Hot chocolate Audience in United States

Hot chocolate logo

Hot chocolate has an estimated audience of 17,361,828 people in United States. 65.2% are female, 34.8% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Mug, Soup, Milk, Chocolate, Coffee.

The average Hot chocolate fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mug, Soup, Milk, with strongest over-indexing on Mug (6.72× the country average). Demographically, the Hot chocolate audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Hot chocolate fans

Demographic split for Hot chocolate audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.1
Estimated audience size17,361,828

Audience persona

The typical Hot chocolate fan in United States is more female, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Mug.

Top regions in United States

Top regions ranked by reach for Hot chocolate in United States
RegionReachAffinity
California2,432,2781.27×
Texas1,812,4231.21×
New York1,722,0061.77×
Florida1,134,0980.96×
Illinois747,4521.29×
Georgia606,4351.13×
Pennsylvania595,0571.02×
North Carolina558,2471.07×
New Jersey510,9381.16×
Ohio503,6800.94×
Virginia494,7531.17×
Massachusetts456,3201.33×
Michigan449,3120.99×
Washington411,9861.18×
Tennessee355,7581.02×
Arizona338,0290.95×
Colorado328,2671.2×
Maryland310,3411.04×
Indiana302,1530.95×
Missouri271,0580.97×
South Carolina229,6730.88×
Utah227,5831.46×
Wisconsin223,7670.86×
Minnesota219,5790.88×
Oregon214,3411.08×
Louisiana208,8590.93×
Alabama202,7170.84×
Kentucky199,4670.92×
Connecticut182,8601.05×
Oklahoma179,5540.93×
Nevada155,2080.92×
Arkansas136,0280.95×
Kansas133,7300.98×
Iowa115,3210.81×
Mississippi114,5510.8×
New Mexico83,9480.96×
Nebraska82,4200.95×
Idaho81,9500.94×
Washington, District of Columbia79,8291.53×
West Virginia66,8740.83×
New Hampshire60,4130.88×
Maine55,0410.89×
Rhode Island52,0940.94×
Hawaii50,3300.67×
Delaware39,0380.81×
Montana36,6490.76×
Alaska29,4150.79×
Vermont29,2390.96×
South Dakota29,2020.73×
North Dakota26,8810.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot chocolate audience
BrandAffinityCategory
Mug6.72×Food & Beverages
Soup6.19×Food & Beverages
Milk2.94×Food & Beverages
Chocolate2.58×Food & Beverages
Coffee1.92×Food & Beverages
Child1.53×Kids & Family
Printing1.72×Technology & Electronics
Gift1.64×Shopping
Shaving3.39×Beauty & Wellness
Drinking water3.16×Food & Beverages
U.S. state1.51×Travel & Leisure
Wine1.77×Food & Beverages
Tea1.95×Food & Beverages
Graphic design1.96×Business & Career
Water1.58×Food & Beverages
Beer1.7×Food & Beverages
Sales promotion1.58×Shopping
Sugar2.03×Food & Beverages
Advertising1.57×Business & Career
Pinterest1.54×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot chocolate audience
TraitClusterScore
Price SensitivityPREMIUM1.43
Healthy LifestyleBALANCE1.42
Convenience OrientationPREMIUM1.37
Design AffinityPREMIUM1.35
SustainabilityBALANCE1.34
CreativityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Hot chocolate
CountryShare
United States29.6%
United Kingdom8.0%
Japan6.0%

See Hot chocolate audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Hot chocolate have in United States?

Hot chocolate has an estimated audience of 17,361,828 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot chocolate fans?

65.2% of Hot chocolate fans are female, 34.8% are male, with an average age of 42.1 years.

Which brands do Hot chocolate fans like most?

Hot chocolate fans show strongest brand affinity for Mug (6.72×), Soup (6.19×), and Milk (2.94×) over the country average.

Where do Hot chocolate fans live in United States?

Hot chocolate fans in United States are most concentrated in California (reach 2,432,278), Texas (reach 1,812,423), and New York (reach 1,722,006). These three regions account for the largest share of the active audience.

What other brands do Hot chocolate fans also like?

Beyond Hot chocolate itself, the audience over-indexes on Soup (6.19×), Milk (2.94×), Chocolate (2.58×), and Coffee (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.