Holiday Audience in United Kingdom
Holiday has an estimated audience of 19,309,668 people in United Kingdom. 61.9% are female, 38.1% are male, average age 45.7. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Weddings, Bioderma, TripAdvisor, Hobby, Expensive Taste.
The average Holiday fan in United Kingdom is 45.7 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Weddings, Bioderma, TripAdvisor, with strongest over-indexing on Weddings (2.07× the country average). Demographically, the Holiday audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Holiday fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 45.7 |
| Estimated audience size | 19,309,668 |
Audience persona
The typical Holiday fan in United Kingdom is more female, around 45.7 years old, with strong Indulgence tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 14,482,252 | 1.87× |
| Yorkshire and the Humber | 2,299,409 | 1.48× |
| South East | 1,979,332 | 0.76× |
| East of England | 1,331,945 | 0.76× |
| South West | 1,284,405 | 0.81× |
| East Midlands | 1,246,330 | 0.92× |
| West Midlands | 1,214,033 | 1.47× |
| North West | 1,175,195 | 0.57× |
| Scotland | 1,172,816 | 0.67× |
| Wales | 1,011,243 | 0.92× |
| North East | 929,616 | 1.24× |
| Northern Ireland | 322,100 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 2.07× | Kids & Family |
| Bioderma | 7.88× | Beauty & Wellness |
| TripAdvisor | 2.14× | Travel & Leisure |
| Hobby | 1.74× | Home & Garden |
| Expensive Taste | 2.55× | Business & Career |
| Distilled beverage | 1.69× | Food & Beverages |
| Real property | 2.68× | Home & Garden |
| 1.72× | Internet & Social Media | |
| Purchase discount | 3.39× | Shopping |
| Luxury yacht | 2.81× | Travel & Leisure |
| Aldi | 1.51× | Shopping |
| Refrigerator | 2.07× | Home & Garden |
| Kitchenware | 2.24× | Home & Garden |
| Mango | 3.5× | Shopping |
| Home business | 3.24× | Business & Career |
| Mobile home | 2.12× | Cars & Mobility |
| Trivago | 2.23× | Travel & Leisure |
| Garden furniture | 1.98× | Home & Garden |
| Motorhome | 2.25× | Cars & Mobility |
| First class travel | 1.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Convenience Orientation | PREMIUM | 1.25 |
| Travelling | THRILL | 1.21 |
| Design Affinity | PREMIUM | 1.21 |
| Family Orientation | CONSERVATISM | 1.2 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
See Holiday audiences in other countries
More Travel & Leisure audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Holiday have in United Kingdom?
Holiday has an estimated audience of 19,309,668 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Holiday fans?
61.9% of Holiday fans are female, 38.1% are male, with an average age of 45.7 years.
Which brands do Holiday fans like most?
Holiday fans show strongest brand affinity for Weddings (2.07×), Bioderma (7.88×), and TripAdvisor (2.14×) over the country average.
Where do Holiday fans live in United Kingdom?
Holiday fans in United Kingdom are most concentrated in England (reach 14,482,252), Yorkshire and the Humber (reach 2,299,409), and South East (reach 1,979,332). These three regions account for the largest share of the active audience.
What other brands do Holiday fans also like?
Beyond Holiday itself, the audience over-indexes on Bioderma (7.88×), TripAdvisor (2.14×), Hobby (1.74×), and Expensive Taste (2.55×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.