Rascasse Audience Intelligence

Hot chocolate Audience in United States

A data profile of the people who buy, follow and care about Hot chocolate in United States — modelled from more than twelve digital signal sources. Hot chocolate has an estimated audience of 17,361,828 people in United States.

#6among Beverage in United States#1346among Topic in United States#166in Food & Beverages

The average Hot chocolate fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mug, Soup, Milk, with strongest over-indexing on Mug (6.72× the country average).

Demographically, the Hot chocolate audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot chocolate fan in United States is more female, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Mug.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot chocolate profile in United States.

Audience size
17.4M
in United States
Gender
65.2%♀
34.8% male
Age
42.1
average years
Country rank
#1965
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot chocolate fans

65.2% are female, 34.8% are male, average age 42.1.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Hot chocolate audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.1
Estimated audience size17,361,828
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Hot chocolate audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Hot chocolate audience comes from United States.

Worldwide audience distribution share by country for Hot chocolate
CountryShare
United States29.6%
United Kingdom8.0%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot chocolate audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot chocolate fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.62×
02Utah~200K1.40×
03Washington, District of Columbia~70K1.38×
04Massachusetts~400K1.29×
05Illinois~700K1.24×
06California~2.5M1.20×
07New Jersey~500K1.18×
08Washington~400K1.14×
09Colorado~300K1.14×
10Texas~1.5M1.13×
11Virginia~500K1.12×
12Georgia~600K1.09×
13Connecticut~200K1.06×
14Pennsylvania~600K1.05×
15North Carolina~500K1.04×
16Maryland~300K1.02×
17Oregon~200K1.02×
18Kansas~100K1.01×
19Vermont~30K1.01×
20Tennessee~300K1.00×
21New Mexico~90K0.99×
22Idaho~90K0.98×
23Nebraska~90K0.98×
24Missouri~300K0.97×
25Kentucky~200K0.97×
26Arkansas~100K0.97×
27Rhode Island~50K0.97×
28Ohio~500K0.95×
29Indiana~300K0.95×
30Maine~60K0.94×
31Florida~1M0.93×
32Arizona~300K0.93×
33Oklahoma~200K0.93×
34New Hampshire~60K0.93×
35Michigan~400K0.92×
36South Carolina~200K0.92×
37Louisiana~200K0.92×
38Nevada~200K0.91×
39Wisconsin~200K0.89×
40Minnesota~200K0.89×
41Alaska~30K0.89×
42Delaware~40K0.88×
43West Virginia~70K0.86×
44South Dakota~30K0.86×
45Alabama~200K0.85×
46Mississippi~100K0.85×
47Iowa~100K0.85×
48North Dakota~30K0.85×
49Montana~40K0.82×
50Hawaii~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Hot chocolate, United States
0.74×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot chocolate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot chocolate audience
#·InterestCategoryAffinity×
01MugFood & Beverages6.72×
02SoupFood & Beverages6.19×
03ShavingBeauty & Wellness3.39×
04Drinking waterFood & Beverages3.16×
05MilkFood & Beverages2.94×
06ChocolateFood & Beverages2.58×
07SugarFood & Beverages2.03×
08Graphic designBusiness & Career1.96×
09TeaFood & Beverages1.95×
10CoffeeFood & Beverages1.92×
11WineFood & Beverages1.77×
12PrintingTechnology & Electronics1.72×
13BeerFood & Beverages1.70×
14GiftShopping1.64×
15WaterFood & Beverages1.58×
16Sales promotionShopping1.58×
17AdvertisingBusiness & Career1.57×
18PinterestInternet & Social Media1.54×
19ChildKids & Family1.53×
20U.S. stateTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot chocolate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot chocolate audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
CreativityOPEN1.43×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot chocolate audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.97×
SustainabilityBALANCE0.98×
Career OrientationPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot chocolate have in United States?

Hot chocolate has an estimated audience of 17,361,828 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hot chocolate fans?

65.2% of Hot chocolate fans are female, 34.8% are male, with an average age of 42.1 years.

03

Which brands do Hot chocolate fans like most?

Hot chocolate fans show strongest brand affinity for Mug (6.72×), Soup (6.19×), and Milk (2.94×) over the country average.

04

Where do Hot chocolate fans live in United States?

Hot chocolate fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hot chocolate fans also like?

Beyond Hot chocolate itself, the audience over-indexes on Soup (6.19×), Milk (2.94×), Chocolate (2.58×), and Coffee (1.92×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Hot chocolate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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