Island~10K0.40×
19Delaware~9K0.39×
20Oklahoma~30K0.38×
21Utah~30K0.38×
22New Mexico~20K0.38×
23Pennsylvania~100K0.37×
24Tennessee~60K0.37×
25New Hampshire~10K0.37×
26Kentucky~40K0.36×
27West Virginia~10K0.36×
28Illinois~100K0.35×
29Colorado~50K0.35×
30Texas~200K0.34×
31Florida~200K0.34×
32Massachusetts~50K0.34×
33Connecticut~30K0.33×
34Arkansas~20K0.33×
35Mississippi~20K0.33×
36Ohio~80K0.32×
37Kansas~20K0.32×
38Nebraska~10K0.32×
39Georgia~80K0.31×
40Virginia~60K0.31×
41Alabama~40K0.31×
42Indiana~50K0.30×
43Michigan~60K0.29×
44South Carolina~40K0.29×
45North Carolina~70K0.28×
46Iowa~20K0.28×
47Maryland~40K0.27×
48Wisconsin~30K0.27×
49Missouri~30K0.26×
50Minnesota~30K0.26×
Fig. 06

Affinity by region

Affinity by region — Ralphs, United States
0.26×1.00×33.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ralphs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ralphs audience
#·InterestCategoryAffinity×
01Irwin Industrial ToolsHome & Garden61.67×
02Stater Bros.Shopping23.17×
03King SoopersShopping20.83×
04Smart & FinalShopping20.64×
05VonsShopping18.49×
06Happy New Year (2014 film)Movies & TV16.06×
07Food LionShopping13.54×
08AlbertsonsShopping13.17×
09Stop & ShopShopping12.74×
10Fred MeyerShopping11.34×
11Food 4 LessShopping10.95×
12DeMoulas Market BasketBusiness & Career10.12×
13WinCo FoodsFood & Beverages10.09×
14ShopRite (United States)Food & Beverages8.02×
15WegmansShopping7.67×
16PublixShopping5.97×
17Sprouts Farmers MarketShopping4.60×
18AldiShopping3.56×
19Trader Joe'sShopping3.17×
20Sam's ClubShopping2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ralphs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ralphs audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.35×
Urban LifestyleOPEN1.33×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ralphs audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
MindfulnessBALANCE1.02×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ralphs's target market in United States?

Ralphs's target market in United States covers an estimated 8,452,135 people, concentrated in California and New York.

02

What is the gender split and age of Ralphs customers?

61.7% of the Ralphs audience are female, 38.3% are male, with an average age of 42.9 years.

03

Which brands do Ralphs fans like most?

Ralphs fans show strongest brand affinity for Food Lion (13.54×), King Soopers (20.83×), and Vons (18.49×) over the country average.

04

Where do Ralphs fans live in United States?

Ralphs fans in United States are most concentrated in California (reach ~6M), New York (reach ~700K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ralphs fans also like?

Beyond Ralphs itself, the audience over-indexes on King Soopers (20.83×), Vons (18.49×), Albertsons (13.17×), and Fred Meyer (11.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Ralphs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ralphs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →