A data profile of the people who buy, follow and care about Artificial nails in Italy — modelled from more than twelve digital signal sources. Artificial nails has an estimated audience of 7,081,558 people in Italy.
The average Artificial nails fan in Italy is 38.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Nail salon, Pedicure, Nail polish, with strongest over-indexing on Nail salon (12.53× the country average).
Demographically, the Artificial nails audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Artificial nails fan in Italy is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Nail salon.
The key figures that characterise the Artificial nails profile in Italy.
73.9% are female, 26.1% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 38.6 |
| Estimated audience size | 7,081,558 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Artificial nails audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 15.9% |
| United States | 14.0% |
| Italy | 6.5% |
Where the Artificial nails audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~600K | 1.04× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.04× | |
| 03 | Calabria | ~200K | 1.03× | |
| 04 | Basilicata | ~70K | 1.03× | |
| 05 | Veneto | ~600K | 1.02× | |
| 06 | Abruzzo | ~200K | 1.01× | |
| 07 | Piedmont | ~500K | 1.00× | |
| 08 | Sardinia | ~200K | 1.00× | |
| 09 | Marche | ~200K | 1.00× | |
| 10 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 11 | Umbria | ~100K | 1.00× | |
| 12 | Lazio | ~900K | 0.99× | |
| 13 | Campania | ~800K | 0.99× | |
| 14 | Sicilia | ~600K | 0.99× | |
| 15 | Puglia | ~500K | 0.99× | |
| 16 | Tuscany | ~500K | 0.99× | |
| 17 | Liguria | ~200K | 0.99× | |
| 18 | Lombardy | ~1M | 0.94× | |
| 19 | Aosta Valley | 0.00× | ||
| 20 | Molise | 0.00× |
The strongest cross-interests of the Artificial nails audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail salon | Beauty & Wellness | 12.53× | ||
| 02 | Shellac | Beauty & Wellness | 11.05× | ||
| 03 | Gel nails | Beauty & Wellness | 10.55× | ||
| 04 | Nail polish | Beauty & Wellness | 9.83× | ||
| 05 | Pedicure | Beauty & Wellness | 9.74× | ||
| 06 | Manicure & Pedicure | Beauty & Wellness | 8.78× | ||
| 07 | Manicure | Beauty & Wellness | 8.38× | ||
| 08 | Pretty Nails | Beauty & Wellness | 7.45× | ||
| 09 | Long Lashes | Beauty & Wellness | 6.63× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 6.51× | ||
| 11 | Keratin | Beauty & Wellness | 5.79× | ||
| 12 | Nail art | Beauty & Wellness | 5.67× | ||
| 13 | Eyelash | Beauty & Wellness | 5.37× | ||
| 14 | Lip gloss | Beauty & Wellness | 5.21× | ||
| 15 | Eyebrow | Beauty & Wellness | 4.99× | ||
| 16 | Eye shadow | Beauty & Wellness | 4.54× | ||
| 17 | Permanent makeup | Beauty & Wellness | 3.83× | ||
| 18 | Zadar | Travel & Leisure | 2.91× | ||
| 19 | Primark | Shopping | 2.80× | ||
| 20 | Message in a Bottle (film) | Movies & TV | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.07× | |
| Healthy Lifestyle | BALANCE | 1.79× | |
| Creativity | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Career Orientation | POWER | 0.77× |
Artificial nails has an estimated audience of 7,081,558 people in Italy, concentrated in Lombardy and Lazio.
73.9% of Artificial nails fans are female, 26.1% are male, with an average age of 38.6 years.
Artificial nails fans show strongest brand affinity for Nail salon (12.53×), Pedicure (9.74×), and Nail polish (9.83×) over the country average.
Artificial nails fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Artificial nails itself, the audience over-indexes on Pedicure (9.74×), Nail polish (9.83×), Shellac (11.05×), and Manicure (8.38×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Artificial nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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