Kitchen Audience in United Kingdom
Kitchen has an estimated audience of 21,358,826 people in United Kingdom. 63.0% are female, 37.0% are male, average age 46.0. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Garden, Child, Daily Express, Leisure, Celebrity.
The average Kitchen fan in United Kingdom is 46.0 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Garden, Child, Daily Express, with strongest over-indexing on Garden (1.81× the country average). Demographically, the Kitchen audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 46.0 |
| Estimated audience size | 21,358,826 |
Audience persona
The typical Kitchen fan in United Kingdom is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Garden.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 16,019,120 | 0.92× |
| Yorkshire and the Humber | 2,549,168 | 1.49× |
| South East | 2,527,916 | 0.88× |
| Scotland | 1,777,734 | 0.92× |
| East of England | 1,524,651 | 0.78× |
| South West | 1,446,427 | 0.82× |
| Wales | 1,423,259 | 1.17× |
| East Midlands | 1,360,739 | 0.9× |
| West Midlands | 1,337,499 | 1.46× |
| North West | 1,263,734 | 0.55× |
| North East | 921,290 | 1.11× |
| Northern Ireland | 651,585 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden | 1.81× | Home & Garden |
| Child | 1.74× | Kids & Family |
| Daily Express | 1.83× | News |
| Leisure | 1.65× | Travel & Leisure |
| Celebrity | 1.75× | Movies & TV |
| Bathroom | 2.17× | Home & Garden |
| Photography | 1.54× | Arts & Culture |
| Beverages | 1.55× | Food & Beverages |
| Furniture | 1.61× | Home & Garden |
| Hotels | 1.61× | Travel & Leisure |
| Shoes | 1.57× | Fashion & Accessoires |
| Hair products | 1.74× | Beauty & Wellness |
| Holiday | 1.81× | Travel & Leisure |
| Current events | 1.52× | Arts & Culture |
| Jewelry | 1.59× | Fashion & Accessoires |
| England | 1.61× | Travel & Leisure |
| Animal | 1.67× | Pets & Animals |
| Weddings | 1.83× | Kids & Family |
| Gift | 1.58× | Shopping |
| Money | 1.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.32 |
| Creativity | OPEN | 1.1 |
| Family Orientation | CONSERVATISM | 1.08 |
| Quality Awareness | PREMIUM | 1.08 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
See Kitchen audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Kitchen have in United Kingdom?
Kitchen has an estimated audience of 21,358,826 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Kitchen fans?
63.0% of Kitchen fans are female, 37.0% are male, with an average age of 46.0 years.
Which brands do Kitchen fans like most?
Kitchen fans show strongest brand affinity for Garden (1.81×), Child (1.74×), and Daily Express (1.83×) over the country average.
Where do Kitchen fans live in United Kingdom?
Kitchen fans in United Kingdom are most concentrated in England (reach 16,019,120), Yorkshire and the Humber (reach 2,549,168), and South East (reach 2,527,916). These three regions account for the largest share of the active audience.
What other brands do Kitchen fans also like?
Beyond Kitchen itself, the audience over-indexes on Child (1.74×), Daily Express (1.83×), Leisure (1.65×), and Celebrity (1.75×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.