Rascasse Audience Intelligence

Lipstick Audience in United States

A data profile of the people who buy, follow and care about Lipstick in United States — modelled from more than twelve digital signal sources. Lipstick has an estimated audience of 16,654,484 people in United States.

#8among Cosmetics in United States#1412among Topic in United States#54in Beauty & Wellness

The average Lipstick fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rhum Barbancourt, Spotify, Vehicles, with strongest over-indexing on Rhum Barbancourt (676.23× the country average).

Demographically, the Lipstick audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lipstick fan in United States is more female, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Rhum Barbancourt.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lipstick profile in United States.

Audience size
16.7M
in United States
Gender
83.6%♀
16.4% male
Age
34.6
average years
Country rank
#2067
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lipstick fans

83.6% are female, 16.4% are male, average age 34.6.

Fig. 02

Gender split

83.6%
Female
16.4%
Male
Demographic split for Lipstick audience in United States
MetricValue
Female83.6%
Male16.4%
Average age34.6
Estimated audience size16,654,484
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Lipstick audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Lipstick audience comes from United States.

Worldwide audience distribution share by country for Lipstick
CountryShare
Japan14.4%
United States11.9%
China9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lipstick audience in United States is strongest.

Fig. 05

Top regions by affinity

Lipstick fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.55×
02California~2.5M1.38×
03New York~1.5M1.35×
04New Jersey~500K1.28×
05Massachusetts~400K1.26×
06Oklahoma~200K1.26×
07Nebraska~100K1.25×
08Virginia~500K1.18×
09Maryland~300K1.13×
10Louisiana~200K1.13×
11Mississippi~200K1.11×
12Florida~1M1.10×
13Nevada~200K1.10×
14Georgia~600K1.09×
15Connecticut~200K1.08×
16Illinois~600K1.06×
17Washington~400K1.05×
18North Carolina~500K1.04×
19Alabama~200K1.04×
20Kentucky~200K1.04×
21Arkansas~100K1.04×
22Kansas~100K1.02×
23Delaware~50K1.02×
24Arizona~300K1.01×
25Missouri~300K1.01×
26Iowa~100K1.01×
27Pennsylvania~600K1.00×
28Tennessee~300K0.98×
29Indiana~300K0.98×
30Utah~100K0.97×
31Michigan~400K0.95×
32Oregon~200K0.95×
33Ohio~500K0.94×
34New Mexico~80K0.94×
35Minnesota~200K0.93×
36West Virginia~70K0.92×
37Rhode Island~50K0.92×
38South Carolina~200K0.91×
39Alaska~30K0.90×
40South Dakota~30K0.89×
41North Dakota~30K0.88×
42Wisconsin~200K0.86×
43Idaho~70K0.86×
44Hawaii~60K0.86×
45Washington, District of Columbia~40K0.86×
46New Hampshire~60K0.84×
47Colorado~200K0.81×
48Vermont~20K0.80×
49Maine~50K0.79×
50Montana~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Lipstick, United States
0.78×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lipstick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lipstick audience
#·InterestCategoryAffinity×
01Rhum BarbancourtBusiness & Career676.23×
02Long LashesBeauty & Wellness4.87×
03Long hairBeauty & Wellness3.49×
04Hair ExtensionsBeauty & Wellness3.22×
05EyelashBeauty & Wellness3.02×
061080iTechnology & Electronics2.55×
07SephoraShopping2.30×
08Anime moviesMovies & TV2.22×
09SpotifyInternet & Social Media2.20×
10Classical musicMusic & Radio2.15×
11VeganismFood & Beverages2.11×
12Musical instrumentMusic & Radio2.10×
13Pizza HutFood & Beverages2.07×
14FlowerHome & Garden2.06×
15Jazz musicMusic & Radio2.04×
16MemeInternet & Social Media2.03×
17StarbucksFood & Beverages2.03×
18TeaFood & Beverages2.00×
19Rhythm and blues musicMusic & Radio1.71×
20VehiclesCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lipstick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lipstick audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.68×
Quality AwarenessPREMIUM1.57×
Healthy LifestyleBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lipstick audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.56×
Community OrientationOPEN0.74×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lipstick have in United States?

Lipstick has an estimated audience of 16,654,484 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lipstick fans?

83.6% of Lipstick fans are female, 16.4% are male, with an average age of 34.6 years.

03

Which brands do Lipstick fans like most?

Lipstick fans show strongest brand affinity for Rhum Barbancourt (676.23×), Spotify (2.2×), and Vehicles (1.51×) over the country average.

04

Where do Lipstick fans live in United States?

Lipstick fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Lipstick fans also like?

Beyond Lipstick itself, the audience over-indexes on Spotify (2.2×), Vehicles (1.51×), Meme (2.03×), and Jazz music (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Lipstick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →