A data profile of the people who buy, follow and care about Milan Fashion Week in Italy — modelled from more than twelve digital signal sources. Milan Fashion Week has an estimated audience of 3,860,543 people in Italy.
The average Milan Fashion Week fan in Italy is 40.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Moda Feminina, Vanity Fairy, Bad Bunny, with strongest over-indexing on Moda Feminina (8.91× the country average).
Demographically, the Milan Fashion Week audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Milan Fashion Week fan in Italy is more female, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moda Feminina.
The key figures that characterise the Milan Fashion Week profile in Italy.
69.9% are female, 30.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 40.5 |
| Estimated audience size | 3,860,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Milan Fashion Week audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 75.2% |
| Japan | 3.6% |
| Switzerland | 3.5% |
Where the Milan Fashion Week audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2.5M | 4.01× | |
| 02 | Piedmont | ~300K | 1.22× | |
| 03 | Tuscany | ~300K | 1.21× | |
| 04 | Emilia-Romagna | ~400K | 1.17× | |
| 05 | Veneto | ~300K | 1.10× | |
| 06 | Lazio | ~500K | 1.06× | |
| 07 | Campania | ~400K | 0.99× | |
| 08 | Marche | ~90K | 0.96× | |
| 09 | Umbria | ~60K | 0.91× | |
| 10 | Aosta Valley | ~9K | 0.91× | |
| 11 | Liguria | ~100K | 0.89× | |
| 12 | Abruzzo | ~70K | 0.88× | |
| 13 | Molise | ~20K | 0.88× | |
| 14 | Puglia | ~200K | 0.87× | |
| 15 | Basilicata | ~30K | 0.85× | |
| 16 | Friuli-Venezia Giulia | ~60K | 0.80× | |
| 17 | Trentino-Alto Adige/Südtirol | ~60K | 0.79× | |
| 18 | Sicilia | ~300K | 0.77× | |
| 19 | Calabria | ~90K | 0.76× | |
| 20 | Sardinia | ~80K | 0.75× |
The strongest cross-interests of the Milan Fashion Week audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exame Nacional do Ensino Médio | Business & Career | 14.05× | ||
| 02 | Mae | Music & Radio | 12.79× | ||
| 03 | BTS | Music & Radio | 12.26× | ||
| 04 | Maquillaje Profesional | Beauty & Wellness | 9.75× | ||
| 05 | Bad Bunny | Music & Radio | 9.69× | ||
| 06 | Moda Feminina | Fashion & Accessoires | 8.91× | ||
| 07 | Rosalía | Music & Radio | 7.44× | ||
| 08 | Made in France | Business & Career | 6.28× | ||
| 09 | Vanity Fairy | Music & Radio | 6.26× | ||
| 10 | Christian Dior | Fashion & Accessoires | 6.00× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 4.92× | ||
| 12 | Makeup Lessons | Beauty & Wellness | 4.56× | ||
| 13 | Makeup Tutorials | Beauty & Wellness | 4.47× | ||
| 14 | Novella | Literature | 4.22× | ||
| 15 | Health And Beauty | Beauty & Wellness | 4.11× | ||
| 16 | YouTube Music | Internet & Social Media | 3.71× | ||
| 17 | Architecture & Interior Design | Home & Garden | 3.55× | ||
| 18 | Primark | Shopping | 3.19× | ||
| 19 | Arts and music | Arts & Culture | 2.37× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.34× | |
| Individualism | JOY | 1.49× | |
| Price Sensitivity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Spirituality | BALANCE | 0.47× | |
| Need for Security | CONSERVATISM | 0.53× |
Milan Fashion Week has an estimated audience of 3,860,543 people in Italy, concentrated in Lombardy and Lazio.
69.9% of Milan Fashion Week fans are female, 30.1% are male, with an average age of 40.5 years.
Milan Fashion Week fans show strongest brand affinity for Moda Feminina (8.91×), Vanity Fairy (6.26×), and Bad Bunny (9.69×) over the country average.
Milan Fashion Week fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Milan Fashion Week itself, the audience over-indexes on Vanity Fairy (6.26×), Bad Bunny (9.69×), Arts and music (2.37×), and Maquillaje Profesional (9.75×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Milan Fashion Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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