A data profile of the people who buy, follow and care about Lipstick in United Kingdom — modelled from more than twelve digital signal sources. Lipstick has an estimated audience of 4,468,566 people in United Kingdom.
The average Lipstick fan in United Kingdom is 39.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Lip balm, Mascara, Lip gloss, with strongest over-indexing on Lip balm (5.4× the country average).
Demographically, the Lipstick audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lipstick fan in United Kingdom is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Lip balm.
The key figures that characterise the Lipstick profile in United Kingdom.
84.0% are female, 16.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 84.0% |
| Male | 16.0% |
| Average age | 39.3 |
| Estimated audience size | 4,468,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Lipstick audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 14.4% |
| United States | 11.9% |
| China | 9.9% |
Where the Lipstick audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~800K | 2.15× | |
| 02 | West Midlands | ~300K | 1.45× | |
| 03 | England | ~3.5M | 1.17× | |
| 04 | Wales | ~300K | 1.03× | |
| 05 | North East | ~200K | 0.97× | |
| 06 | Northern Ireland | ~100K | 0.93× | |
| 07 | Scotland | ~400K | 0.89× | |
| 08 | South East | ~500K | 0.86× | |
| 09 | East of England | ~300K | 0.79× | |
| 10 | East Midlands | ~200K | 0.77× | |
| 11 | South West | ~300K | 0.69× | |
| 12 | North West | ~300K | 0.54× |
The strongest cross-interests of the Lipstick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip balm | Beauty & Wellness | 5.40× | ||
| 02 | Lip gloss | Beauty & Wellness | 5.25× | ||
| 03 | Makeup brush | Beauty & Wellness | 4.62× | ||
| 04 | Face powder | Beauty & Wellness | 4.62× | ||
| 05 | Mascara | Beauty & Wellness | 4.59× | ||
| 06 | CC cream | Beauty & Wellness | 4.31× | ||
| 07 | Beauty tips | Beauty & Wellness | 4.26× | ||
| 08 | Hairbrush | Beauty & Wellness | 4.25× | ||
| 09 | Makeup Tutorials | Beauty & Wellness | 4.17× | ||
| 10 | BB cream | Beauty & Wellness | 4.11× | ||
| 11 | Foundation (cosmetics) | Beauty & Wellness | 4.08× | ||
| 12 | Curly Hair | Beauty & Wellness | 3.84× | ||
| 13 | Concealer | Beauty & Wellness | 3.71× | ||
| 14 | Eye shadow | Beauty & Wellness | 3.37× | ||
| 15 | Lip | Beauty & Wellness | 3.35× | ||
| 16 | Permanent makeup | Beauty & Wellness | 3.30× | ||
| 17 | Hair conditioner | Beauty & Wellness | 3.28× | ||
| 18 | Eyelash extensions | Beauty & Wellness | 3.21× | ||
| 19 | Nail salon | Beauty & Wellness | 3.20× | ||
| 20 | Sephora | Shopping | 2.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.35× | |
| Price Sensitivity | PREMIUM | 1.22× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Risk Appetite | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 0.81× |
Lipstick has an estimated audience of 4,468,566 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
84.0% of Lipstick fans are female, 16.0% are male, with an average age of 39.3 years.
Lipstick fans show strongest brand affinity for Lip balm (5.4×), Mascara (4.59×), and Lip gloss (5.25×) over the country average.
Lipstick fans in United Kingdom are most concentrated in England (reach ~3.5M), Yorkshire and the Humber (reach ~800K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Lipstick itself, the audience over-indexes on Mascara (4.59×), Lip gloss (5.25×), Makeup Tutorials (4.17×), and Makeup brush (4.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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