Rascasse Audience Intelligence

Shaving Audience in United States

A data profile of the people who buy, follow and care about Shaving in United States — modelled from more than twelve digital signal sources. Shaving has an estimated audience of 20,822,270 people in United States.

#1among Beard in United States#1078among Topic in United States#38in Beauty & Wellness

The average Shaving fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Facial hair, Hot chocolate, Hair removal, with strongest over-indexing on Facial hair (7.26× the country average).

Demographically, the Shaving audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shaving fan in United States is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Facial hair.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shaving profile in United States.

Audience size
20.8M
in United States
Gender
56.4%♀
43.6% male
Age
38.2
average years
Country rank
#1571
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shaving fans

56.4% are female, 43.6% are male, average age 38.2.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Shaving audience in United States
MetricValue
Female56.4%
Male43.6%
Average age38.2
Estimated audience size20,822,270
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Shaving audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Shaving audience comes from United States.

Worldwide audience distribution share by country for Shaving
CountryShare
United States20.5%
Japan14.8%
China7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shaving audience in United States is strongest.

Fig. 05

Top regions by affinity

Shaving fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.60×
02New Jersey~800K1.51×
03Idaho~100K1.26×
04Massachusetts~500K1.15×
05New York~1.5M1.14×
06California~2.5M1.13×
07Tennessee~500K1.13×
08Louisiana~300K1.12×
09Oregon~300K1.10×
10Arkansas~200K1.08×
11Virginia~500K1.07×
12Washington, District of Columbia~70K1.06×
13Florida~1.5M1.04×
14Maine~80K1.04×
15Washington~400K1.03×
16Kansas~200K1.03×
17Texas~2M1.02×
18Georgia~700K1.02×
19Maryland~400K1.02×
20Connecticut~200K1.02×
21Arizona~400K1.00×
22Kentucky~300K1.00×
23New Mexico~100K1.00×
24North Carolina~600K0.99×
25Alabama~300K0.99×
26Oklahoma~200K0.99×
27Illinois~700K0.98×
28Mississippi~200K0.98×
29Nebraska~100K0.98×
30Ohio~600K0.97×
31Indiana~400K0.97×
32South Carolina~300K0.97×
33Minnesota~300K0.96×
34West Virginia~90K0.96×
35Pennsylvania~700K0.95×
36Alaska~40K0.95×
37Michigan~500K0.94×
38North Dakota~40K0.93×
39Nevada~200K0.92×
40Iowa~200K0.92×
41New Hampshire~80K0.92×
42Wisconsin~300K0.91×
43South Dakota~40K0.91×
44Missouri~300K0.90×
45Montana~50K0.90×
46Vermont~30K0.90×
47Colorado~300K0.89×
48Utah~200K0.89×
49Rhode Island~60K0.88×
50Delaware~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Shaving, United States
0.87×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shaving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shaving audience
#·InterestCategoryAffinity×
01Facial hairBeauty & Wellness7.26×
02BarberBeauty & Wellness3.50×
03Hot chocolateFood & Beverages3.39×
04Hair removalBeauty & Wellness3.05×
05RazorBeauty & Wellness2.74×
06WaxingBeauty & Wellness2.29×
07Hair dryerBeauty & Wellness2.16×
08LipstickBeauty & Wellness2.10×
09EyebrowBeauty & Wellness2.07×
10Bath and BodyworksShopping2.01×
11Natural skin careBeauty & Wellness1.69×
12NASDAQBusiness & Career1.67×
13Scooby-DooMovies & TV1.66×
14Hair straighteningBeauty & Wellness1.63×
15InnovationBusiness & Career1.61×
16Hair coloringBeauty & Wellness1.59×
17MoisturizerHome & Garden1.57×
18High schoolBusiness & Career1.55×
19HairstyleBeauty & Wellness1.54×
20DonationBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shaving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shaving audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.35×
Early Adopter MentalityPOWER1.29×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shaving audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
Quality AwarenessPREMIUM0.85×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shaving have in United States?

Shaving has an estimated audience of 20,822,270 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shaving fans?

56.4% of Shaving fans are female, 43.6% are male, with an average age of 38.2 years.

03

Which brands do Shaving fans like most?

Shaving fans show strongest brand affinity for Facial hair (7.26×), Hot chocolate (3.39×), and Hair removal (3.05×) over the country average.

04

Where do Shaving fans live in United States?

Shaving fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Shaving fans also like?

Beyond Shaving itself, the audience over-indexes on Hot chocolate (3.39×), Hair removal (3.05×), Barber (3.5×), and Hairstyle (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beard audiences in United States

See Shaving audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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