A data profile of the people who buy, follow and care about Kitchen in United Kingdom — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 21,358,826 people in United Kingdom.
The average Kitchen fan in United Kingdom is 46.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Garden, Child, Daily Express, with strongest over-indexing on Garden (1.81× the country average).
Demographically, the Kitchen audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Kitchen fan in United Kingdom is more female, around 46.0 years old, with strong Creativity tendencies and a notable affinity for Garden.
The key figures that characterise the Kitchen profile in United Kingdom.
63.0% are female, 37.0% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 46.0 |
| Estimated audience size | 21,358,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Kitchen audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
Where the Kitchen audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2.5M | 1.48× | |
| 02 | West Midlands | ~1.5M | 1.46× | |
| 03 | Wales | ~1.5M | 1.16× | |
| 04 | North East | ~900K | 1.10× | |
| 05 | Northern Ireland | ~700K | 0.99× | |
| 06 | Scotland | ~2M | 0.93× | |
| 07 | England | ~16M | 0.92× | |
| 08 | East Midlands | ~1.5M | 0.91× | |
| 09 | South East | ~2.5M | 0.88× | |
| 10 | South West | ~1.5M | 0.83× | |
| 11 | East of England | ~1.5M | 0.79× | |
| 12 | North West | ~1.5M | 0.57× |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bathroom | Home & Garden | 2.17× | ||
| 02 | Daily Express | News | 1.83× | ||
| 03 | Weddings | Kids & Family | 1.83× | ||
| 04 | Garden | Home & Garden | 1.81× | ||
| 05 | Holiday | Travel & Leisure | 1.81× | ||
| 06 | Celebrity | Movies & TV | 1.75× | ||
| 07 | Child | Kids & Family | 1.74× | ||
| 08 | Hair products | Beauty & Wellness | 1.74× | ||
| 09 | Animal | Pets & Animals | 1.67× | ||
| 10 | Leisure | Travel & Leisure | 1.65× | ||
| 11 | Money | Business & Career | 1.64× | ||
| 12 | Furniture | Home & Garden | 1.61× | ||
| 13 | Hotels | Travel & Leisure | 1.61× | ||
| 14 | England | Travel & Leisure | 1.61× | ||
| 15 | Jewelry | Fashion & Accessoires | 1.59× | ||
| 16 | Gift | Shopping | 1.58× | ||
| 17 | Shoes | Fashion & Accessoires | 1.57× | ||
| 18 | Beverages | Food & Beverages | 1.55× | ||
| 19 | Photography | Arts & Culture | 1.54× | ||
| 20 | Current events | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.37× | |
| Spirituality | BALANCE | 1.32× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Risk Appetite | THRILL | 0.72× | |
| Sports Activity | POWER | 0.86× |
Kitchen has an estimated audience of 21,358,826 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
63.0% of Kitchen fans are female, 37.0% are male, with an average age of 46.0 years.
Kitchen fans show strongest brand affinity for Garden (1.81×), Child (1.74×), and Daily Express (1.83×) over the country average.
Kitchen fans in United Kingdom are most concentrated in England (reach ~16M), Yorkshire and the Humber (reach ~2.5M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Kitchen itself, the audience over-indexes on Child (1.74×), Daily Express (1.83×), Leisure (1.65×), and Celebrity (1.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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