A data profile of the people who buy, follow and care about Health And Beauty in Italy — modelled from more than twelve digital signal sources. Health And Beauty has an estimated audience of 6,280,353 people in Italy.
The average Health And Beauty fan in Italy is 37.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include BB cream, Electric toothbrush, Shellac, with strongest over-indexing on BB cream (18.6× the country average).
Demographically, the Health And Beauty audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Health And Beauty fan in Italy is more female, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for BB cream.
The key figures that characterise the Health And Beauty profile in Italy.
77.5% are female, 22.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 37.9 |
| Estimated audience size | 6,280,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Health And Beauty audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 18.9% |
| Italy | 6.0% |
Where the Health And Beauty audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~200K | 1.29× | |
| 02 | Umbria | ~100K | 1.13× | |
| 03 | Trentino-Alto Adige/Südtirol | ~100K | 1.04× | |
| 04 | Friuli-Venezia Giulia | ~100K | 1.04× | |
| 05 | Abruzzo | ~100K | 1.03× | |
| 06 | Calabria | ~200K | 1.02× | |
| 07 | Marche | ~200K | 1.01× | |
| 08 | Sardinia | ~200K | 1.00× | |
| 09 | Lazio | ~700K | 0.96× | |
| 10 | Puglia | ~400K | 0.95× | |
| 11 | Sicilia | ~500K | 0.94× | |
| 12 | Tuscany | ~400K | 0.94× | |
| 13 | Campania | ~700K | 0.93× | |
| 14 | Veneto | ~500K | 0.93× | |
| 15 | Piedmont | ~400K | 0.93× | |
| 16 | Emilia-Romagna | ~500K | 0.92× | |
| 17 | Lombardy | ~900K | 0.83× |
The strongest cross-interests of the Health And Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neve Cosmetics | Beauty & Wellness | 22.72× | ||
| 02 | BB cream | Beauty & Wellness | 18.60× | ||
| 03 | Electric toothbrush | Health | 11.98× | ||
| 04 | Organic Beauty | Beauty & Wellness | 7.56× | ||
| 05 | Curly Hair | Beauty & Wellness | 5.39× | ||
| 06 | Shellac | Beauty & Wellness | 5.14× | ||
| 07 | Chocolate brownie | Food & Beverages | 5.10× | ||
| 08 | Moisturizer | Home & Garden | 4.78× | ||
| 09 | Milan Fashion Week | Fashion & Accessoires | 4.11× | ||
| 10 | Nail salon | Beauty & Wellness | 4.09× | ||
| 11 | Mascara | Beauty & Wellness | 3.60× | ||
| 12 | Pedicure | Beauty & Wellness | 3.49× | ||
| 13 | Artificial nails | Beauty & Wellness | 3.45× | ||
| 14 | Activism | Politics & Society | 2.93× | ||
| 15 | Manicure | Beauty & Wellness | 2.78× | ||
| 16 | Confectionery | Food & Beverages | 2.65× | ||
| 17 | H&M | Shopping | 2.50× | ||
| 18 | Sephora | Shopping | 2.46× | ||
| 19 | Uomini e Donne | Movies & TV | 2.45× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.87× | |
| Individualism | JOY | 1.78× | |
| Mindfulness | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Community Orientation | OPEN | 0.82× | |
| Family Orientation | CONSERVATISM | 0.84× |
Health And Beauty has an estimated audience of 6,280,353 people in Italy, concentrated in Lombardy and Lazio.
77.5% of Health And Beauty fans are female, 22.5% are male, with an average age of 37.9 years.
Health And Beauty fans show strongest brand affinity for BB cream (18.6×), Electric toothbrush (11.98×), and Shellac (5.14×) over the country average.
Health And Beauty fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~700K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Health And Beauty itself, the audience over-indexes on Electric toothbrush (11.98×), Shellac (5.14×), Neve Cosmetics (22.72×), and Nail salon (4.09×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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