Rascasse Audience Intelligence

Kitchen Audience in Germany

A data profile of the people who buy, follow and care about Kitchen in Germany — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 12,256,302 people in Germany.

#123among Topic in Germany#13in Home & Garden

The average Kitchen fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include IKEA, Living room, Drop shipping, with strongest over-indexing on IKEA (2.91× the country average).

Demographically, the Kitchen audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kitchen fan in Germany is more female, around 43.3 years old, with strong Travelling tendencies and a notable affinity for IKEA.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen profile in Germany.

Audience size
12.3M
in Germany
Gender
62.1%♀
37.9% male
Age
43.3
average years
Country rank
#208
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen fans

62.1% are female, 37.9% are male, average age 43.3.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Kitchen audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age43.3
Estimated audience size12,256,302
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Kitchen audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3923%
40-4927%
50+25%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Kitchen audience comes from Germany.

Worldwide audience distribution share by country for Kitchen
CountryShare
United States20.4%
Brazil5.5%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kitchen fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~700K1.16×
02Niedersachsen~1.5M1.15×
03Saarland~200K1.13×
04Sachsen-Anhalt~400K1.12×
05Thüringen~300K1.09×
06Bayern~2M1.07×
07Baden-Württemberg~2M1.06×
08Hessen~1M1.04×
09Sachsen~600K1.03×
10Brandenburg~400K1.03×
11Mecklenburg-Vorpommern~200K0.99×
12Bremen~100K0.93×
13Hamburg~200K0.85×
14Berlin~500K0.84×
15Schleswig-Holstein~400K0.82×
16Nordrhein-Westfalen~2M0.79×
Fig. 06

Affinity by region

Affinity by region — Kitchen, Germany
0.79×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen audience
#·InterestCategoryAffinity×
01Dining roomHome & Garden4.30×
02Culinary artArts & Culture4.15×
03Living roomHome & Garden3.98×
04Drop shippingShopping3.79×
05BedroomHome & Garden3.64×
06Travel photographyTechnology & Electronics3.53×
07Italian cuisineFood & Beverages3.49×
08ToddlerKids & Family3.33×
09IKEAHome & Garden2.91×
10FlowerHome & Garden2.90×
11BedHome & Garden2.90×
12ParentKids & Family2.85×
13BarbecueFood & Beverages2.64×
14ChildKids & Family2.63×
15TrainingSports2.63×
16CuisineFood & Beverages2.37×
17BeveragesFood & Beverages2.18×
18Obi (store)Shopping2.06×
19Discount storesShopping1.93×
20GermanyTravel & Leisure1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.72×
Price SensitivityPREMIUM1.59×
Pet OwnershipJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
IndividualismJOY0.79×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen have in Germany?

Kitchen has an estimated audience of 12,256,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kitchen fans?

62.1% of Kitchen fans are female, 37.9% are male, with an average age of 43.3 years.

03

Which brands do Kitchen fans like most?

Kitchen fans show strongest brand affinity for IKEA (2.91×), Living room (3.98×), and Drop shipping (3.79×) over the country average.

04

Where do Kitchen fans live in Germany?

Kitchen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen fans also like?

Beyond Kitchen itself, the audience over-indexes on Living room (3.98×), Drop shipping (3.79×), Germany (1.84×), and Beverages (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Kitchen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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