A data profile of the people who buy, follow and care about Manicure & Pedicure in Italy — modelled from more than twelve digital signal sources. Manicure & Pedicure has an estimated audience of 5,299,932 people in Italy.
Manicure & Pedicure has an estimated audience of 5,299,932 people in Italy. 72.8% are female, 27.2% are male, average age 38.4. Top brand affinities: Pedicure, Shellac, Nail salon, Artificial nails, Zara Kids.
Top brand affinities include Pedicure, Shellac, Nail salon, with strongest over-indexing on Pedicure (21× the country average).
Demographically, the Manicure & Pedicure audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Manicure & Pedicure fan in Italy is more female, around 38.4 years old, with strong Extroversion tendencies and a notable affinity for Pedicure.
The key figures that characterise the Manicure & Pedicure profile in Italy.
72.8% are female, 27.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 38.4 |
| Estimated audience size | 5,299,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Manicure & Pedicure audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 16.3% |
| Brazil | 13.2% |
| United States | 10.6% |
The strongest cross-interests of the Manicure & Pedicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedicure | Beauty & Wellness | 21.00× | ||
| 02 | Zara Kids | Fashion & Accessoires | 13.24× | ||
| 03 | Shellac | Beauty & Wellness | 11.22× | ||
| 04 | Nail salon | Beauty & Wellness | 10.10× | ||
| 05 | Electric toothbrush | Health | 9.94× | ||
| 06 | Fragrance oil | Beauty & Wellness | 9.94× | ||
| 07 | Artificial nails | Beauty & Wellness | 8.78× | ||
| 08 | Major League Soccer | Sports | 8.46× | ||
| 09 | Chocolate brownie | Food & Beverages | 8.18× | ||
| 10 | Slim-fit pants | Fashion & Accessoires | 7.29× | ||
| 11 | Curly Hair | Beauty & Wellness | 7.11× | ||
| 12 | Microblading | Beauty & Wellness | 6.46× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 6.04× | ||
| 14 | Lip gloss | Beauty & Wellness | 5.21× | ||
| 15 | Milan Fashion Week | Fashion & Accessoires | 4.92× | ||
| 16 | Manicure | Beauty & Wellness | 4.79× | ||
| 17 | The Bold and the Beautiful | Movies & TV | 3.90× | ||
| 18 | Uomini e Donne | Movies & TV | 3.34× | ||
| 19 | Confectionery | Food & Beverages | 3.28× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.93× | |
| Individualism | JOY | 1.92× | |
| Mindfulness | BALANCE | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Indulgence | JOY | 0.66× | |
| Spirituality | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.