Kitchen Audience in Germany
Kitchen has an estimated audience of 12,256,302 people in Germany. 62.1% are female, 37.9% are male, average age 43.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: IKEA, Living room, Drop shipping, Germany, Beverages.
The average Kitchen fan in Germany is 43.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include IKEA, Living room, Drop shipping, with strongest over-indexing on IKEA (2.91× the country average). Demographically, the Kitchen audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 43.3 |
| Estimated audience size | 12,256,302 |
Audience persona
The typical Kitchen fan in Germany is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for IKEA.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,155,484 | 1.09× |
| Nordrhein-Westfalen | 2,124,353 | 0.79× |
| Baden-Württemberg | 1,800,349 | 1.08× |
| Niedersachsen | 1,392,676 | 1.17× |
| Hessen | 961,468 | 1.03× |
| Rheinland-Pfalz | 717,232 | 1.17× |
| Sachsen | 630,093 | 1.05× |
| Berlin | 452,380 | 0.83× |
| Brandenburg | 396,412 | 1.04× |
| Schleswig-Holstein | 356,756 | 0.81× |
| Sachsen-Anhalt | 350,810 | 1.1× |
| Thüringen | 337,464 | 1.08× |
| Mecklenburg-Vorpommern | 228,235 | 0.98× |
| Hamburg | 226,468 | 0.82× |
| Saarland | 163,863 | 1.09× |
| Bremen | 91,783 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 2.91× | Home & Garden |
| Living room | 3.98× | Home & Garden |
| Drop shipping | 3.79× | Shopping |
| Germany | 1.84× | Travel & Leisure |
| Beverages | 2.18× | Food & Beverages |
| Toddler | 3.33× | Kids & Family |
| Bedroom | 3.64× | Home & Garden |
| Cuisine | 2.37× | Food & Beverages |
| Flower | 2.9× | Home & Garden |
| Travel photography | 3.53× | Technology & Electronics |
| Bed | 2.9× | Home & Garden |
| Child | 2.63× | Kids & Family |
| Italian cuisine | 3.49× | Food & Beverages |
| Culinary art | 4.15× | Arts & Culture |
| Training | 2.63× | Sports |
| Dining room | 4.3× | Home & Garden |
| Barbecue | 2.64× | Food & Beverages |
| Discount stores | 1.93× | Shopping |
| Parent | 2.85× | Kids & Family |
| Bedroom furniture | 4.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| Design Affinity | PREMIUM | 1.55 |
| DIY Mentality | THRILL | 1.53 |
| Sports Activity | POWER | 1.22 |
| Creativity | OPEN | 1.17 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
See Kitchen audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kitchen have in Germany?
Kitchen has an estimated audience of 12,256,302 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kitchen fans?
62.1% of Kitchen fans are female, 37.9% are male, with an average age of 43.3 years.
Which brands do Kitchen fans like most?
Kitchen fans show strongest brand affinity for IKEA (2.91×), Living room (3.98×), and Drop shipping (3.79×) over the country average.
Where do Kitchen fans live in Germany?
Kitchen fans in Germany are most concentrated in Bayern (reach 2,155,484), Nordrhein-Westfalen (reach 2,124,353), and Baden-Württemberg (reach 1,800,349). These three regions account for the largest share of the active audience.
What other brands do Kitchen fans also like?
Beyond Kitchen itself, the audience over-indexes on Living room (3.98×), Drop shipping (3.79×), Germany (1.84×), and Beverages (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.