Rascasse Audience Intelligence

Health And Beauty Audience in Germany

A data profile of the people who buy, follow and care about Health And Beauty in Germany — modelled from more than twelve digital signal sources. Health And Beauty has an estimated audience of 4,292,249 people in Germany.

#835among Topic in Germany#19in Beauty & Wellness

The average Health And Beauty fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen.

Top brand affinities include Child development, Hair tutorials, Eyebrow, with strongest over-indexing on Child development (9.26× the country average).

Demographically, the Health And Beauty audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Health And Beauty fan in Germany is more female, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Child development.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health And Beauty profile in Germany.

Audience size
4.3M
in Germany
Gender
73.6%♀
26.4% male
Age
35.5
average years
Country rank
#1347
Topic in Germany
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health And Beauty fans

73.6% are female, 26.4% are male, average age 35.5.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Health And Beauty audience in Germany
MetricValue
Female73.6%
Male26.4%
Average age35.5
Estimated audience size4,292,249
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Health And Beauty audience in Germany
Age bracketShare%
16-1926%
20-2924%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Health And Beauty audience comes from Germany.

Worldwide audience distribution share by country for Health And Beauty
CountryShare
United States21.7%
Japan18.9%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health And Beauty audience in Germany is strongest.

Fig. 05

Top regions by affinity

Health And Beauty fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~700K2.18×
02Baden-Württemberg~1M1.88×
03Nordrhein-Westfalen~1.5M1.48×
04Bremen~40K1.14×
05Saarland~60K1.05×
06Sachsen~200K0.95×
07Mecklenburg-Vorpommern~80K0.95×
08Rheinland-Pfalz~200K0.93×
09Sachsen-Anhalt~100K0.93×
10Thüringen~100K0.92×
11Brandenburg~100K0.88×
12Hamburg~90K0.88×
13Berlin~200K0.85×
14Schleswig-Holstein~100K0.85×
15Niedersachsen~300K0.82×
16Bayern~500K0.80×
Fig. 06

Affinity by region

Affinity by region — Health And Beauty, Germany
0.80×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health And Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health And Beauty audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career9.26×
02Hair tutorialsBeauty & Wellness8.91×
03Google EarthInternet & Social Media6.88×
04Romper suitFashion & Accessoires6.38×
05EyebrowBeauty & Wellness5.84×
06Makeup brushBeauty & Wellness5.77×
07Vegetable GardeningFood & Beverages5.55×
08PandoraFashion & Accessoires4.91×
09Makeup TutorialsBeauty & Wellness4.78×
10Eye linerBeauty & Wellness4.70×
11Natural skin careBeauty & Wellness4.23×
12Nail artBeauty & Wellness4.10×
13SephoraShopping4.09×
14KitchenHome & Garden3.16×
15Skin careBeauty & Wellness2.76×
16BatmanMovies & TV2.32×
17Women's clothingFashion & Accessoires2.29×
18AirbnbTravel & Leisure2.14×
19FIFA World CupSports1.81×
20TikTokInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health And Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health And Beauty audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.01×
Luxury OrientationPREMIUM1.82×
Design AffinityPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health And Beauty audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
PatriotismCONSERVATISM0.78×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health And Beauty have in Germany?

Health And Beauty has an estimated audience of 4,292,249 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Health And Beauty fans?

73.6% of Health And Beauty fans are female, 26.4% are male, with an average age of 35.5 years.

03

Which brands do Health And Beauty fans like most?

Health And Beauty fans show strongest brand affinity for Child development (9.26×), Hair tutorials (8.91×), and Eyebrow (5.84×) over the country average.

04

Where do Health And Beauty fans live in Germany?

Health And Beauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~1M), and Hessen (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Health And Beauty fans also like?

Beyond Health And Beauty itself, the audience over-indexes on Hair tutorials (8.91×), Eyebrow (5.84×), Kitchen (3.16×), and FIFA World Cup (1.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Health And Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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