A data profile of the people who buy, follow and care about Holiday in United Kingdom — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 19,309,668 people in United Kingdom.
The average Holiday fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Hobby, Kitchen, Refrigerator, with strongest over-indexing on Hobby (2.05× the country average).
Demographically, the Holiday audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Holiday fan in United Kingdom is more female, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Holiday profile in United Kingdom.
61.9% are female, 38.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 45.7 |
| Estimated audience size | 19,309,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Holiday audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
Where the Holiday audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~14M | 1.87× | |
| 02 | Yorkshire and the Humber | ~2.5M | 1.48× | |
| 03 | West Midlands | ~1M | 1.47× | |
| 04 | North East | ~900K | 1.24× | |
| 05 | East Midlands | ~1M | 0.92× | |
| 06 | Wales | ~1M | 0.92× | |
| 07 | South West | ~1.5M | 0.81× | |
| 08 | South East | ~2M | 0.76× | |
| 09 | East of England | ~1.5M | 0.76× | |
| 10 | Scotland | ~1M | 0.68× | |
| 11 | North West | ~1M | 0.57× | |
| 12 | Northern Ireland | ~300K | 0.55× |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.71× | ||
| 02 | Hot tub | Home & Garden | 2.61× | ||
| 03 | Trivago | Travel & Leisure | 2.58× | ||
| 04 | Refrigerator | Home & Garden | 2.48× | ||
| 05 | Mobile home | Cars & Mobility | 2.45× | ||
| 06 | Mother's Day | Kids & Family | 2.39× | ||
| 07 | Wikipedia | Internet & Social Media | 2.10× | ||
| 08 | Hobby | Home & Garden | 2.05× | ||
| 09 | Garden furniture | Home & Garden | 2.00× | ||
| 10 | Esso | Cars & Mobility | 1.99× | ||
| 11 | Volunteering | Politics & Society | 1.97× | ||
| 12 | Distilled beverage | Food & Beverages | 1.89× | ||
| 13 | Internet & Social Media | 1.87× | |||
| 14 | TripAdvisor | Travel & Leisure | 1.82× | ||
| 15 | Kitchen | Home & Garden | 1.81× | ||
| 16 | Aldi | Shopping | 1.79× | ||
| 17 | Home Appliances | Home & Garden | 1.74× | ||
| 18 | Weddings | Kids & Family | 1.63× | ||
| 19 | William Hill (bookmaker) | Games | 1.60× | ||
| 20 | IKEA | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.36× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Spirituality | BALANCE | 0.95× | |
| Luxury Orientation | PREMIUM | 0.98× |
Holiday has an estimated audience of 19,309,668 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
61.9% of Holiday fans are female, 38.1% are male, with an average age of 45.7 years.
Holiday fans show strongest brand affinity for Hobby (2.05×), Kitchen (1.81×), and Refrigerator (2.48×) over the country average.
Holiday fans in United Kingdom are most concentrated in England (reach ~14M), Yorkshire and the Humber (reach ~2.5M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Holiday itself, the audience over-indexes on Kitchen (1.81×), Refrigerator (2.48×), Aldi (1.79×), and Distilled beverage (1.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.