Rascasse Audience Intelligence

Happy New Year (2014 film) Audience in United States

A data profile of the people who buy, follow and care about Happy New Year (2014 film) in United States — modelled from more than twelve digital signal sources. Happy New Year (2014 film) has an estimated audience of 2,105,027 people in United States.

#45among Animation in United States#821among Movie / TV Show / Series in United States#2100in Movies & TV

Happy New Year (2014 film) fans in United States are concentrated in California, with strong brand affinity for Snowball.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snowball, Zoom!, Kate Bosworth, with strongest over-indexing on Snowball (534.67× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Happy New Year (2014 film) fan in United States shows strong Family Orientation tendencies and a notable affinity for Snowball.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Happy New Year (2014 film) profile in United States.

Audience size
2.1M
in United States
Country rank
#13682
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Happy New Year (2014 film) viewers

Fig. 02

Gender split

Demographic split for Happy New Year (2014 film) audience in United States
MetricValue
Estimated audience size2,105,027
Fig. 04

Worldwide distribution

15.3%

of the worldwide Happy New Year (2014 film) audience comes from United States.

Worldwide audience distribution share by country for Happy New Year (2014 film)
CountryShare
India32.6%
Germany29.0%
United States15.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Happy New Year (2014 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Happy New Year (2014 film) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~80K1.51×
02New York~200K1.44×
03Georgia~90K1.44×
04Hawaii~10K1.43×
05Florida~200K1.41×
06California~300K1.39×
07Illinois~90K1.37×
08Maryland~50K1.33×
09Texas~200K1.32×
10Nevada~30K1.30×
11Connecticut~30K1.28×
12Virginia~60K1.27×
13Pennsylvania~80K1.18×
14Louisiana~30K1.18×
15Delaware~7K1.16×
16Arizona~50K1.07×
17Michigan~60K1.06×
18New Mexico~10K1.04×
19Massachusetts~40K1.03×
20Alabama~30K1.03×
21North Carolina~60K1.00×
22South Carolina~30K1.00×
23Mississippi~20K0.98×
24West Virginia~9K0.97×
25Rhode Island~6K0.95×
26Washington~40K0.94×
27Tennessee~40K0.93×
28Ohio~60K0.92×
29Indiana~30K0.91×
30Arkansas~20K0.89×
31New Hampshire~7K0.87×
32Washington, District of Columbia~5K0.87×
33Wisconsin~30K0.85×
34Kentucky~20K0.84×
35Oklahoma~20K0.84×
36Missouri~30K0.83×
37Colorado~30K0.83×
38South Dakota~4K0.83×
39Alaska~4K0.83×
40Minnesota~20K0.82×
41Kansas~10K0.81×
42Maine~6K0.81×
43Oregon~20K0.76×
44Nebraska~8K0.76×
45Idaho~8K0.76×
46North Dakota~3K0.76×
47Iowa~10K0.75×
48Montana~4K0.75×
49Vermont~3K0.75×
50Utah~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Happy New Year (2014 film), United States
0.74×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Happy New Year (2014 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Happy New Year (2014 film) audience
#·InterestCategoryAffinity×
01SnowballKids & Family534.67×
02Kate BosworthMovies & TV121.07×
03Handmade GiftsKids & Family47.14×
04Zoom!Business & Career43.87×
05Hershey's Chocolate WorldFood & Beverages35.60×
06Smart & FinalShopping27.03×
07Labor DayPolitics & Society25.59×
08Christmas Tree ShopsShopping25.48×
09Apple ciderFood & Beverages23.74×
10Kiernan ShipkaMovies & TV19.49×
11RalphsShopping16.06×
12Ryan PhillippeMovies & TV15.29×
13New Year's EveHome & Garden13.09×
14Katie HolmesMovies & TV12.51×
15Bill SkarsgårdMovies & TV11.64×
16Firestone Complete Auto CareCars & Mobility11.37×
17Hot chocolateFood & Beverages6.52×
18Dylan O'BrienMovies & TV5.96×
19FedExBusiness & Career3.78×
20Google DriveTechnology & Electronics3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Happy New Year (2014 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Happy New Year (2014 film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.19×
Convenience OrientationPREMIUM1.70×
IndulgenceJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Happy New Year (2014 film) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Early Adopter MentalityPOWER0.85×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Happy New Year (2014 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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