Holiday Audience in Brazil
Holiday has an estimated audience of 11,250,902 people in Brazil. 65.5% are female, 34.5% are male, average age 43.2. Top brand affinities: Polo Ralph Lauren, Smart device, Nature, Family, Preta Gil.
Top brand affinities include Polo Ralph Lauren, Smart device, Nature, with strongest over-indexing on Polo Ralph Lauren (23.22× the country average). Demographically, the Holiday audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Holiday fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 43.2 |
| Estimated audience size | 11,250,902 |
Audience persona
The typical Holiday fan in Brazil is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 23.22× | Fashion & Accessoires |
| Smart device | 8.64× | Technology & Electronics |
| Nature | 1.81× | Home & Garden |
| Family | 1.68× | Kids & Family |
| Preta Gil | 1.61× | Music & Radio |
| 1.5× | Internet & Social Media | |
| Social media | 1.6× | Business & Career |
| Kitchen | 1.55× | Home & Garden |
| Spas | 1.85× | Beauty & Wellness |
| Happiness | 1.71× | Health |
| Fast food | 1.63× | Food & Beverages |
| Hairstyle | 2.02× | Beauty & Wellness |
| 1.6× | Technology & Electronics | |
| Localiza | 1.89× | Cars & Mobility |
| Air travel | 1.75× | Travel & Leisure |
| Children's clothing | 1.83× | Fashion & Accessoires |
| Netshoes | 1.68× | Shopping |
| Pizza | 1.63× | Food & Beverages |
| Drop shipping | 1.52× | Shopping |
| Real property | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.65 |
| Luxury Orientation | PREMIUM | 1.52 |
| Mindfulness | BALANCE | 1.51 |
| Quality Awareness | PREMIUM | 1.46 |
| Price Sensitivity | PREMIUM | 1.44 |
| Healthy Lifestyle | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
See Holiday audiences in other countries
More Travel & Leisure audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.