Lipstick Audience in United States

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Lipstick has an estimated audience of 16,654,484 people in United States. 83.6% are female, 16.4% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Rhum Barbancourt, Spotify, Vehicles, Meme, Jazz music.

The average Lipstick fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhum Barbancourt, Spotify, Vehicles, with strongest over-indexing on Rhum Barbancourt (676.23× the country average). Demographically, the Lipstick audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Lipstick fans

Demographic split for Lipstick audience in United States
MetricValue
Female83.6%
Male16.4%
Average age34.6
Estimated audience size16,654,484

Audience persona

The typical Lipstick fan in United States is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Rhum Barbancourt.

Top regions in United States

Top regions ranked by reach for Lipstick in United States
RegionReachAffinity
California2,699,5741.47×
Texas2,306,6321.61×
Florida1,346,8811.19×
New York1,328,1921.43×
Illinois595,0111.07×
Pennsylvania574,3371.02×
New Jersey569,8051.35×
Georgia566,8871.1×
Virginia526,4391.3×
North Carolina521,8241.04×
Ohio486,7090.95×
Michigan427,0300.98×
Massachusetts382,8321.17×
Washington373,7091.12×
Arizona361,8541.06×
Tennessee326,5920.98×
Maryland326,2491.14×
Indiana298,1160.98×
Missouri258,5210.96×
Alabama241,9681.04×
Oklahoma240,8131.3×
Louisiana234,3311.09×
South Carolina228,2580.91×
Minnesota223,3220.94×
Colorado217,5060.83×
Kentucky210,7011.01×
Wisconsin210,4720.84×
Nevada189,7501.18×
Oregon184,0280.96×
Connecticut182,0131.09×
Mississippi148,3211.08×
Utah146,3430.98×
Arkansas140,7581.03×
Iowa135,5510.99×
Kansas131,5031×
Nebraska107,3511.29×
New Mexico76,0950.91×
West Virginia65,2400.84×
Idaho64,6980.77×
Hawaii59,8200.84×
New Hampshire52,6960.8×
Rhode Island45,2590.85×
Delaware44,8820.98×
Washington, District of Columbia41,1690.82×
Maine40,8880.69×
Alaska28,2230.79×
South Dakota28,1470.73×
Montana27,3990.59×
North Dakota23,9130.7×
Vermont16,8500.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lipstick audience
BrandAffinityCategory
Rhum Barbancourt676.23×Business & Career
Spotify2.2×Internet & Social Media
Vehicles1.51×Cars & Mobility
Meme2.03×Internet & Social Media
Jazz music2.04×Music & Radio
Hair Extensions3.22×Beauty & Wellness
Classical music2.15×Music & Radio
Long hair3.49×Beauty & Wellness
Sephora2.3×Shopping
Flower2.06×Home & Garden
1080i2.55×Technology & Electronics
Veganism2.11×Food & Beverages
Starbucks2.03×Food & Beverages
Rhythm and blues music1.71×Music & Radio
Pizza Hut2.07×Food & Beverages
Long Lashes4.87×Beauty & Wellness
Anime movies2.22×Movies & TV
Eyelash3.02×Beauty & Wellness
Tea2×Food & Beverages
Musical instrument2.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lipstick audience
TraitClusterScore
SustainabilityBALANCE1.34
CreativityOPEN1.34
Price SensitivityPREMIUM1.31
DIY MentalityTHRILL1.27
Luxury OrientationPREMIUM1.24
Design AffinityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Lipstick
CountryShare
Japan14.4%
United States11.9%
China9.9%

See Lipstick audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Lipstick have in United States?

Lipstick has an estimated audience of 16,654,484 people in United States, concentrated in California and Texas.

What is the gender split and age of Lipstick fans?

83.6% of Lipstick fans are female, 16.4% are male, with an average age of 34.6 years.

Which brands do Lipstick fans like most?

Lipstick fans show strongest brand affinity for Rhum Barbancourt (676.23×), Spotify (2.2×), and Vehicles (1.51×) over the country average.

Where do Lipstick fans live in United States?

Lipstick fans in United States are most concentrated in California (reach 2,699,574), Texas (reach 2,306,632), and Florida (reach 1,346,881). These three regions account for the largest share of the active audience.

What other brands do Lipstick fans also like?

Beyond Lipstick itself, the audience over-indexes on Spotify (2.2×), Vehicles (1.51×), Meme (2.03×), and Jazz music (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.