A data profile of the people who buy, follow and care about Permanent makeup in United Kingdom — modelled from more than twelve digital signal sources. Permanent makeup has an estimated audience of 4,434,504 people in United Kingdom.
The average Permanent makeup fan in United Kingdom is 38.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Eyebrow, Eyelash, Eyelash extensions, with strongest over-indexing on Eyebrow (5.06× the country average).
Demographically, the Permanent makeup audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Permanent makeup fan in United Kingdom is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Eyebrow.
The key figures that characterise the Permanent makeup profile in United Kingdom.
79.0% are female, 21.0% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 38.6 |
| Estimated audience size | 4,434,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Permanent makeup audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 13.9% |
| Italy | 6.4% |
Where the Permanent makeup audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.28× | |
| 02 | South East | ~700K | 1.25× | |
| 03 | East of England | ~500K | 1.20× | |
| 04 | North West | ~500K | 1.14× | |
| 05 | East Midlands | ~400K | 1.13× | |
| 06 | South West | ~400K | 1.12× | |
| 07 | Scotland | ~400K | 0.98× | |
| 08 | Wales | ~200K | 0.98× | |
| 09 | Greater London | ~600K | 0.96× | |
| 10 | Northern Ireland | ~100K | 0.92× | |
| 11 | Yorkshire and the Humber | ~300K | 0.82× | |
| 12 | North East | ~100K | 0.81× | |
| 13 | West Midlands | ~100K | 0.74× |
The strongest cross-interests of the Permanent makeup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair tattoo | Beauty & Wellness | 11.71× | ||
| 02 | Microblading | Beauty & Wellness | 5.38× | ||
| 03 | Eyebrow | Beauty & Wellness | 5.06× | ||
| 04 | BB cream | Beauty & Wellness | 4.71× | ||
| 05 | CC cream | Beauty & Wellness | 4.65× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 4.39× | ||
| 07 | Eye liner | Beauty & Wellness | 4.15× | ||
| 08 | Eyelash | Beauty & Wellness | 4.14× | ||
| 09 | Causeway Bay | Travel & Leisure | 3.29× | ||
| 10 | Facial | Beauty & Wellness | 3.17× | ||
| 11 | Skin care | Beauty & Wellness | 2.46× | ||
| 12 | Katie Price | Fashion & Accessoires | 2.40× | ||
| 13 | Matalan | Shopping | 2.10× | ||
| 14 | Superdrug | Shopping | 2.04× | ||
| 15 | River Island | Fashion & Accessoires | 2.02× | ||
| 16 | Primark | Shopping | 1.96× | ||
| 17 | Mail Online | News | 1.89× | ||
| 18 | H&M | Shopping | 1.77× | ||
| 19 | Very (online retailer) | Website / Newspaper / Magazine | 1.70× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.39× | |
| Design Affinity | PREMIUM | 1.35× | |
| Creativity | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Sustainability | BALANCE | 0.77× | |
| Risk Appetite | THRILL | 0.79× |
Permanent makeup has an estimated audience of 4,434,504 people in United Kingdom, concentrated in England and South East.
79.0% of Permanent makeup fans are female, 21.0% are male, with an average age of 38.6 years.
Permanent makeup fans show strongest brand affinity for Eyebrow (5.06×), Eyelash (4.14×), and Eyelash extensions (4.39×) over the country average.
Permanent makeup fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Greater London (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Permanent makeup itself, the audience over-indexes on Eyelash (4.14×), Eyelash extensions (4.39×), Skin care (2.46×), and BB cream (4.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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