Health And Beauty Audience in Germany
Health And Beauty has an estimated audience of 4,292,249 people in Germany. 73.6% are female, 26.4% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Commercial mortgage, Progressive rock, Product design, Handmade Gifts.
The average Health And Beauty fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Commercial mortgage, Progressive rock, with strongest over-indexing on Gil Ofarim (2.5× the country average). Demographically, the Health And Beauty audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic
Demographics of Health And Beauty fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 35.5 |
| Estimated audience size | 4,292,249 |
Audience persona
The typical Health And Beauty fan in Germany is more female, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,388,006 | 1.48× |
| Hessen | 897,687 | 2.74× |
| Baden-Württemberg | 730,081 | 1.25× |
| Bayern | 532,564 | 0.77× |
| Niedersachsen | 316,246 | 0.76× |
| Rheinland-Pfalz | 166,185 | 0.77× |
| Sachsen | 150,166 | 0.71× |
| Berlin | 131,267 | 0.68× |
| Schleswig-Holstein | 82,114 | 0.53× |
| Brandenburg | 77,402 | 0.58× |
| Sachsen-Anhalt | 76,830 | 0.69× |
| Thüringen | 75,669 | 0.69× |
| Hamburg | 68,444 | 0.71× |
| Mecklenburg-Vorpommern | 67,573 | 0.82× |
| Saarland | 61,332 | 1.16× |
| Bremen | 60,188 | 1.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.5× | Music & Radio |
| Commercial mortgage | 2.97× | Business & Career |
| Progressive rock | 1.82× | Music & Radio |
| Product design | 1.56× | Business & Career |
| Handmade Gifts | 1.81× | Kids & Family |
| Liberace | 4.7× | Music & Radio |
| Ireen Sheer | 2.02× | Music & Radio |
| Gloria | 3.28× | Music & Radio |
| N'Golo Kanté | 3.73× | Sports |
| Icon (magazine) | 1.72× | Arts & Culture |
| San Gil | 2.69× | Travel & Leisure |
| Picnic | 2.22× | Kids & Family |
| Cachorro | 2.11× | Pets & Animals |
| Fantasy Earth: Zero | 3.75× | Games |
| Henley shirt | 2.94× | Fashion & Accessoires |
| Leprechaun | 4.6× | Literature |
| Home Delivery | 1.52× | Food & Beverages |
| Jason Clarke (actor) | 2.55× | Movies & TV |
| Information sensitivity | 2.85× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.73 |
| Sports Activity | POWER | 1.63 |
| Luxury Orientation | PREMIUM | 1.55 |
| Extroversion | THRILL | 1.29 |
| Sustainability | BALANCE | 1.28 |
| Creativity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 18.9% |
| Italy | 6.0% |
See Health And Beauty audiences in other countries
More Beauty & Wellness audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Health And Beauty have in Germany?
Health And Beauty has an estimated audience of 4,292,249 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Health And Beauty fans?
73.6% of Health And Beauty fans are female, 26.4% are male, with an average age of 35.5 years.
Which brands do Health And Beauty fans like most?
Health And Beauty fans show strongest brand affinity for Gil Ofarim (2.5×), Commercial mortgage (2.97×), and Progressive rock (1.82×) over the country average.
Where do Health And Beauty fans live in Germany?
Health And Beauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,388,006), Hessen (reach 897,687), and Baden-Württemberg (reach 730,081). These three regions account for the largest share of the active audience.
What other brands do Health And Beauty fans also like?
Beyond Health And Beauty itself, the audience over-indexes on Commercial mortgage (2.97×), Progressive rock (1.82×), Product design (1.56×), and Handmade Gifts (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.