Shaving Audience in United States

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Shaving has an estimated audience of 20,822,270 people in United States. 56.4% are female, 43.6% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Goop, Governor of Michigan, Grinch, Historic site.

The average Shaving fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Goop, Governor of Michigan, with strongest over-indexing on Vocal harmony (12.42× the country average). Demographically, the Shaving audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

Demographics of Shaving fans

Demographic split for Shaving audience in United States
MetricValue
Female56.4%
Male43.6%
Average age38.2
Estimated audience size20,822,270

Audience persona

The typical Shaving fan in United States is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Shaving in United States
RegionReachAffinity
California2,671,8591.17×
Texas1,875,7761.05×
Florida1,541,3941.09×
New York1,460,7031.26×
New Jersey772,8321.46×
Illinois720,5691.04×
Georgia677,2361.06×
Pennsylvania658,0780.94×
Ohio651,3791.02×
North Carolina633,0601.01×
Virginia556,4561.1×
Michigan528,3020.97×
Tennessee504,3151.21×
Massachusetts474,8471.16×
Washington456,2581.09×
Arizona453,6851.07×
Indiana375,0790.99×
Maryland367,7041.03×
Colorado312,5550.95×
Missouri304,1930.91×
South Carolina300,9380.96×
Louisiana298,9541.11×
Alabama293,6901.01×
Wisconsin285,7250.91×
Oregon284,2201.19×
Minnesota283,3450.95×
Kentucky251,9070.96×
Oklahoma223,6110.97×
Connecticut203,2240.97×
Nevada188,7960.94×
Kansas179,5551.09×
Arkansas172,2181×
Mississippi163,1890.95×
Utah162,5570.87×
Idaho156,1351.5×
Iowa149,8460.87×
Hawaii140,3781.57×
New Mexico103,0500.99×
Nebraska92,6480.89×
West Virginia90,4160.93×
Maine77,6461.04×
New Hampshire70,0290.85×
Washington, District of Columbia64,1911.03×
Rhode Island53,9530.81×
Montana44,8340.78×
Delaware44,4520.77×
Alaska36,0910.81×
South Dakota35,7120.74×
North Dakota26,4570.62×
Vermont26,1790.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shaving audience
BrandAffinityCategory
Vocal harmony12.42×Music & Radio
Goop13.58×Internet & Social Media
Governor of Michigan18.43×Politics & Society
Grinch9.62×Movies & TV
Historic site8.17×Arts & Culture
Wok12.06×Food & Beverages
Hibachi13.44×Food & Beverages
Elsword27.63×Games
Hipster15.47×Politics & Society
Google Home10.26×Technology & Electronics
Fairy godmother11.18×Literature
Grace Slick12.72×Music & Radio
TV Fanatic15.27×Movies & TV
No Escape (1994 film)15.83×Movies & TV
El Paso County, Colorado18.01×Travel & Leisure
Cherish (group)15.15×Music & Radio
Mathcore10.71×Music & Radio
headspace12.13×Health
La Jolla10.61×Travel & Leisure
Guitarist (magazine)12.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shaving audience
TraitClusterScore
ExtroversionTHRILL1.47
Early Adopter MentalityPOWER1.41
LGBTQ+ IdentityOPEN1.39
Luxury OrientationPREMIUM1.34
Sports ActivityPOWER1.16
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Shaving
CountryShare
United States20.5%
Japan14.8%
China7.3%

See Shaving audiences in other countries

More Beard audiences in United States

Frequently asked questions

How many fans does Shaving have in United States?

Shaving has an estimated audience of 20,822,270 people in United States, concentrated in California and Texas.

What is the gender split and age of Shaving fans?

56.4% of Shaving fans are female, 43.6% are male, with an average age of 38.2 years.

Which brands do Shaving fans like most?

Shaving fans show strongest brand affinity for Vocal harmony (12.42×), Goop (13.58×), and Governor of Michigan (18.43×) over the country average.

Where do Shaving fans live in United States?

Shaving fans in United States are most concentrated in California (reach 2,671,859), Texas (reach 1,875,776), and Florida (reach 1,541,394). These three regions account for the largest share of the active audience.

What other brands do Shaving fans also like?

Beyond Shaving itself, the audience over-indexes on Goop (13.58×), Governor of Michigan (18.43×), Grinch (9.62×), and Historic site (8.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.