A data profile of the people who buy, follow and care about Permanent makeup in Italy — modelled from more than twelve digital signal sources. Permanent makeup has an estimated audience of 7,382,177 people in Italy.
The average Permanent makeup fan in Italy is 39.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Eyebrow, Eyelash, Eyelash extensions, with strongest over-indexing on Eyebrow (7.25× the country average).
Demographically, the Permanent makeup audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Permanent makeup fan in Italy is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Eyebrow.
The key figures that characterise the Permanent makeup profile in Italy.
77.0% are female, 23.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 39.1 |
| Estimated audience size | 7,382,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Permanent makeup audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 13.9% |
| Italy | 6.4% |
Where the Permanent makeup audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~400K | 2.59× | |
| 02 | Aosta Valley | ~20K | 1.29× | |
| 03 | Basilicata | ~70K | 1.06× | |
| 04 | Piedmont | ~600K | 1.01× | |
| 05 | Umbria | ~100K | 0.99× | |
| 06 | Abruzzo | ~200K | 0.96× | |
| 07 | Friuli-Venezia Giulia | ~100K | 0.96× | |
| 08 | Calabria | ~200K | 0.95× | |
| 09 | Sardinia | ~200K | 0.95× | |
| 10 | Liguria | ~200K | 0.94× | |
| 11 | Marche | ~200K | 0.94× | |
| 12 | Veneto | ~500K | 0.93× | |
| 13 | Puglia | ~500K | 0.90× | |
| 14 | Sicilia | ~600K | 0.89× | |
| 15 | Tuscany | ~400K | 0.88× | |
| 16 | Campania | ~700K | 0.86× | |
| 17 | Emilia-Romagna | ~500K | 0.85× | |
| 18 | Lazio | ~700K | 0.80× | |
| 19 | Lombardy | ~1M | 0.79× |
The strongest cross-interests of the Permanent makeup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyebrow | Beauty & Wellness | 7.25× | ||
| 02 | Eyelash | Beauty & Wellness | 5.60× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 4.79× | ||
| 04 | Keratin | Beauty & Wellness | 3.57× | ||
| 05 | Hair iron | Beauty & Wellness | 3.57× | ||
| 06 | Lip gloss | Beauty & Wellness | 3.55× | ||
| 07 | Eye liner | Beauty & Wellness | 3.55× | ||
| 08 | Foundation (cosmetics) | Beauty & Wellness | 3.54× | ||
| 09 | Lip | Beauty & Wellness | 3.19× | ||
| 10 | Artificial nails | Beauty & Wellness | 3.12× | ||
| 11 | Hair removal | Beauty & Wellness | 2.85× | ||
| 12 | Nail salon | Beauty & Wellness | 2.83× | ||
| 13 | Pedicure | Beauty & Wellness | 2.70× | ||
| 14 | Manicure | Beauty & Wellness | 2.58× | ||
| 15 | Hair coloring | Beauty & Wellness | 2.52× | ||
| 16 | Skin care | Beauty & Wellness | 2.40× | ||
| 17 | Hair care | Beauty & Wellness | 2.00× | ||
| 18 | Personal care | Health | 1.81× | ||
| 19 | Message in a Bottle (film) | Movies & TV | 1.73× | ||
| 20 | Woman | Kids & Family | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.60× | |
| Creativity | OPEN | 1.31× | |
| Pet Ownership | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Convenience Orientation | PREMIUM | 0.79× |
Permanent makeup has an estimated audience of 7,382,177 people in Italy, concentrated in Lombardy and Lazio.
77.0% of Permanent makeup fans are female, 23.0% are male, with an average age of 39.1 years.
Permanent makeup fans show strongest brand affinity for Eyebrow (7.25×), Eyelash (5.6×), and Eyelash extensions (4.79×) over the country average.
Permanent makeup fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Permanent makeup itself, the audience over-indexes on Eyelash (5.6×), Eyelash extensions (4.79×), Message in a Bottle (film) (1.73×), and Artificial nails (3.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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